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New Takes on Making Chicago News | Making Media Connections 2009 Coverage
Bill Adee, Editor, Digital Media at Chicago Tribune presented the Making Media Connections 2009 keynote on behalf of @coloneltribune, who represents the Chicago Tribune on social media sites like twitter and Facebook. I spoke immediately afterwards on the Social Media: Tools or Toys panel. Intending to cover Bill’s session on twitter [and maybe ask @coloneltribune…
Yes, I really am going to BlogHer09!
Today I made it off the waiting list and on to the registered attendee roster for BlogHer 09! Click on the image – that’s me on the left. If you know me, you know I like to be honest. So, when I looked back at my first BlogHer09 post, published on November 19, 2008 and…
Video Liz Strauss Answers Chris Brogan re: product development SOBCon09
Update: The viddler embed code played in the post on preview mode, but went directly to viddler in publish mode. Go directly to the video of Liz Strauss answering Chris Brogan’s question about product development. Liz Strauss closed SOBCon09 with a talk that seemed simple on the surface, but in typical Liz fashion it was…
David Bullock: Barack 2.0 SOBCon09
Presentation notes by David Bullock on his Barack 2.0 project with Brent Leary. In June 2008, they decided to start tracking Barack Obama on social media. They used Snag-it to capture to 1100 artifacts from the campaign. Then, they took the ideas and put them on the blog – all time and date stamped…
Brian Clark: Power Positioning-Get a Personality SOBCon09
Lightly edited notes taken at SOBCon09 from Brian Clark’s presentation. Brian says his presentation “Power Positioning: From Personal Branding to Online Assets” is all about telling a story that accomplishes your goals [yay! storytelling!] What is Positioning? “Your Winning Difference” It’s that you’re unique in a way that no one can copy you. If no…
Eco-Friendly Mini-Marketing Shortcuts | Reader QA
A reader writes: We’re an eco-friendly baby products company. How can we use social media? We plan to start a blog, but do you have any other ideas? Answer: [Have a question you’d like answered? Email connectATcorywestmedia.com with Question for Wired PR Works in the subject line.] Starting a blog is a good start, but…
Social Media Marketing Profiles: Puritan, Moderate, Liberal, Aggressor
Polarity has it’s place. It grounds both ends. Such is the case with social media. Where are you on the sliding social media marketing scale? Which seat would sit in on this fictitious social media panel? Puritan Moderate Liberal Aggressor Twitter DMs N-E-V-E-R Accepting Send them over Is there any other way? Social Media…
Best Digital Camera for Capturing Images, Audio, Video
Whenever someone holds up their flip video camera at an event, I usually show off my Canon SI5 [now upgraded to a Canon Powershot SX10IS 10MP Digital Camera with 20x Wide Angle Optical Image Stabilized Zoom]. So many people have asked me about my camera that I decided to write this post about it. After…
Social Media Optimization Success Story – Results
Okay, I’ll admit up front that this might sound a bit self serving, and it is because it’s about me. But, I’m only showing you what can happen so that you can see where you might be in 10 months if you start a social media optimization plan today. I didn’t even know I was…
- PR | SEO | Social Media
The Complete Works of Social Media Marketing, PR and SEO – Abridged
On Friday, the first day of spring!, I’ll be presenting this 20 minute social media mashup to the National Speakers Association’s Illinois Chapter. My inspiration comes from a play our family saw called “The Complete Works of William Shakespeare: Abridged.” On our family trip out west a few years back our daughter – who was…
Teleseminar Secrets Reunion TSS09 Event Review
On March 6 and 7, I attended Alex Mandossian’s Teleseminar Secrets Reunion – check out my album on flickr. I didn’t tweet much or live blog at all. Why? Alex is a fantastic speaker and one who deserves complete attention. So, I went back to taking notes the old-fashioned way: in a spiral notebook. It’s…
Making the Grade in Social Media Marketing | Simple Score Sheet
Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed? In preparing for a presentation, I came up with ways to rank five social media marketing and PR essential elements. Plan Platforms Keywords Images Stories Social Media Marketing Scoring Guide…
Blog Redesign Priorities | Reader Survey
I’m getting ready to redesign this blog and I’m asking for your help. After writing over 550 blog posts, it’s safe to say I like what I’m doing. But, do my readers? How can I make visiting this blog a better experience for them? Click Here to take a quick blog redesign survey Now that…
PR Strategies: using acronyms as short-hand messaging
Technorati Tags: branding,marketing,public relations Want to help people remember something? Forming your message into an acronym catches attention and gets you noticed. Possibilities for S-O-C-I-A-L: S subject, space, story, super O organize, open, opus, ostrich C content, create, cool, classic I intelligent, insight, investment, innuendo A act, action, American, all, art L learn, laugh, love,…
Affiliate Marketing, Social Media and Red, Red . . .
Red, red wine you make me feel so fine You keep me rocking all of the time Don’t know if that’s his theme song, but that’s the background music in Gary Vaynerchuk’s, Affiliate Summit West conference keynote. I watched it live, took notes and pulled out the highlights. Host of Wine Library TV: Gary Vaynerchuk’s…
Speaker Marketing: SlideShare Presentations Promote Your Content
Problem: You have a fabulous presentation, but the only people who ever see it sit in your audience Solution: Upload your presentation with or without audio to Slideshare and reach the world – along with more than a few new prospects Almost a year ago today I wrote those words about SlideShare as a cool…
The Social Media Potluck: What are you taking?
Potlucks are popular in my circles – and a huge source of anxiety for me. Don’t get me wrong, I love to cook [I did answer yes to Julia Child when she asked me that question in person, so I have to say yes]. But, sometimes there isn’t time to make what I want. Take…
Marketing PR Budget Limbo Dance Method: How low can you go?
Video: A beach in Jamaica with David Hasselhoff – doing the limbo dance. Reality: New year, new budget, uncertainty Every business and organization needs to set a 2009 budget for marketing, advertising and PR based on the results they want to achieve. Maybe you’re doing the limbo dance with your budget right now. Lowering your…
When do you unplug the lights?
Today is day two of Project 365 and while I won’t be posting every single picture here, I am posting this one. Tomorrow is the first official workday of 2009 and I’m talking about unplugging lights. What’s up with that? See the row of blue lights? I made my husband put them up on his…
Serendipity or Intention | Propelling Business from 2008 to 2010
Welcome to a new year! Today is the first day of 2009. I’ve yet to write down all of my 2008 accomplishments, reflections and moments I want to remember. It’s been too holiday-hectic around here this week to claim quiet time to do that. Yet, a theme’s emerging. Last year, I relied more on serendipity…
2009 Predictions Collection: Branding, Marketing, PR, Social Media, Affiliate Marketing
It all started, for me, when Junta 42 asked their top bloggers to predict what they think will happen with social media and content in 2009. So I put together my short list of the Top 10 2009 Social Media and Content Predictions 1. Short: Twitter bursts conversations 2. Visual: YouTube channels content 3. Graphic:…
For Speakers: Social Media and Networking Resources
I love to speak and help others get out there with their message. Recently, someone asked about where to find more information on how to manage a professional speaking business. Start by checking out your local chapter of the National Speakers Association? Our Illinois Chapter is very friendly, encouraging and resourceful. This group will…
LinkedIn 101 for Women Entrepreneurs -How to Connect & Build Business
Looking for help on how to make the most of your LinkedIn connections? On January 15, 2009, I’ll be presenting LinkedIn 101: How to Build Your Business with Online Networking for West Suburban Women Entrepreneurs. Here’s a presentation guide along with registration information. If you’re a meeting planner who needs a speaker, please call me…
Simply The Best | Group Writing Project
Thanks to Joanna Young of Confident Writing for coming up with the Simply the Best group writing project. It’s a call to sort through all of your 2008 posts and pick out just one to share. Joanna will be posting the collection. I’m looking forward to reading what others selected and I’ll be back with…
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