Marketing | PR | Social Media
Empowered Dinner with Josh Bernoff and SMC Chicago
Josh Bernoff, co-author of Empowered, met up with Barbara Rozgonyi and Social Media Club Chicago on September 14 – includes notes, video and images.
- Marketing | PR | Social Media
10 Ways to Vacation from Social Media and Technology
Merci and Bonjour: Plugging Back into Networks After Unplugging in Paris Thanks to those of you who checked in over the past week and wondered “Where in the world is Barbara?” Paris was the answer. That’s me with Pan in Jardins et Palais du Luxembourg. I’ll have more stories about my trip later, but for…
Growing in Business in 3D with LinkedIn
Assignment: Talk about how to do business on LinkedIn Challenge: in 10 minutes or less. Result: How to Grow Business in 3D on LinkedIn: Digitally, Directly and Dynamically Program: Social Media panel at Integrated Marketing Summit Chicago Panelists: Aaron Goldman, Blagica Bottigliero, Brad Kleinman and Tony Bombacino of Restaurant.com It was an honor and a…
Success Secrets of the Social Media Marketing Superstars | LinkedIn
It’s finally here! August 24 is the official book launch for Success Secrets of the Social Media Marketing Superstars. With over 20 authors, including me –
Integrated Marketing Summit Chicago Ticket Giveaway
One of the benefits of being a speaker is getting complimentary event tickets to pass on to friends or to give away. So, yes, this is a promotional post. And, yes, this is the kind of post I wish I could write more often. Who doesn’t like to pass out free tickets – especially when…
Financial Summit Social Media and Sales Webinar Resources
Thanks to Annette Bau for asking me to be today’s Financial Summit’s social media speaker. Here’s the background story on the sales and social media presentation for financial advisors and the message Annette sent out to the attendees . . . Barbara Rozgonyi on Savvy Social Media: How to Leverage Social Network Connections into Profitable…
LinkedIn for Small Business Owners Business Insanity Radio Interview
Thanks so much to Barry Moltz, host of the Business Insanity Radio Show for interviewing me today along with Craig Newmark, founder of Craiglist,who talked about customer service. Listen to the Business Insanity show on BlogTalk Radio with show host Barry Moltz interviewing Craig Newmark and Barbara Rozgonyi. In our interview we talked about LinkedIn…
Financial Advisors, Swimming, Sales and Social Media
Being really great at what you do doesn’t always translate to other skills. For example, how well do you know how to swim? Can you dog paddle, compete in a triathlon or watch the beach as a lifeguard [or a sun bather]? Now, let’s think about business skills. What is the one skill you need…
Posting Under the Influence
How do you feel about Fast Company’s The Influence Project? “It’s a wild, unwieldy, imperfect, and hopefully fun way to take a look at the wild, unwieldy, imperfect and certainly fun world of social media.” Mark Borden of Fast Company writes in his post today called Popularity, Ego and Influence – What is the Influence…
Fast Company Looking for the Most Influential Person Online
This will be one for the best-of case studies book. And, for me, it’s already fascinating to see how bloggers, social media thought leaders and internet marketers are spreading the word – in their own way – to their networks: email, blog posts, twitter updates and Facebook links have all found their way online. The…
12 Steps to Transform a LinkedIn Profile Into an Always-on Networking Hub
Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert. Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, Success Secrets of the Social…
Training Facebook Newbies
Last night I taught a class originally titled “Facebook and Families: Keeping Peace in the Statusphere.” What qualifies me to teach a Facebook and parenting training class? I am a mom blogger, have two teenagers, a twenty year old and an extended family in real life and on Facebook. And, earlier this year NBC5 interviewed…
Small Business Marketing Budget and Gross Revenue – Real Numbers
I’ve been looking for this number for years. So, I had to make it up. It turns out my number was low. Small Business Marketing Budget as a Percentage of Gross Revenue According to Marketing Sherpa, Small organizations, small business, spend 11% of gross revenue on marketing. I said: 5-10%. Medium organizations of 100-1000 employees…
Community PR: 5 Relationship Circles
Creating community: one of the biggest missing pieces in the marketing and PR puzzle. Whenever we present our accelerated marketing plans, we always talk about creating, building and nurturing a community. In plumbing the depths of my experiences archive, I remembered this presentation I created four years ago. Dual cast to a live audience in…
Reality Show PR: Marketing Tickets to Success Stories
Take your prospects behind the scenes with client success stories:
all ready and made for marketing.Social Networking Skills Horoscope
What happens when social networking skills meet up with horoscopes? Thursday, May 6th, 2010 — You may be proud of your social networking skills, yet you still might feel like an outsider today. You want to be accepted by others, yet you choose to do things that demonstrate your independence rather than thinking with a…
LinkedIn Turns Seven PR Profile Resources
Today is LinkedIn’s seventh anniversary! When did you sign up for LinkedIn? I joined LinkedIn on May 23, 2005. Your LinkedIn profile gives you automatic access to the world’s largest professional online network. Latest LinkedIn Facts LinkedIn has over 65 million members in over 200 countries. A new member joins LinkedIn approximately every second Half…
Brands and Bloggers Meet Up Swap Ideas
On April 11, I attended my first Chicago Moms Blog live event. Produced by Silicon Valley Moms and sponsored by Chevy, contributors to Chicago Moms Blog convened to discuss brands and blogs. Held at Hard Rock Hotel, a brands meet blogs reception followed the almost two hour discussion. Thanks to MJ Tam for organizing a…
UnGeeked Elite Speak on Social Media Marketing PR
UnGeeked – what is it and who is it? Before you say “Wait – don’t tell me,” check out the UnGeeked Elite Video Channel at the bottom of this post. Thirteen people talk about what UnGeeked means to them. We got sort of a prelude in Chicago at “Using Social Media to Align the Personal…
LinkedIn Steps Up Social News Sharing Strategies
Facebook users know all about profile updates. LinkedIn users, not so much. That’s all about to change with LinkedIn’s enhanced sharing features. Here’s a video that walks you through what’s new. These new features make it even easier to stand out and be sought as an expert. Check out 10 New Ways to Share News…
Taking Flight with Twitter 2842 times
“Twitter has a place in business. Twitter combines two of this year’s hottest Internet marketing trends — real time updates and local search – into one simple, concise update box.” excerpt from “Taking Flight with Twitter” article, viewed – as of today – 2842 times according to The Business Ledger. Note: This is not a…
- Branding | Marketing | PR | Social Media
Social Media Weekend News Updates
I had this idea for a post. Every week I would update the latest social media news. I tried it a few times with my ezine subscribers. I liked it. I think they did, too. But. . . keeping track takes time and effort. This week, for the first time ever, I turned this idea…
Social Media Demographics for 8 Sites
When presenting a social media program, people want to know about the numbers. Who’s on what network? How old are they? How much do they make? Quoting stats gives perspective. For example, there are still people out there who think that Facebook is only for college kids. Or, that you can’t do business on LinkedIn….
- Marketing | PR | Publicity | Social Media
Auction Donations and PR for Business
I love silent auctions. Bidding on donated items is fun, especially if you’re the winner. At the event, charities or organizations raise funds and awareness. And, donating items to be displayed online or at an event is good publicity. Everybody wins: the organization raises funds, your business gets promoted and the winner gets a service…
Making Local Search More Effective
Google is global. Now that searching for local businesses and services is moving away from the phone book to the search bar on the screen, it’s not too surprising that marketers are rating local search as being a highly effective marketing tool. Check out this chart and then take a look at 10 ways to…
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