Super Bowl Ads 2008 | Teen PR Panel Takeaways

We fueled this year’s teen review panel on Doritos, Cheetos, chocolate and all you can drink A&W root beer.

Comments as follows on selected ads – topic picks in italics:

Dell as the computers crashed – I can’t remember life without a computer. I mean, wasn’t there one in the house when I was born? [1990 – first home computer acquisition, 1992 first project completed and submitted via bulletin board modem, first site up in 1996]

MacBook Air – familiar, but always impressive

Audi – amazing car, like the Godfather twist

Bridgestone squirrel – love the animal reaction

Pepsi with Justin Timberlake – where’s he going?

Budweiser Clydesdale in training – cheers all around for this one with a quick backstep to remember how the Clydesdales seemed to pose for pictures when we saw them at Sea World last summer

Underarmour – too dominating and overpowering, but we love to wear their socks

Dell – guy carrying laptop – why are they spanking him? Cool that girl kissed him, though.

Budlight cheese – kind of funny and clever – why don’t girls want guys to bring beer?

Doritos with singer – who is she? Song’s okay, but probably won’t wind up on their iPods

Garmin – love the music, editing, Paris background and Napoleon [not Dynamite] character

Planters – she’s weird, why do people like her – oh, she smells like cashews! Hey, do we have any?

Doritos Nacho Cheese – that’s kind of cold, what a goofy mouse suit – hey got any left?

Sobe – absolutely love the lizards dancing to Thriller, but isn’t one of them kind of fat? One’s wearing grills!

Vitamin Water – what was that about?!?! Shaq as a jockey?

Tide to Go – giggles all around

Coca-Cola balloons – yeah, Charlie Brown wins!

etrade baby – cute, but why did he throw up?

etrade no baby – hey, where’s the baby?

Classic Coke – who are those guys?

G2 – looks like Kota – a thirsty puppy cousin who loves to run and could use some puppy Gatorade

Amp Energy – totally gross, we don’t wanna drink it

Overall winner goes to Budweiser – thanks to Bud for making it easy for bloggers to copy and post their ads. Not surprising since I met their social media guru guy at BlogWorld – great job!


Watch the 2008 Super Bowl ad lineup on MySpace. Super Bowl Ads has 70,407 friends on MySpace at posting time.Read our 2007 Super Bowl ad review.Contact Barbara about advertising, a creative project or a speaking opportunity.

Which ads did you like – or not?

02.04.08 Update: Super Bowl 2008 Ad Ratings Around the Web
Information Week grades each ad

Celebrity Newspot picks out weakest, lamest and funniest

Ad Rants reports that our top pick matched USA Today’s Super Bowl Top Ad Meter Score

Thanks to Gavin for mentioning this post. And, to Super Bowl ads for accepting my friend request on MySpace – now up to 85,100 friends and counting.

Update 02.05.08 Auto-load video exchanged for image with link.

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