Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers the Learn What it Takes to Create You, Inc – how to parly internet fame into major media attention with Rohit Bhargava, Timothy Ferriss and Mike Shinoda.
You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.
Thanks to those of you who asked me to share these updates.
Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.
Did you go to BlogWorld? Please share your takeaways and resources in the comments section.
BlogWorld08 Keynote Session Day Two Notes by Barbara Rozgonyi @wiredprworks on twitter.com
Note that I missed the start; resources included at the end to help fill in the blanks for you – and me!
self-publishing-sp will take off in a few yrs. only pr ?s sp’s need to answer for media: why now/why me @tferriss #bwe08
offline pr not comfortable w/self-publishing, his sales 50-50 on-off, won’t get on major media w/out publisher @tferriss #bwe08
@jasonanderson – everyone is important, don’t overlook anyone – updates from #bwe08 www.blogworldexpo.com
self-published authors – fastest way to get attn from publishers is to get traffic on amazon – for book sales @tferriss #bwe08
start w/a goodbandname.com – it’s that easy shinoda, as soon as you sell 20k records on ur own, labels will b knocking on ur door #bwe08
if you are a musician and you can do w/out the celebrity and the fame, there’s absolutely no reason to go w/a label shinoda #bwe08
rather than letting your audience determining your creative direction in totality, ask for feedback #bwe08
use 80/20 rule to strip out static, ultimate fulfillment comes from # difficult conversations you’re willing to have @tferriss #bwe08
write about your passion, not what you think your readers want to read @tferriss quoting Mark Cuban #bwe08
doesn’t matter how many don’t get it, matters how many people do get it @tferriss #bwe08
4 hr work week turned down 14-15 xs, tested title/subtitle on google keywords, put sample covers on books @ borders #bwe08
wasted months of time trying to pls a producer who didn’t get it, shinoda, this our song, that’s the way it’s going to be #bwe08
make sure every step of the way you’re comfortable w/what you’re doing, don’t waste time on BS that doesn’t matter – shinoda #bwe08
deliver your honest opinion, tell them what they need to hear, show your own insecurities, don’t b afraid to offend @tferriss #bwe08
marismith: GRR!…battery running out. Follow @wiredprworks @deswalsh @ryananderson @gwenbell for #bwe08 keynote
tracking @tferriss “totally analytics whore” urchin, crazy egg, but not all#s equal, measure only what matters #bwe08
user and fan is not below you-totally possible to have something better than you did come back shinoda #bwe08
sparked an internl trend w/lifestyle design, no TM so it can B part of cultural zietgiest, give ppl tools to improve ideas @tferriss #bwe08
shinoda – sparkart.com, linkinpark.com, 100M impressions from 1 widget, have to accept the fact that ppl will live video #bwe08
being nice to “unimportant” people extremely important @tferriss, event photog gave tim’s book to Ryan Seacrest – be cordial & direct #bwe08
branding: what do people associate you with? lifestyle design for @tferriss #bwe08
books: becoming a category one, 22 immutable laws of marketing, blue ocean strategy idea: create a new category #bwe08
it pays to be interested versus interesting @tferriss #bwe08
Internet Fame Panelists
Rohit Bhargava, Influential Marketing Blog, @rohitbhargava
Timothy Ferriss, Four Hour Work Week, @tferriss
Other places to find notes
Rich Brooks Q&A interview keynote transcipt
Miss604 reports on the Ferriss, Bhargava, Shinoda keynote
Tim Ferriss’ Intro to Keynote with Shinoda
Mike Shinoda’s BlogWorld Aftermath