PCMA Convening Leaders to Feature Digital Marketing and LinkedIn Strategies

Glen Ellyn, IL, January 04, 2015 — “Make no small plans,” Daniel Burnham’s philosophy, is a fitting theme for Professional Convention Management Association [PCMA] Convening Leaders. Meeting in Chicago on January 11-14 at McCormick Place, the conference gathers meeting and event planners from around the world.Speakers include Barbara Rozgonyi, founder of Social Media Club Chicago and a top 50 content marketing influencer on twitter, who will lead workshops on mastering digital strategy and LinkedIn thought leadership for meeting planners and event marketers.Convening Leaders provides cutting-edge education and real networking opportunities for all meetings industry professionals, including planners, suppliers, faculty and students.For more information about PCMA Convening Leaders, and to register to attend the conference, visit http://conveningleaders.pcma.org. To follow the conference online, visit http://twitter.com/PCMAhq and #PCMACL on Twitter.Headquartered in Chicago, PCMA represents more than 6,000 meeting industry leaders throughout the globe. With 17 chapters in the United States, Canada and Mexico, PCMA members include planner and trade show/exhibit professionals, suppliers, faculty, students and Emeritus.PCMA CONVENING LEADERS DIGITAL MARKETING AND LINKEDIN LEARNING LOUNGE SCHEDULE

Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands, and connects communities digitally, directly and dynamically.

Noted as a top 50 content marketer on twitter, Barbara blogs at http://wiredPRworks.com. Selected as one of two U.S. reporters to cover Social Media Week Berlin, Barbara founded Social Media Club Chicago in 2008 and worked with the board to plan over 60 events. In 2014, Barbara was nominated for MPI Chicago’s “Tomorrow’s Leader Award” for her work in social media marketing and PR around educational programs and strategic alliances.

She’s been honored to speak at conferences hosted by leading industry groups and associations including the Federal Reserve, MPI Chicago, Association Forum, and IMEX where she was asked to be the conference’s marketing and communications expert.

Barbara’s media mentions include Crain’s Chicago Business, Inc.com, American Express OpenForum, BusinessAdvisor.com, HuffingtonPost, WDCB, WIND, NFIB.com, LowesForPros.com, BOB.tv, LawMarketing.com, Mashable, Germanys FAZ, Chicago Tribune, MPI-CAC, Plan Your Meetings, and NBC5.

An author, Barbara contributed the LinkedIn chapter to the best-seller, “Success Secrets of the Social Media Marketing Superstars.” In 2015, Barbara will be featured as the PR expert in a new book written by the world’s leading online marketing superstars. To tap into WIRED PR marketing ideas and resources, visit Barbara’s top 50 marketing and PR blog, http://wiredPRworks.com. 

Mastering the Art of Digital Marketing in 2015: How to Sketch Out a Strategic Onscreen Plan to Maximize ROI for You and Your Community

Where do you start marketing in 2015? There’s only one answer: onscreen. As our culture becomes more mesmerized and attached to devices, marketing must happen in real time where we live. Does this challenge sound daunting or inspiring? Understanding how to craft a strategic digital marketing plan will energize and empower you for success. In this fast-paced lab, we’ll look at how you can plan to capture attention and engage your communities with a simplified digital marketing strategy that will rock the world. You’ll walk away with a sketch that outlines priorities and points you in the right direction to optimize time, opportunities and relationships.

In this workshop, you’ll learn how to sketch out a 2015 digital marketing plan, including how to:

1. Audit your current digital marketing results as compared to your competition.
2. Evaluate social media channels for effectiveness and importance.
3. Narrow down options to focus on the strongest opportunities for the best engagement.
4. Organize your content marketing plan into channels that direct interest and align with your business development goals.
5. Measure success and gradually expand to serve your growing community.

Target audiences: Meeting professionals, hospitality sales professionals, Convention and Visitors Bureau sales and marketing professionals, 3rd party meeting planners, independent meeting planners, and hotel sales professionals.

Nail Your Content Strategy for 2015

Content is among the most valuable assets of any organization.

In this session we will review a framework in which to create and manage your content portfolio through a purposeful orchestration of people and processes.

Learner Outcomes:

• Understand how important content is to your organization
• Explore the framework to manage your portfolio
• Determine the people and processes needed to orchestrate your portfolio

Unlocking the Secrets of LinkedIn Thought Leadership: How to Engage People and Opportunities

Ever wished you could be a LinkedIn thought leader but didn’t think you had the ideas or experience to be stand out and sought out? Then this lab is for you.

More than just an online resume, your LinkedIn profile connects you to the virtual marketplace of the business world. With over 330 million members, LinkedIn offers a high-performance personal branding platform you activate, design and manage. You can grow your business by integrating LinkedIn into sales, customer service, marketing or PR efforts for immediate and long-term impact throughout your company and its community.

In this session, you’ll learn the steps you need to take to go from being invisible on the sidelines to becoming a recognizable thought leader. You’ll learn how to:

1. Master the art of a LinkedIn power profile with a personal branding plan.
2. Target the specific areas on your profile that spotlight your career marketability.
3. Incorporate search optimization to raise your profile’s visibility and prominence.
4. Optimize your company page and organization’s group communications with search and
5. Maximize LinkedIn’s Publishing platform as a participant and an author.

Target audiences: Meeting professionals, hospitality sales professionals, Convention and Visitors Bureau sales and marketing professionals, 3rd party meeting planners, independent meeting planners, and hotel sales professionals.