Twenty-five years after September 11, Barbara Rozgonyi reflects on how the day changed community communications—and the enduring crisis communication lessons leaders need today. Remembering September 11, 25 Years Later Twenty-five years ago today, September 11, 2001, changed the lives of families, communities, and a nation. It remains a day to remember the people who were…
If you guide an association, lead a marketing team, or host a podcast, you already know content is everywhere. But how do you get your audience to stay interested and keep building? Artificial intelligence can summarize a podcast episode. It can recommend one. It can even generate one. What it can’t do is create a…
Most small and mid-size businesses are already experimenting with AI. The real difference comes down to whether they are using it to save hours and improve results or simply creating more clutter and more work. On July 31, the Charlotte Marketing AI Exchange (co-founded by Jessica Hreha and Tammy Tufty) hosted “Work Smarter with AI,”…
LinkedIn Is Now the Backbone of AI Search Visibility. Here’s What That Means for You If you work in professional services, executive leadership, consulting, speaking, or corporate communications, a quiet shift in B2B discovery has been happening right under our feet: your prospects, buyers, and members are no longer finding you through traditional search and…
The latest SpeakerFlow State of the Industry Report offers a fascinating look inside the speaking business. The findings reveal something many professional speakers, trainers, consultants, and thought leaders have suspected for years. The biggest difference between top earners and everyone else isn’t talent. It’s systems. As someone who has spent nearly two decades in the…
What if you could see your podcast the way an AI engine sees it — right now, before a potential guest, sponsor, or client searches for you? That’s exactly what PodcastAudit.ai, a free tool built by Jason Gillikin, does in under two minutes. I ran Growing Social Now with Barbara Rozgonyi through it, and the results were equal parts…
What if the biggest revenue opportunity in your business has been hiding inside customer emotions you’ve never measured and the stories you’ve never told? That question crackled through the room at the CX Leadership Breakfast during Charlotte Fintech Week, a peer gathering at the Charlotte Convention Center that turned into one of the most candid…
The future of marketing is being rewritten right now, and the conversation is electric. On June 9, AMA Charlotte hosted its premier marquee event, 704Forward, inside the unique, high-energy atmosphere of the Triple C Brewing Barrel Room. The night brought together some of the brightest minds in influencer marketing and artificial intelligence to tackle the…
The business model of the open web is fundamentally shifting. As artificial intelligence transforms how information is synthesized, search engines have evolved from mere gateways into final destinations. For public relations professionals, fractional CMOs, and enterprise leaders, the traditional playbook of optimizing solely for web traffic and link clicks is rapidly breaking. This recap of…
If you work in PR or marketing, your job is shaping stories every day. The latest “What Is AI Reading?” study from Muck Rack reveals something powerful: AI tools are now retelling your brand’s story to buyers, executives, journalists, and decision‑makers. The big question is this: when someone asks AI about your company or your…
Original version appeared on WiredPRWorks on April 11, 2018 We might call this week a LinkedIn hat trick. After running a corporate branding training session and doing two media interviews, a realization set in: LinkedIn is not a resume anymore. It is your live, 24/7 personal broadcasting network. When the original version of this checklist…
How to Architect AI: What the ThinkAI Symposium Revealed About the Future of Work, Trust, and Visibility By Barbara Rozgonyi, keynote speaker, AI + PR visibility strategist, and founder of WiredPRWorks and Brighter Presence ThinkAI Research & Innovation Symposium | May 14, 2026 | The Dubois Center at UNC Charlotte Center CityPresented by UNC Charlotte’s…
The 2026 EIC Global Economic Significance of Business Events report just dropped and if you’re a meeting planner, speaker, event marketer, brand strategist, or thought leader, the numbers don’t just impress. They justify every dollar, every booking, and every keynote you’ve ever invested in. Produced by the Events Industry Council (EIC) in partnership with Oxford…
If you’re a PR professional, brand communicator, or thought leader trying to earn media coverage in 2026, this report lands at exactly the right moment. Cision surveyed more than 1,800 journalists across 10+ global markets to produce the 2026 State of the Media Report and the insights are a direct playbook for anyone who wants…
If you work in the meetings and events industry, you know it’s a tight-knit club. We all speak the same language of room blocks, BEOs, and attendee engagement. And when you walk into a room full of people who just get it, there’s an energy that’s hard to explain to anyone on the outside. I’ve…
The most powerful work you’ll ever create starts with a decision, not a budget. Create anyway. That’s the lesson that crossed the finish line at CreativeMornings Charlotte on May 1, 2026 at the NASCAR Hall of Fame, where Grammy-honored artist and nonprofit founder Dennis Reed Jr. delivered a keynote on May’s Creative Mornings global theme: Create. For PR…
Last week, I attended AMA Chicago’s BrandSmart at City Hall in Chicago, and it delivered exactly what I hope a great marketing conference does: practical ideas, sharp thinking, and a clearer view of where our industry is headed. The event brought together marketers, communicators, and brand leaders to discuss one of the defining challenges of…
It’s Travel Tuesday on wiredPRworks, and this story might sound familiar to anyone who navigates transportation routes, leadership paths, or marketing/PR/sales teams. As someone who knows my way around Chicago and the CTA, or so I thought, I had the perfect plan. My husband told me exactly which bus to take, the 66, from the…
By Barbara Rozgonyi | WiredPRWorks | April 2026 | Visibility · PR · Thought Leadership I drove 350 miles round‑trip for a photo walk. I know that sounds like a big effort, but as a visibility strategist who works with keynote speakers, executive coaches, and B2B thought leaders, I also know this: the moments that most grow your…
Whether you are a keynote speaker, a CEO, or a founder, your “Origin Story” isn’t just a bio filler. It is a magnetic professional asset that builds E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) in a way no AI-generated content ever could. Travel Tuesday takes us back to my family’s roots in Hungary. Last week, Hungary…
By Barbara Rozgonyi | April 13, 2026 | Charlotte, NCNational Stress Awareness Month | Loneliness Epidemic | Community Building | Marketing Strategy | Thought Leadership April is National Stress Awareness Month. And this year, the most stressful thing I heard came not from a headline, but from a former U.S. Surgeon General sitting in a room…
Welcome to a very special Travel Tuesday edition! On Friday, April 3, 2026, CreativeMornings Charlotte celebrated its 10th anniversary inside the Frozen set at ImaginOn Childen’s Theater of Charlotte stage, and the morning landed on the very first day of Charlotte SHOUT! The lessons? Profound. The cake? Incredible. The sponsor singalong? Gloriously unhinged, as usual. Since moving…
There’s an old clock on my desk. It doesn’t tell time anymore. Yet, it feels more timely than ever during Women’s History Month. This clock once sat under my grandmother’s bed for as long as anyone could remember. When she passed away, I was just three years old. I apparently searched for it at her…
Reading time: 6 minutes | Category: PR Strategy, Storytelling, Brand Experience, Travel AI Overview This article explores how the West End production of My Neighbor Totoro at London’s Gillian Lynne Theatre reveals a powerful 4-Act framework for designing emotionally resonant B2B customer experiences. PR strategist Barbara Rozgonyi maps theatrical storytelling onto brand touchpoints, showing marketers, communications professionals,…
By Barbara Rozgonyi | March 2026 | wiredPRworks.com | Serving Clients Nationwide and GloballyLast Updated: March 2026 For nearly two decades, wiredPRworks has been one of the most continuously published public relations and digital communications blogs in the US. This month, it ranked #32 in FeedSpot’s “100 Best Public Relations Blogs to Follow in 2026”…
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