Parlaying Internet Fame into Major Media Attention | BlogWorld08 Keynote | Bhargava, Ferriss, Shinoda


Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers the Learn What it Takes to Create You, Inc – how to parly internet fame into major media attention with Rohit Bhargava, Timothy Ferriss and Mike Shinoda.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on Apologies in advance for any inaccuracies. 

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

BlogWorld08 Keynote Session Day Two Notes by Barbara Rozgonyi @wiredprworks on

Note that I missed the start; resources included at the end to help fill in the blanks for you – and me!

self-publishing-sp will take off in a few yrs. only pr ?s sp’s need to answer for media: why now/why me @tferriss #bwe08

offline pr not comfortable w/self-publishing, his sales 50-50 on-off, won’t get on major media w/out publisher @tferriss #bwe08

@jasonanderson – everyone is important, don’t overlook anyone – updates from #bwe08

self-published authors – fastest way to get attn from publishers is to get traffic on amazon – for book sales @tferriss #bwe08

start w/a – it’s that easy shinoda, as soon as you sell 20k records on ur own, labels will b knocking on ur door #bwe08

if you are a musician and you can do w/out the celebrity and the fame, there’s absolutely no reason to go w/a label shinoda #bwe08

rather than letting your audience determining your creative direction in totality, ask for feedback #bwe08

use 80/20 rule to strip out static, ultimate fulfillment comes from # difficult conversations you’re willing to have @tferriss #bwe08

write about your passion, not what you think your readers want to read @tferriss quoting Mark Cuban #bwe08

doesn’t matter how many don’t get it, matters how many people do get it @tferriss #bwe08

4 hr work week turned down 14-15 xs, tested title/subtitle on google keywords, put sample covers on books @ borders #bwe08

wasted months of time trying to pls a producer who didn’t get it, shinoda, this our song, that’s the way it’s going to be #bwe08

make sure every step of the way you’re comfortable w/what you’re doing, don’t waste time on BS that doesn’t matter – shinoda #bwe08

deliver your honest opinion, tell them what they need to hear, show your own insecurities, don’t b afraid to offend @tferriss #bwe08

marismith: GRR!…battery running out. Follow @wiredprworks @deswalsh @ryananderson @gwenbell for #bwe08 keynote

tracking @tferriss “totally analytics whore” urchin, crazy egg, but not all#s equal, measure only what matters #bwe08

user and fan is not below you-totally possible to have something better than you did come back shinoda #bwe08

sparked an internl trend w/lifestyle design, no TM so it can B part of cultural zietgiest, give ppl tools to improve ideas @tferriss #bwe08

shinoda –,, 100M impressions from 1 widget, have to accept the fact that ppl will live video #bwe08

being nice to “unimportant” people extremely important @tferriss, event photog gave tim’s book to Ryan Seacrest – be cordial & direct #bwe08

branding: what do people associate you with? lifestyle design for @tferriss #bwe08

books: becoming a category one, 22 immutable laws of marketing, blue ocean strategy idea: create a new category #bwe08

it pays to be interested versus interesting @tferriss #bwe08

Internet Fame Panelists

Rohit Bhargava, Influential Marketing Blog, @rohitbhargava 

Timothy Ferriss, Four Hour Work Week, @tferriss 

Mike Shinoda, Linkin Park

Other places to find notes

Rich Brooks Q&A interview keynote transcipt

Miss604 reports on the Ferriss, Bhargava, Shinoda keynote

Tim Ferriss’ Intro to Keynote with Shinoda

Mike Shinoda’s BlogWorld Aftermath

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