Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. And, it depends on what value the exchange represents to the collective communities.
I’ll be honest: I like to represent brands. That’s me at the 2011 Consumer Electronics Show representing Sears Blue Blogger Crew. I got this gig because I presented a proposal. We wound up with different terms that included shooting videos. It was a win-win for everyone.
Because I go to so many conferences, it makes sense that I offer to bring brands with me. As a blogger, I can introduce them to people and opportunities they couldn’t experience on their own. Plus, bloggers have community networks that brands want to access.
And so, I’d like your opinion on whether or not this presentation makes sense – for you as a blogger or a brand.
Looking for more insights? Check out this recap of the BBSummit’s improving brands and blogger relationships panel.
In putting this out there for everyone to see, I’m giving away a lot of behind the screen information. You will too, if you choose to go this route. For example, you now know how much traffic this blog gets, who reads it and how much I’m estimating exposure is worth. Granted some of this information is public. But, some of it is available only to the website owner. How much information do you share about your blog?
Brands: If you want more event or trade show coverage without even being there, sponsoring a blogger is the best investment you can make.
Some may see these sponsor investment estimates to be on the generous side.
As a professional writer who knows that the going rate for top writing talent in Chicago is between $150-$300 and up per hour, these numbers seem fair to me. But, as traffic goes up or down – or the audience sways to or from the brand’s target – they may be too high or low.
The presentation also includes advertising packages that go beyond a spot on the blog into full network coverage. What do you think of this approach?
Here’s the slide show transcript:
Blog Sponsor Brand Advertising Partner Promotions – Presentation Transcript
- Brand Meets Influence your company + wiredPRworks Partner Promotion Benefits: Visibility. Connections. Personality. @wiredprworks :: wiredPRworks.com
- I’d Like to Take You with ME! @wiredprworks :: wiredPRworks.com
- Event and Network Promotions
Explore: Venues and Ventures
Learn: Barbara Rozgonyi, your social media guide
Reach: Family/Home Office Consumers; Professionals throughout the wiredPRworks network
Themes: B2B like in 3D
Choose: Investment Level, starting at $150/month
You’re IN!
- @wiredprworks :: wiredPRworks.com
- Meet Barbara Rozgonyi
Mom xs 3
Blogger and Author
Small Business Owner
3D Biz Developer
Speaker and Photographer
Founder, Social Media Club Chicago
- @wiredprworks :: wiredPRworks.com
- Your Trade Show Coverage Host
Barbara’s Conference Coverage Experiences . . .
BlogHer 2007-2009
BlogWorld 2007-2010
AdTech
Search Engine Strategies
Affiliate Summit West 2011
CES 2011 – Sears Blue Blogger Crew
- @wiredprworks :: wiredPRworks.com
- Benefits to Your Brand
Recognized industry analyst with a following of decision makers
Professional reporter with a track record of industry coverage
Multi-platform coverage that gets your brand exposure on Facebook, LinkedIn, twitter, flickr and blogs
Optional PR component drives coverage and traffic to your site
- @wiredprworks :: wiredPRworks.com
- 3D Biz Dev*
Digital coverage that puts you on your customer’s screen
Direct connections to consumers via SEO using the keywords you submit
Dynamic updates with an experience creative, technical and social media voice
*available on special packages
- @wiredprworks :: wiredPRworks.com
- wiredPRworks Network Reach
Facebook 960 friends
Twitter 9300 followers
LinkedIn 1400 connections
Google+ 900 connections
Friendfeed 1100 connections
Wired PR Works readers – avg. 5,000 visits per month
Newsletter subscribers
- @wiredprworks :: wiredPRworks.com
- wiredPRworks Alexa.com Stats
Users: female, college grads, earning over $100,000, browse from work
Visitors view an average of 5.3 unique pages per day.
Time on site is roughly eight minutes with 62 second on each page view.
Ranked 240,232 in world & 2,374 in Chicago
- @wiredprworks :: wiredPRworks.com
- wiredPRworks Awstats @wiredprworks :: wiredPRworks.com
- wiredPRworks getclicky stats @wiredprworks :: wiredPRworks.com
- wiredPRworks Google Analytics @wiredprworks :: wiredPRworks.com
- wiredPRworks Event Sponsorships
Want more exposure at a trade show without even being there?
Sponsor wiredPRworks coverage.
- @wiredprworks :: wiredPRworks.com
- Partner Level $5,000 = 5 Featured Posts + PR
Reach 500,000+ estimated
Content posted on wiredPRworks.com and your site
Press releases, two at PRWeb.com $80 level
Social media interactions throughout network
Video / radio show host for interview series
- @wiredprworks :: wiredPRworks.com
- Connection Level $3,500 = 3 Featured Posts
Reach 400,000+ estimated
Content posted on wiredPRworks.com and your site
Included in event coverage press release
Social media interactions throughout network
- @wiredprworks :: wiredPRworks.com
- Friend Level $1,500 = 1 Featured Post
Reach 200,000+ estimated
One dedicated sponsor post
Mentioned in event coverage press release
Social media mentions throughout network along with other sponsors – 2 updates per day
- @wiredprworks :: wiredPRworks.com
- Follower Level $500 Gets You Into the Show
Reach 50,000+ estimated
Mentioned in wiredPRworks partner post
Mentioned in event coverage release
Social media mentions throughout network along with other sponsors – 2 updates per day
- @wiredprworks :: wiredPRworks.com
- How to Become a Partner
Select a level, then get a link to pay online.
2. Submit keywords, URL, logo and social media IDs.
3. That’s it – you’re in!!!
- @wiredprworks :: wiredPRworks.com
- Starter Advertiser 4 Spaces Open Get Started!
All Inclusive Package $150.00/month
125 x 125 ad on sidebar
Bi-weekly tweet – two/month
Monthly mention on Facebook page
Included in weekly newsletter – name only
Three Month Miniumum
- @wiredprworks :: wiredPRworks.com
- Premium Advertiser 2 Spaces Open Good Value
All Inclusive Package $450.00/month
260 x 125 ad on sidebar
Weekly tweet – 4/month
Two updates per month at wiredPRworks Facebook
Mentioned in sponsor post
Included in weekly newsletter – name only
Three Month Minimum
- @wiredprworks :: wiredPRworks.com
- Featured Advertiser 1 Space Open BEST VALUE
All Inclusive Package $900.00/month
300 x 250 ad on sidebar
Weekly tweet – 4/month
Two updates per month at wiredPRworks Facebook
Dedicated sponsor post with ad
Included in weekly newsletter – name only
- @wiredprworks :: wiredPRworks.com
- Sound Good? Let’s Make it Happen!
Barbara Rozgonyi
Mobile: 630.207.7530
[email_address]
- @wiredprworks :: wiredPRworks.com
English