It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. For businesses, organizations, and people, now is not the time to sit out in a PR quarantine. People are listening, especially for good news. So let’s get more out […]
Press Releases
56 posts
After how to write a press release, the next very frequently asked question is “What press release distribution service gets the best results?” Lucky for us PR pros, G2 Crowd recently released the best press release distribution answers in a new report. Access to the premium PR distribution platform research is […]
There’s nothing like a great saying to inspire us. For years authors have leaned upon quotes from the past to initiate creative thinking. Historians have used the sayings of those who came before us to understand history’s affect on the future. While it may seem that words from the past […]
My Skechers Shape Ups arrived today. It’s neat; when you wear these shoes, you don’t walk–you sort of roll. It’s an odd motion at first, but one that keeps you moving. That’s kind of how social media is, too. It may feel odd at first, but once you get moving […]
Next week, I’m honored to present four programs at the IAPD/IPRA [Illinois Association of Park Districts – Illinois Park and Recreation Association conference]. Thanks so much to Jessica Alexenko of the Lisle Park District for booking me to speak at two workshops and two breakout sessions. We started talking about […]
I’m really excited to be presenting at my first ever Public Relations Society of America [PRSA] meeting. Thanks to Diane Short for being such a professional and easy to work with program chair. If you’re in the Chicago area, I’d love to see you there! Here’s the program announcement. January […]
In this picture, I’m smiling at an authentic Chicago Italian beef joint with Marc Harty. We met for the first time a few years ago when I won a contest to be Marc’s guest at an Internet marketing seminar. We’re both Illinois grads, we both like Italian beef and we […]
Rather than print out pages of handouts, I’m posting my Digital PR workshop materials here for the world to enjoy. First, we’ll talk about how to become your own publicist using the PR P-R-I-M-E-R Next, we’ll go over the Digital PR=Publicity Repositioned presentation. Rozgonyi Publicity Repositioned Final View more presentations […]
Coming up on October 30 in Lombard, Illinois . . . here’s a press release about an event that’s expected to draw over 500 people and 50 exhibitors. Need a business to business social networking or social media marketing strategies speaker? We released new about the expo via PRWeb. Social […]
While it didn’t take a press release to get interviewed in a feature about the power of press releases for small businesses on inc.com [published this week], it did take a personal connection. A connection with the writer, Marla Tabaka, a contributor to inc.com’s one person business blog series. Marla […]
Is it right to take someone down? At this moment, an online press release someone distributed about their twitter accomplishments is on Digg. The title isn’t very complimentary. And while I agree with the assessment that bragging about something isn’t the right way to market – especially if what you’re […]
As Halloween trends into a major holiday, why not tap into the promotion potential and be part of the revelry? For a few Halloweens, I promoted my business by posing as a PR Witch. How did I get visibility? By judging the local chamber of commerce costume parade, of course. […]
Speaking to a group is a great way to get out in front of new audiences. Most organizations have a communications person who will publicize your appearance to their members and maybe the media. You can help them promote their event – along with your appearance – by sending out […]
“Do me a favor. Sand the door first.” That’s what my interior decorator told me when I called and asked him to paint a new entry door in the next day or two. That was his way of saying he didn’t want the job. Why not? He’d already painted the […]
One way to get attention is to talk in new places. That’s what guest posting is all about. Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make Some News.” Here’s an excerpt . . . While […]
Take a look at this picture I snapped in the Morton Arboretum’s Daffodil Glade last Friday. You can see there is beauty in one flower, but there is pure power in bunches. That’s also true with news releases: write one about you and you get all the attention, or you […]
One of the biggest benefits to blogging for me is seeing how others use the information they find here. Did you know poets and artists write press releases? Thanks to Adan, a reader who shared his National Poetry Month press release and a report on how his online PR campaign […]
If there’s one thing every speaker and author could use it’s more publicity. “I See Your Name Everywhere,” the title of PR/PR founder Pam Lontos’ new book, was also the topic of her presentation to NSA-IL today. Pam covered what you need to know to get more publicity, media attention […]
A reader wants to know more about a service called WebWire. Here’s Adan’s comment he wrote on a post that covered news about online news distribution services: barbara, hi, i’m very new to this, and this trying to choose which online pr to go with for our first (and hopefully […]
A reader writes . . . “Love your blog, your approach and resources! Do you have a post that addresses a comparison of the PR services? We’re looking at PRWeb vs. PR Newswire and which might be the best for developing an ongoing relationship. We’re launching a new e-commerce site […]
What to Ask Before You Dress to Run Your PR Race It’s a challenge all media/public relations consultants often face: impatient clients who want major media results NOW. If you’re one of them – an impatient client or a pressured PR pro – try asking these questions I often ask […]
Except for the player who wants to take a swing at the bat, nobody wants to be pitched; not bloggers, not media, not you, not me. That is, if pitching means pushing an unwanted interaction with irrelevant information. Who reads every unsolicited email, opens all their junk mail and listens […]
Thanks to my readers for the motivation to keep publishing! Here’s the press release announcing our 300th post. News for Business, Community, Lifestyle and Work at Home Editors from CoryWest Media, LLC PR Blogger Publishes 300 New Marketing-PR Articles Offers Free Always-On PR Resources to Global Readers Press Contact: […]
Fifty characters: my recommended target mark and the length of the headline for this blog post. Making headlines caught my attention last week when a contact in a Yahoo! Group asked if anyone could talk about how to write headlines. After I volunteered, I decided to write this post […]
Thanks to the National Association of Catering Executives in DC for asking me to talk on New Age Marketing and PR. On December 18, I’ll be at the Marrakesh Palace. Guests welcome. So, if you’re in the area, come on out. I’d love to meet you! Register for New Age PR: How to […]
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