Where to Get a Free AI Podcast Audit

What if you could see your podcast the way an AI engine sees it — right now, before a potential guest, sponsor, or client searches for you? That’s exactly what PodcastAudit.ai, a free tool built by Jason Gillikin, does in under two minutes. I ran Growing Social Now with Barbara Rozgonyi through it, and the results were equal parts validating and humbling. Here’s what you can expect and what I’m doing about it.

What PodcastAudit.ai Actually Does

Paste your Buzzsprout, Simplecast, Libsyn, YouTube or any podcast RSS feed URL into PodcastAudit.ai and it generates a structured AI-powered audit covering six dimensions:

• AEO/SEO — how well your show is optimized for answer engines and search
• Cadence — consistency and frequency of publishing
• Content Depth — show notes quality and keyword richness
• Guest Strategy — credibility and cross-promotion potential of your guest roster
• YouTube — video presence and optimization (requires your YouTube URL)
• Short-Form Video — clips, reels, and social video strategy

It also simulates exactly what ChatGPT, Perplexity, or Gemini would say if someone asked about your show right now. That AI simulation alone is worth the two minutes it takes to run.

My Score: 67/100 — What the Numbers Mean

Growing Social Now scored 67 out of 100 overall. Here’s how it broke down:

The content and guest scores confirmed what I believed: 53 episodes of real marketing intelligence, credible guests like Andy Crestodina of Orbit Media and Jon Ferrara, CEO of Nimble CRM, and strong thematic consistency across AI marketing, B2B thought leadership, and brand strategy. The technical infrastructure scores revealed the gap between good content and discoverable content.

The 3 Findings That Change How You Think About Your Show

Finding #1: Your 200,000 Words of Expertise Are Invisible

The audit calculated that Growing Social Now has generated approximately 201,950 words of original spoken content, more than Harry Potter books one and two combined, across 53 episodes. Nearly none of it is crawlable by Google or citable by AI engines.

Why? Because platform-hosted transcripts on Spotify, Apple Podcasts, or a podcast hosting subdomain cannot be indexed by Google. Every word you’ve spoken stays locked inside the audio unless you publish it as crawlable HTML text on an owned website. The episode “What Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy Crestodina” — one of the most keyword-rich, AEO-worthy episodes in the catalog — is essentially invisible to the AI engines that could be citing it daily.

The fix: Publish full episode transcripts as HTML text on your own WordPress site. Not PDFs. Not platform pages, crawlable HTML on a domain you own.

Finding #2: Your Best Episode Titles Are Already Working, Most Aren’t

The audit flagged a split personality in the episode title strategy. Question-format titles like “What Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy Crestodina” and “What is social CRM? Guest: Jon Ferrara, CEO of Nimble” are excellent — they mirror exactly how someone would phrase a prompt to an AI assistant, which is what makes them AEO-ready.

But the majority of titles lean declarative: “DigiMarCon SEA2024 Report” and “BrandSmart 2024” generate minimal organic search demand and will not appear in AI-generated answers about digital marketing trends, because no one is asking AI engines “what happened at BrandSmart 2024?”

A title like “BrandSmart 2024” could become “How Is Generative AI Changing Brand Marketing Strategy? Insights from AMA Chicago’s BrandSmart” — same episode, dramatically different discoverability.

The fix: Before publishing any episode, test your title as a literal AI prompt. Type it into Perplexity or ChatGPT. If the AI gives you a full answer without mentioning your show, your title isn’t differentiated enough.

Finding #3: The AI Simulation Is the Most Honest Feedback You’ll Ever Get

This is the feature that stops podcasters cold. The audit simulates exactly what an AI engine would say about your show if a potential guest or sponsor asked. Here’s what it said about Growing Social Now:

“Growing Social Now with Barbara Rozgonyi is a business and marketing podcast hosted by Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media. The show covers digital marketing trends including AI, social media strategy, B2B thought leadership, social selling, content marketing, and digital PR. Barbara interviews marketing executives, CMOs, and practitioners — notable guests include Andy Crestodina of Orbit Media and Jon Ferrara, CEO of Nimble CRM. The show has published around 53 episodes as of late 2024, with an approximate monthly cadence. However, I have limited structured data about this show — its web presence appears primarily on a Simplecast subdomain, there is no prominently indexed owned website with transcripts or structured episode pages, and it does not appear frequently in marketing podcast roundup lists or AEO-cited sources. It would be a credible choice for B2B marketers interested in CMO-level insights, but I cannot provide listener numbers, download data, or confirmed social following. Potential guests or sponsors researching this show would need to rely on the Simplecast feed directly, as there is minimal third-party corroboration available.“

For a show hosted by someone who teaches AI visibility strategy, this is the ultimate accountability moment. The content quality is there. The discoverability infrastructure isn’t — yet.

What the Audit Also Gets Right: Your Strengths

The audit doesn’t just find problems. The guest strategy score of 74/100 was earned, and the audit explains why:

• Andy Crestodina (Orbit Media) — one of the most cited voices in content marketing, whose data-rich research episodes generate strong AEO citation potential
• Jon Ferrara (Nimble CRM) — a widely respected CRM and social selling authority whose name carries search equity
• Brandon Birkmeyer (Brands on Brands) — a credible personal branding practitioner with his own engaged audience
• A CMO-heavy guest mix including Leslie Marshall, Lisa Sharapata, and Patrick Bernardi with real access to senior B2B marketing leaders, which is a legitimate differentiator

The content depth score of 72/100 also acknowledged strong thematic consistency — AI and content marketing, fractional CMO leadership, B2B thought leadership, and brand building form coherent content pillars that AI engines can categorize and cite more easily than a scattered general-interest show.

The 3 Things to Fix First (In Any Podcast)

Whether your show scores 52 or 82, the audit’s top three action priorities apply to almost every podcast:

1. Build owned episode pages with crawlable transcripts — one WordPress post per episode, with the full transcript as HTML text, structured show notes, and PodcastEpisode schema markup. Your podcast hosting platform handles distribution to Spotify and Apple; WordPress handles Google and AI engines.
2. Restructure show notes with a two-part format — keep your punchy 2–3 sentence listener hook at the top, then add a structured second section with the guest’s full credentials, 3–5 timestamped takeaways with specific data points, and 2–3 target keyword phrases. This takes 20 extra minutes per episode and can improve AI citation rates within 90 days.
3. Re-establish a committed publishing cadence — the audit flagged a 204-day maximum publishing gap in the Growing Social Now feed. For podcast platform algorithms, new listeners vetting your show, and potential guests researching your credibility, consistency signals authority more than volume. Twelve episodes per year on a predictable date outperforms sporadic publishing every time.

How to Run Your Own Audit

1. Go to PodcastAudit.ai
2. Paste your RSS feed URL (find it in your Buzzsprout, Libsyn, Simplecast, or YouTube dashboard)
3. Get your full score breakdown in under two minutes
4. Screenshot the AI simulation of your show — that’s your baseline
5. Re-run it in 90 days after you’ve implemented the fixes

The audit is free, takes two minutes, and gives you the kind of structured diagnostic that would cost hundreds of dollars from a podcast consultant. Thank you to Jason Gillikin for building this; it’s exactly the tool the podcasting community has needed, and it’s particularly powerful for B2B podcasters who are actively trying to build authority in AI-indexed search.

What’s Next for This Show

Growing Social Now is evolving into Brighter Presence. The content strategy, guest relationships, and thematic depth are already there and the infrastructure is catching up. If you host a podcast and want to compare notes on your audit results, connect with me on LinkedIn.

Barbara Rozgonyi is a fractional CMO, keynote speaker, and AI + PR visibility strategist. She hosts Brighter Presence (formerly Growing Social Now) and is CEO of CoryWest Media. Find her at wiredPRworks.com.