What does this offline direct marketing technique have to do with online marketing and blogging? Let’s find out. Mailing is only one way to use a postcard. At Internet marketing conferences, I always take something to hand out. Last time it was a full-page social networking bio, but most of the time it’s a simple…
Welcome! You flew in from twitter, right? I first put this guide together in March 2008, a few weeks after getting serious about setting up a twitter profile. Back then, there weren’t that many people on twitter, but today twitter’s becoming a must-participate communications tool for businesses, non-profits, entrepreneurs and well, almost anybody. In August…
Late yesterday, I got a frantic call to proof two brochures. With a team of proofreaders on stand-by, all I had to was forward a file. That’s not what happened. . . . Because I started asking questions like what: Do you want us to look for – proof-reading, style or marketing content? Action do…
03.10.08 Update When Liz Strauss asked me to write a guest post, I did. Being so grateful for the opportunity, I decided that to offer her readers value-added off the blog. So, I’m hosting a Lucky PR Teleseminar on St. Patrick’s Day. Have a question you’ve always wanted to ask? Here’s your chance! Email your question…
I can count on it. An invitation to at least two parties arrives in my email box every Thursday around 5:00. They come from a girl I used to know. Every week she invites me, and her fans, to party with her. I wonder if her mother gets these emails. All I know is I’m…
If you are thinking of blogging, here are ten ways blogging helps you grow business online . . . .1. Differentiates you/your company as innovative and influential 2. Saves money on website design-maintenance: low or no-cost 3. Simplifies content creation, no HTML or Web design software 4. Makes updates instantaneous – eliminates sluggish turnarounds 5….
Set to be released in a few weeks, a new book about online marketing heroes follows a simple, yet highly-successful format: gather a group of experts, talk to them and publish a book. To get an inside look, download Steve Rubel’s Online Marketing Heroes chapter. Allowing Steve to promote the book on his blog, Micro…
One way to make a name for yourself is to rank your peers. Kudos to Brendan Cooper for his evolution of the PR Friendly Index. This month, Wired PR Works comes in at 61/100. To see how the top 100 PR sites stack up in terms of Brendan’s new scoring system, check out the…
Sprucing up your image is invigorating – for you, your team and your clients. You have the audience, you have the “show” – now you need the recognition beyond your “channel.” Test out these spring-y image makeover strategies that work – in all seasons: 1. Become the authority in your arena with the press, your…
One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love letters. With the writing prompt: “Why I Love My Library” and red heart-shaped notes, patrons of all ages penned their own love story. Then, they were free to post their note anywhere. Walking into a library…
At this time in 2007, it’s safe to say most of us had no friends on Facebook. Now we do. But for how long? What place in the crowded social networking space will emerge as the top contender in 2008? How many profiles, posts, uploads, updates, MySpace friend requests, LinkedIn invitations to connect can most…
As a marketing/PR __________ [keep reading to find out why that’s blank], I often feel like one of my friends who once told me about her place in her profession, “Don’t take this the wrong way, but it’s hard for me to go to meetings where I can actually learn something. At the point I’m…
Hat tips to Gavin for letting me know about My ooVoo Day and to Abraham Harrison for the details.What would it be like to talk to your favorite blogger in person? Thanks to ooVoo, you don’t have to travel to a blog or social media conference to find out.In a brilliant promotion [check out this…
3-11-08 Update Workshop rescheduled. Stay tuned! Contact Barbara to set up your web PR publishing platform. When Ray Silverstein [that’s me with Ray in the photo] contacted me to talk about doing a Blogging for Business workshop in Chicago, the power went out and our phones were dead – talk about an electrifying conversation! We…
You don’t have to choose between blogging and updating your website. You can do both. If you don’t yet have a blog, get one – now. Waiting another year or two to jump in will put you way, way, way behind your competition. The race for SEO keyword market share is on and there’s one…
Problogger is hosting a contest to win a copy of Web Design for ROI. To enter, you need to leave a comment about a blog theme you love [Darren‘s word] and use the keyword web design. This post is a good place to see what other people find attractive. I found NorthXEast, a 2007 Best…
If you have a self-hosted WordPress blog [affiliate link], you know how easy it is to change themes. Download, save, upload, extract and click. And, if you’ve checked in here lately, you know I’ve been doing lots of that. Changing looks runs in my family. If we have an outfit for everything, why shouldn’t our…
Finding myself stuck here rather than on the road over the weekend due to an overly productive snowstorm, I hit the gym in search of double workout: cardio/social. On the elliptical, a neighbor and I started talking about the job market. As we racked up miles, our conversation soon wandered off to a topic I’d…
We fueled this year’s teen review panel on Doritos, Cheetos, chocolate and all you can drink A&W root beer. Comments as follows on selected ads – topic picks in italics: Dell as the computers crashed – I can’t remember life without a computer. I mean, wasn’t there one in the house when I was born?…
It’s easy to tell when there’s a push to propel a book to a number one spot on Amazon and Barnes and Noble. Your email in box floods with free offers from any marketer who’s participating. To spike high rise sales, the formula calls for participation from dozens of marketers who agree to promote the…
Problem: You want to know how a site scores in terms of traffic AND you want to know who owns what share of keywords Solution: compete.com compares site traffic and reports on top performing keywords See what the competition is up to at compete.com. Comparing performance of up to five sites at once, compete.com says…
Marquis inscription: Now Showing Double Feature Blog Ads + Sponsorships Free Refills with Large Sizes Rated PG: Profit Generator While that title would never fit on a marquis – or a blog post headline – it sums up what I’m thinking about both from a blogger and an advertiser’s perspective. Before I get too carried…
When we moved from Chicago to Oak Park, it didn’t take me long to discover The Newcomers Club. With no friends but neighbors, I eagerly eased into a new community of moms that met for lunch, took the kids on the road and dressed up for nights out on the town with our husbands. Overjoyed…
Check out the latest Cool Tool from Wired PR Works . . . Problem: You want an all-in-one Google-Wikipedia-keyword-background research tool. Solution: Enter your topic or terms in Make My Report and get the top 30 related results along with a word association relevancy list. Technorati Tags: Cool Tools,Writing,Research,Blog Marketing,Public Relations,Virtual Branding,Barbara Rozgonyi How I…
Groupies, limos, spotlights, fan clubs, backstage passes, original songs, managers, agents, a band . . . being a rock star sounds oh so glamorous. Technorati Tags: Speaking,Marketing,Branding,Public Relations,YouTube,Videos,Barbara Rozgonyi Wait – did I mention speakers? Not the kind you listen to, but the professional speaker maybe you, like me, want to be. One of…
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