Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Search Engine Optimization, SEM & New Media with Brian Clark, Michael Gray, Lee Odden and Stephan Spencer. You’ll find all of my BlogWorld08 twoverage…
What do plan to do with your online marketing over the next six months? Lee Odden, of Online Marketing Blog, asked his readers to vote for the top three online marketing tactics they would use the most from now, mid-September, through mid-March 2009. What’s interesting to me is that corporate web site comes in way…
A reader writes . . . I read with interest your response to the gal looking for help with her arts site. You say in your response: As you may know, press releases have evolved from a simple announcement to a select group of journalists to powerful tools that merge search engine optimization, multimedia, social…
Searching for popular blogs to follow? Yahoo’s Blog directory lists blogs by category. Shown here is a screen capture I took this morning. At the time, Wired PR Works was number one. So . . . I told my newsletter subscribers about it. [Apologies to my newsletter readers for letting this news get me too…
If you’ve been reading this blog for more than a few posts, you know that I tend to stray away from sports, politics and sometimes, religion [disclosure: I am member of the United Methodist Church]. So, there will be no direct reference to any person, place. party or candidate here, from me anyway. However ….
For most bloggers, conventional wisdom says that Stumbleupon traffic is good to spike your numbers, but not so good at holding attention. Usually, I agree. Typically, my Stumbleupon traffic has a bounce rate of 70% or higher, which means that most people glanced at my blog and clicked onto something else with ten seconds. In…
Take an active approach to getting inbound links and watch your rankings rise. Here’s how . . . 1. Write great content – yes, this is a given. Mix up your style and try on content tangents to see what works. 2. Leave a comment at sites that use CommentLuv 3. Research who’s linking to…
Thanks to the agency who contacted me, Barbara Rozgonyi, about being a social media keynote speaker for a conference this fall. Do you have an event coming up? Feel free to use these mini-outlines as a starting point. Focusing on a single social media element is a good idea. There’s so much to talk about…
The gist of the call that got me into a part-time faculty position at the Academy for Nonprofit Excellence went something like this . . . The assigned instructor moved out of state. In three weeks, class starts. There is no set curriculum. You need to come up with 16 hours of teaching material for…
That’s my only update on Friday night, the first night of BlogHer 08. If I ever needed confirmation that someone valued what I had to say, this was it. Making it onto Alltop’s online PR blog feed-magazine rack, a collection of the best of the best feeds, was a dream come true for me. What…
Every Tuesday, Liz Strauss at Successful-Blog hosts an open comment night. Last week the group came up with the idea to host a blog showcase. Blog-to Show? Showcase Your Blog at Successful-Blog July 26-27 outlines the details of how to get in. With all entries in, the show is up – live – now with…
Every Thursday, I share a few random Google keyword search rankings with my newsletter readers. [Want to be on the list? Email wiredprworks AT aweber DOT com.] Today, I’m sharing them with you. Here’s how it works . . . keyword-search term ranking/number of results for term conveying expertise = keyword-search term 4/1,580,000 = number…
It’s Monday. I’m home from BlogHer. I miss San Francisco. I listened to fascinating stories. I talked too much. I lost my voice. I didn’t sleep there. I slept here until 10 this morning. I am not back on central standard time. I did upload some images. Here is one, taken in Union Square. And,…
Warner Brothers, Bravo and Hearst opened the day with a HybridMedia keynote. To read more, visit the BlogHer08 live conference posts. See what I had to say on twitter about BlogHer, including a live tweet stream from the monetization panel. In the Home and Garden breakout session, I heard about the water usage restrictions in…
Just added Wired PR Works to the cool BlogHer Buzz widget. What I love about this widget . . . – multi-purpose with tabs for people, news, agenda and help – easy to add your listing with an image and link to blog, twitter, Facebook, etc. – built-in viral capacity, click to tell a friends…
Given the title “Wired PR Works,” you might think this blog is about marketing, social media and public relations? Not really, it’s mostly about RSS and search engines – at least that’s what Google says. How does Google review you and your site? What keywords does Google suggest you use? What terms should you bid…
Are you influential or popular? For Galinda, a Wicked witch it’s all about being popular . . . When I see depressing creatures With unprepossessing features I remind them on their own behalf To think of celebrated heads of state Or specially great communicators Did they have brains or knowledge? Don’t make me laugh! They…
We missed the hometown Fourth of July festivities here last year. Instead, we celebrated at Universal Studios Orlando where watching fireworks will set you back $10 each. Never mind that we’d never paid to watch fireworks anywhere. We were at Universal Studios. Signs, announcements and posters pushed us to give in and buy now. Scarcity…
Do you Digg your own stuff? Stumble over your posts? Tweet your latest? How far can and do you go to let people know what’s hot where you are? Because my company specializes in promoting our clients and their work, promoting blog posts is on my mind. How can bloggers maximize their efforts? Here’s how…
Do you Digg your own stuff? Stumble over your posts? Tweet your latest? How far can and do you go to let people know what’s hot where you are? Because my company specializes in promoting our clients and their work, promoting blog posts is on my mind. How can bloggers maximize their efforts? Here’s how…
Welcome to July! Where will your adventures take you this month? Going on vacation, to the fireworks, to a parade, to the beach, to a conference? Will I see you at BlogHer ’08 in San Francisco? Check out the list of BlogHer ’08 attendees. I had so much fun volunteering as live blogger and microphone…
How about you? Do you like to keep this kind of information secret? In 24 months of publishing posts, I didn’t think to let you in on something you might want to know: my most popular posts and my top recommendations. So, here’s my first report. In 30 days, I published 20 posts. Only two…
Did you find everything you were looking for? That’s the question every customer gets asked every time they check out at our Trader Joe’s, “your neighborhood grocery store.” Unless I’m in my friend Dan’s line where we quickly take the next few minutes to exchange news [they’re going to Indiana this weekend to pick up…
I insisted we see it in Imax. We paid $5 extra a seat. Why? I have no explanation except: I liked the title. Now, I love the story. Kung Fu Panda rocks. Here’s why . . . Tagline: Prepare for awesomeness. Plot: Po the Panda is the laziest animals in all of the Valley of…
It’s summer. School’s out. Do you know where your website’s [or blog’s] grades are? Use today’s cool tool, Website Grader developed by HubSpot, to find out. Using a 100 point scoring system, you’ll have one number to relate to along with lots of areas to improve. And, the really cool thing: you can compare your site to…
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