Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Search Engine Optimization, SEM & New Media with Brian Clark, Michael Gray, Lee Odden and Stephan Spencer.
Thanks to those of you who asked me to share these updates.
Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.
Did you go to BlogWorld? Please share your takeaways and resources in the comments section.
Search Engine Optimization, SEM and New Media Session notes by Barbara Rozgonyi @wiredprworks on twitter.com
http://www.siteexplorer.search.yahoo.com – great tool #bwe08 seo
now analyzing @tferriss’ blog: http://www.fourhourworkweek.com/blog/– he’s in this session #bwe08 seo
retheauditors: What’s the point if you can’t hear? rt @wiredprworks more opinionated, the more reaction, turn off comments for controversial post #bwe08
create a custom 404 page, comes up when files don’t exist with info, tool=seo-browser.com, tip=only 1st anchor txt counts #bwe08 seo
panelists suggest going to @blogher if you’re a single guy-like shooting fish in barrel – hmmm #bwe08 seo
if you don’t stand out from the crowd, you’re in the crowd – @graywolf #bwe08 seo
the more opinionated you’re going to get, the more reaction you’ll get, turn off comments for a controversial post – @graywolf #bwe08 seo
pick one category per post, block dates from spiders, go old school, make archives a page instead of template leaking juice #bwe08 seo
wordpress rocks from an seo standpoint #bwe08 seo
the thing about crap is, even if it gets votes, it has to be good content or it’s crap #bwe08 seo panel
friends = seo lift via stumbleupon, digg, etc, twitter great place to make friends,. #bwe08 seo panel
great content about shameless promotion is going to get you nowhere #bwe08 seo, no friends? you’re Shakespeare in the basement
your own creativity cannot be automated, hardest part of seo is getting people to link to you @copyblogger #bwe08
template level automates seo, can focus page on tag and make sure it’s in the h1 tag, intro copy to set theme, use sticky posts #bwe08 seo
wordpress plug-in seo title tag, decouples post tag from the title tag, title tag given most weight #bwe08 seo
compete.com – another keyword tool, put keyword in title-top takeaway, how tos, answer questions, solve problems #bwe08 seo
keyword tools-wintura? spyfu, seodigger-organic search results, expensive: hitwise, comscore marketer – ISP #bwe08 seo
keyword tools: google insights for search-#s data, google external keyword tool, wordtrapper, wordze, wordpot?, use a bunch #bwe08 seo
google looking more at site authority than seo, get as many links from other sources as you can takes time, patience #bwe08 seo panel
create a page for the people, make attractive to search engines, keywords impt, but building domain trust better #bwe08 seo panel
over-optimization is a very real issue, think about link bait -what graps people? #bwe08 seo panel
write for people not for search engines, a person will click on your result, need to take basic seo into acct, too @copyblogger #bwe08
in seo #bwe08 common-dangerous myths, linking out is not bad, is good, helps Google get topical relevancy, ego stroke people
Search Engine Optimization for Blogs Panelists