Online Marketing Heroes|Book Preview: Free Chapter


Set to be released in a few weeks, a new book about online marketing heroes follows a simple, yet highly-successful format: gather a group of experts, talk to them and publish a book. To get an inside look, download Steve Rubel’s Online Marketing Heroes chapter.

Allowing Steve to promote the book on his blog, Micro Persuasion, with a giveaway chapter download is great publicity – that’s how I found out about it.

What I’m confused about is why people who aren’t in the book are in the promos.

Online Marketing Heroes’ Amazon page lists these interviewees and links: Armand Morin, Brad Fallon, Brett Tabke, Carl Galletti, David Rosenblatt, and Derek Gehl. Yet, these online marketers don’t show up in the table of contents.

25 Online Marketing Heroes in the Book

Tamara Adlin of Aldin, Inc

Chris Baggott of Compendium Software

Ron Belanger of Yahoo!

Patrick Duparcq of Kellogg School of Management, Northwestern University

Liana Evans of KeyRelevance

David Fischer of Google

Lauren Freedman of the e-tailing group

Jeffrey Glueck of Travelocity

Jordan Gold of Freedom

Greg Hartnett of Best of the Web, Hotel Hotline

Jacob Hawkins of

Joan Holman of Joan Holman Productions

Greg Jarboe of SEO-PR

Kevin Lee of Didit

Heather Lloyd-Martin of SuccessWorks

Brian Lusk of Southwest Airlines

Perry Marshall of Perry S. Marshall & Associates

Paul O’Brien of Zvents

Lee Odden of TopRank Online Marketing

Mark Oldani of Circuit City Direct

Steve Rubel of Edelman

Ed Shull of NetResults

Phil Terry of Creative Good

Eric Ward of Link Marketing Consultant

Jill Whalen of High Rankings

Who’s Missing From Your List?

Who decides who’s in and who’s out? What, in your opinion, does it take to be an online marketing hero? Money, book sales, list size, products, readership, influence?

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