ChicagonistaLive BarbWired Segment
Thanks so much to MJ Tam and ChicagonistaLive for producing this BarbWired segment. Here, I’m talking about a social media measurement tool call SocialBro. Do you use it?
Chamber of Commerce 20 Point Social Media Checklist
They’re the connectors, the cheerleaders and the calendar operators who keep the character in communities. With a myriad of events, people, places and things represent, for a Chamber of Commerce branding and marketing is a multi-tasking adventure. Recently, I was asked how CoryWest Media develops our Chamber of Commerce social media marketing strategies. Here’s a…
Chamber of Commerce 20 Point Social Media Checklist
They’re the connectors, the cheerleaders and the calendar operators who keep the character in communities. With a myriad of events, people, places and things represent, for a Chamber of Commerce branding and marketing is a multi-tasking adventure. Recently, I was asked how CoryWest Media develops our Chamber of Commerce social media marketing strategies. Here’s a…
8 Social Media Marketing Ideas Inspired by “The Artist”
Winner of five Academy Awards, including best picture, director and actor, “The Artist” is the first silent film win an Oscar® since 1929. Check out eight social media marketing ideas inspired by the movie. 1. Actions speak louder than words “He’s all talk and no action.” Does this sound like anyone you know? This film…
Branding, Content Marketing and Social Media
Branding, content marketing and social media is the fifth episode in the social media marketing video series. Check out four ways dynamic content marketing can support your business and sales goals. Whose content is it anyway? One of the biggest fears companies have today is “letting people talk about their company.” Whether you have a digital…
Search Engine Optimization and Social Media
Search engine optimization and social media is the third episode in the social media marketing video series. Thanks so much to Gary Bohringer of Bohringer Creative for producing the series. Since its beginnings in 1993 Bohringer Creative has focused on personal service.
BtoB versus BtoC Social Media and Direct Marketing
Next up in my social media marketing video series is this one, about B2B versus B2C. Are they really that different? Maybe in terms of sales cycles and lifetime customer values. But, no matter whether your company is B2B, B2C or a mix of both, there’s one tactic that’s often overlooked. With the rush into…
Happy Valentine’s Day How to Write Love Letters
Love grants in a moment what toil can hardly achieve in an age. -Johann von Goethe If you love someone, let them know. Originally published in 2007, this post is updated for today. Happy Valentine’s Day! One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love…
The Power of Mastery
“Do what you do so well – and so uniquely – that people can’t resist telling others about you.” Walt Disney Using Walt Disney as an inspiration, master marketer Dan Kennedy shares his take on the power of mastery in this article, which was selected as the February article for GKIC [Glazer Kennedy Insiders Circle] members, The Power…
Social Media Marketing in 3D Video Series
What is marketing in 3D? How does it work? Give me 62 seconds and I’ll answer that question. Every day this week I’ll post a video from my new social media marketing video series. Here’s the first. It’s no longer a question of whether or not your customers are online. They are – and so…
7 Ways Pinterest Works for Business
To pin or not to pin? That’s the question businesses are asking about Pinterest, a newer social network that’s stealing headlines from the usual suspects. Kind of a cross between digital scrapbooking, recipe swapping, link sharing and vision boarding, Pinterest started out as an image-rich sharing space for domestic divas, crafters and artists. Now businesses are taking…
6 Ways to Market Your Site as a Customer Information Center
Companies who rely on social media as a customer service information outpost will be interested in a report that says, “The number of questions asked via social media channels account for less than 1/100th of a percent of questions asked via customer-facing websites.” The report shows how much more likely people are to ask questions…
InfusionCon 2012 Top 10 Reasons to Attend
Just thinking about being in Arizona in April at this time of year gets this Chicagoan excited about going to InfusionCon 2012. Location is only one reason InfusionCon will be a top-notch small business marketing conference. Last year I attended Infusionsoft’s Customer Tour in Chicago and got a preview of how well the company delivers its…
How to Collect Outstanding Invoices before 2012
We all have them. Stories about how long it took to get paid. For creative business owners it can take months and months to see receipts come in long after a project is complete, in the clients hands and active. Lucky for me, knock on wood, every single client has paid their invoices in full….
LinkedIn Nets Relationships
Thanks so much to my friend Marla Tabaka for inviting me to contribute to her inc.com column. It’s exciting to be featured in “Unlocked Secrets on LinkedIn” on inc.com. Marla says, “All too often I receive resistance when I suggest to a client that she utilize LinkedIn to build vendor, partner, and prospect relationships. But what might first feel like…
3 LinkedIn Updates You Need to Know About Now
LinkedIn keeps getting better and better. And that’s why I like sharing these updates. Have you used LinkedIn’s Card Munch App, updated event interface or the group statistics feature? If so, I’m interested in your impressions. Tell me – what did I leave out? LinkedIn’s Card Munch iPhone app Digitizes Paper Am I the only…
- Marketing | PR | Social Media | social networking | Webinar
2 Cooler Social Media Marketing Webinars
You have about four weeks to get ready for 2012. Don’t let another year go by watching your competition own the market you want to be in. To end 2011 on a high flame and put some kindle on the fire for 2012, I’d like to invite you attend one or both of my December…
Alligators and Goals
Okay folks, the countdown to 2012 clock is in fast-forward mode. You have about 30 days, not counting holidays. You want to end 2011 on a high note, but first you have to cram in all the to-do work. Do you feel like you’re up to your, you know, in alligators? If you do, then you…
Small Business Saturday Deal for Small Businesses
It’s the time of year when you have more buying power than ever. You can choose where to spend your holiday budget: big box or small business. Thanks to American Express, Saturday is being declared “Small Business Saturday. President Obama is a big promoter: “From the mom-and-pop storefront shops that anchor Main Street to the…
6 Ways to Give Thanks Every Day
Gratitude is the sign of noble souls. Aesop In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help you do that, here’s a refresh of a post that first appeared here in November 2007 about gratitude and…
Online Press Releases and SEO in the Post-Panda Era
In the good old days of SEO (2010), cranking out an endless supply of online press releases was standard operating procedure. Whether or not it was newsworthy, whether or not it was well written, and whether or not it provided any useful information at all, the online press release provided something of undeniable value: inbound…
GKIC Chicago Entrepreneurs and Marketing Event
Here’s an invitation to join me and a room full of Chicago’s sharpest entrepreneurs on November 19. Join GKIC [Glazer Kennedy Insider’s Circle] Chicago for a day of learning, networking , and taking action. I’m excited to be one of five small business experts who will present ways to rethink, reorganize and reroute your business…
Bloggers and Brands Sponsorship Presentation Example
Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. And, it depends on what…
What Big Brands Can Learn about Social Media from Small Business
We’re all in the same club: #MsTech on Facebook, a small group of women technology enthusiasts in Chicago. While we help each other out every day, it’s not often that we get to hear each other speak. Thanks to Hope Bertram, Social Media Masters Summit organizer, I got to hear three of our members, all…
6 Ways to Miss Treat Customers
It’s that time of year: when people in Elvis, Angry Birds, and other popular Halloween costumes show up. In just about two weeks, Halloween ghosts and goblins start ringing doorbells. Let me ask a personal question: How do you treat at Halloween? As you’re getting ready for Halloween and the last two months of 2011…
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