Going Pro with Business, Blogging, PR or Skateboarding

“It’ll never work. It’s taken me 12 years to do what I do. You have to practice for hours to do these tricks. And, you have bail – a lot.” 16 year old skateboarder’s answer to why he won’t give skateboarding lessons

It’s Monday and I’m in the mood for some motivation.

What do you tell people when they ask you for advice about how to do what you do? Do you talk about bails or successes?

When people want to talk to me one on one for a few hours about how to be a pro blogger [not that I’m there yet] or a PR phenomenon [not there yet, either] or a social media maven [okay, I participate, but I’m not a megastar], I start out by asking about their expectations and their long-term commitment. What do they really want to achieve and why tells us both a lot about where they want to go and how they’ll get there. [And, yes, I am developing a course to teach businesses how to achieve their communication goals.]

Here’s the deal: Before you can be a pro [at almost anything], you have to bail – a lot.

Definition: Bail can mean a few different things. First, it can refer to a skater landing safely on his or her feet after failing at a trick. It can also mean something along the lines of "chickening out", where a skater gives up on a trick halfway through and lands on his or her feet. Third, it is often used for a crash or failed trick where the skater does not catch his or her feet, and gets hurt - often painfully and / or humorously.

Source: About.com

Skateboarding Equipment Compared to Marketing – PR Strategy

Skateboarding Equipment

Purpose

Marketing PR Social Media

Result

Grip Tape

Steadies Grip

PR

Glue

Board

Ride

Marketing

Performance

Shoes

Support/Style

Vehicle

Support/Style

Wheels

Roll

Content

Message

Park

Place

Channel

Place

Footie

Story

Story

Story

Video

Sponsorship

Video

Viewage

Dudes

Community

Social Media

Community

Source: Barbara Rozgonyi

 

Ramping Up Your Pro Business, Blogging, PR or Skateboarding Performance

Who do you admire? Who do you want to be like and why?  What’s really possible?

 

 

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