Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers the Learn What it Takes to Create You, Inc – how to parly internet fame into major media attention with Rohit Bhargava, Timothy Ferriss and Mike Shinoda.
Thanks to those of you who asked me to share these updates.
Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.
Did you go to BlogWorld? Please share your takeaways and resources in the comments section.
BlogWorld08 Keynote Session Day Two Notes by Barbara Rozgonyi @wiredprworks on twitter.com
Note that I missed the start; resources included at the end to help fill in the blanks for you – and me!
self-publishing-sp will take off in a few yrs. only pr ?s sp’s need to answer for media: why now/why me @tferriss #bwe08
offline pr not comfortable w/self-publishing, his sales 50-50 on-off, won’t get on major media w/out publisher @tferriss #bwe08
@jasonanderson – everyone is important, don’t overlook anyone – updates from #bwe08 www.blogworldexpo.com
self-published authors – fastest way to get attn from publishers is to get traffic on amazon – for book sales @tferriss #bwe08
start w/a goodbandname.com – it’s that easy shinoda, as soon as you sell 20k records on ur own, labels will b knocking on ur door #bwe08
if you are a musician and you can do w/out the celebrity and the fame, there’s absolutely no reason to go w/a label shinoda #bwe08
rather than letting your audience determining your creative direction in totality, ask for feedback #bwe08
use 80/20 rule to strip out static, ultimate fulfillment comes from # difficult conversations you’re willing to have @tferriss #bwe08
write about your passion, not what you think your readers want to read @tferriss quoting Mark Cuban #bwe08
doesn’t matter how many don’t get it, matters how many people do get it @tferriss #bwe08
4 hr work week turned down 14-15 xs, tested title/subtitle on google keywords, put sample covers on books @ borders #bwe08
wasted months of time trying to pls a producer who didn’t get it, shinoda, this our song, that’s the way it’s going to be #bwe08
make sure every step of the way you’re comfortable w/what you’re doing, don’t waste time on BS that doesn’t matter – shinoda #bwe08
deliver your honest opinion, tell them what they need to hear, show your own insecurities, don’t b afraid to offend @tferriss #bwe08
marismith: GRR!…battery running out. Follow @wiredprworks @deswalsh @ryananderson @gwenbell for #bwe08 keynote
tracking @tferriss “totally analytics whore” urchin, crazy egg, but not all#s equal, measure only what matters #bwe08
user and fan is not below you-totally possible to have something better than you did come back shinoda #bwe08
sparked an internl trend w/lifestyle design, no TM so it can B part of cultural zietgiest, give ppl tools to improve ideas @tferriss #bwe08
shinoda – sparkart.com, linkinpark.com, 100M impressions from 1 widget, have to accept the fact that ppl will live video #bwe08
being nice to “unimportant” people extremely important @tferriss, event photog gave tim’s book to Ryan Seacrest – be cordial & direct #bwe08
branding: what do people associate you with? lifestyle design for @tferriss #bwe08
books: becoming a category one, 22 immutable laws of marketing, blue ocean strategy idea: create a new category #bwe08
it pays to be interested versus interesting @tferriss #bwe08
Internet Fame Panelists
Other places to find notes