Integrated Marketing Summit Chicago Ticket Giveaway

One of the benefits of being a speaker is getting complimentary event tickets to pass on to friends or to give away. So, yes, this is a promotional post. And, yes, this is the kind of post I wish I could write more often. Who doesn’t like to pass out free tickets – especially when they’re valued at $279?

If you’d like to enter to win the Wired PR Works August 24 Integrated Marketing Summit conference in Chicago ticket giveaway, please leave a comment. On Monday August 23, I’ll use to choose a winner.

Thanks goes out to Shawn Ellege, Chief Engagement Officer, of Integrated Marketing Summit, for inviting me to speak on the Integrated Marketing Summit Social Media Multi Speaker Panel on August 24, 2010 at Hyatt O’Hare in Chicago.

Because I know you’re busy, I’m listing the featured speakers and the program agenda here. If you don’t win the contest, but would still like to go, get 20% off both the event and next day workshops with Social Media Club Chicago’s member discount code: SMCC10.

Featured Integrated Marketing Summit Speakers

Tim Arnold, Columnist, Adweek & Consultant

Chad Mitchell, Senior Managing Consultant, IBM Global Business Services

Blagica Bottigliero, Vice President, Strategy, Edelman Digital

Reggie Riley, Vice President, Global Multi-Media Sales, The Wall Street Journal

Brad Hanna, Senior Vice President, Group Account Leader, Barkley

Barbara Rozgonyi, Principal, CoryWest Media, LLC

Gayle Novak, Director of Client Services, Slack Barshinger

Jamie Turner, Chief Content Officer, 60 Second Marketer

IMS Mission: Help Marketing & Advertising Professionals Drive Revenue Rapidly
IMS is the signature summit for Marketing, Advertising and PR Professionals in both B-to-B and B-to-C markets throughout the U.S. IMS provides actionable insights, expertise and cutting-edge information in a convenient, affordable one-day educational format. And the best continues, with next-day, hands-on workshops presented by leading practitioners.

Registration and Continental Breakfast & Beverages 8:15 AM – 8:45 AM

Welcome Presentation – Shawn Elledge – CEO – IMS 8:45 AM – 9:30 AM

Morning Keynote – The Agile Marketer – A Framework For Succeeding In The New Marketing Era
Chad Mitchell, Senior Managing Consultant, IBM’s Global Business Services, BAO practice – Business Optimization and Analytics.

9:45 AM – 10:45 AM

Program A – Integrated Social Media Marketing
Chris Kovac, Director of Social Influence for Nicholson Kovac, (Kansas City, MO) will review best practices for social influence (media) marketing, including: social monitoring, blog development and relations, Social News Release (SNR), Facebook/Twitter development, Multimedia and more. Chris will provide a blueprint on how to get started in social media and how it can be integrated into traditional marketing communications strategies and tactic.

9:45 AM – 10:45 AM
Program B – Marketing Automation – Lead Management
Craig Meurer, Director of Technology Solutions at Harte Hanks (Austin, TX) will talk about best practices in demand generation and marketing automation platforms discussing lead tracking, scoring and nurturing including crm integration. Eloqua is the world leader in Marketing Automation Platforms (MAP) and provides the underlying technology used by Harte Hanks.

9:45 AM – 10:45 AM
Program C – Integrated Marketing Case Study BtoB
Gayle Novak, Director of Client Service and Partner at Slack Barshinger & Partners (Chicago, IL) will share a BtoB integrated marketing case study for Fellowes shredders. The office products category, on the whole, was suffering from commodization. See how Fellowes used true innovation—both in their business model and their IMC strategy—to not only differentiate their shredder products, but also reinvigorate the category and help their own channel partners bring relevant “news” and products to their own end consumers.

11:00 AM – 12:00 PM
Program A – “How to Make Money with Social Media”
Jamie Turner, Chief Content Officer at 60 Second Marketer, a division of BKV (Atlanta, GA)
If you’re like many people, you may have some questions about social media. You may be asking whether it’s over-hyped or if it’s going to be replaced by something else or if it’s just a big waste of time.
But the important question isn’t whether it’s over-hyped or going to be replaced by something or a big waste of time. The important question is “How can I make money with social media?”
In this fun, engaging, interactive presentation, Jamie Turner provides an insider’s look at the business models that work for social media. He answers many of the key questions businesspeople have about social media and takes a look at the tools, tips and techniques necessary to set up a social media campaign.

11:00 AM – 12:00 PM
Program B – Using Data to Drive Sales & Marketing Effectiveness
Garth Moulton Co Founder VP of Community for Jigsaw, a company & Michele McMahon former Sr Director, Marketing Operations at Ariba now VP of Revenue Generation at The Network in Atlanta GA will showcase how marketing can use data to increase overall effectiveness and revnue.

11:00 AM – 12:00 PM
Program C – A Roadmap for Managing the Webinar Life Cycle
Join Webinar expert Mike Agron, Executive Webinar Producer for WebAttract, LLC, for a tutorial to learn how to tightly manage and control the many aspects of running a great Webinar. You’ll hear about real life examples on Webinar best practices, methodologies and metrics that WebAttract has used for producing and delivering webinars for global brands such as Google, Oracle, Underwriters Laboratories as well as many emerging regional brands, etc. This webinar, featuring WebAttract, was recently sponsored by BtoB Magazine and hosted by Citrix Online, providers of GoToWebinar.

12:00 PM – 1:00 PM
Lunch Time Keynote -Tim Arnold, AdWeek Columnist – Consultant
Tim Arnold is a 30-year advertising industry veteran. For three years he’s told his stories in a regular column for Adweek magazine and is now going to share his latest research study, Luxury is Dead. Or is it? And why should I care?

1:30 PM – 2:30 PM
Program A – Social Media Multi Speaker Presentation
Whether you are BtoB, BtoC, offering a considered purchase or selling a commodity, this multi speaker presentation moderated by Aaron Goldman, Founder and Principal, Connectual will help you develop an effective social media strategy.
Speakers include:
Tony Bombacino, CMO (Chicago, IL)
Barbara Rozgonyi, Principal CoryWest Media, LLC & Founder, Social Media Club Chicago (Chicago,IL)
Brad Kleinman, Director of Education at Online Marketing Connect (Cleveland, OH)
Blagica Bottigliero, VP of Strategy Edelman Digital (Chicago, IL)

1:30 PM – 2:30 PM
Program B – Enterprise Segmentation Driven Customer Centricity
Presented by: Ramin Mikaili, Merkle, VP Segmentation Practice Lead, Quantitative Solutions & Jeriad Zoghby, Merkle, Customer Centricity Practice Leader
One of the key characteristics of a high performing organization is customer centricity. Customer centric organizations have a consistent and precise value proposition and service for their customers at any interaction point.

1:30 PM – 2:30 PM
Program C – How the Power of Publicity Can Supercharge Your Business
Marsha Friedman – Public relations expert, author, radio personality and public speaker – will give you the inside track on how to raise your company’s visibility to your target audiences and become known as “the” credentialed expert in your field.

2:45 PM – 3:45 PM
Program A – Blue Bunny Integrated Marketing Case Study BtoC
Integration done right is done right a variety of ways. Within a brand’s marketing team; within an entire agency; and between partner agencies. How do brands make all three types of integration work in synch? Brad Hanna, SVP, group account leader at Barkley will showcase how his teams have made integration work across all of these functions for Blue Bunny ice cream.

2:45 PM – 3:45 PM
Program B – Forget what you THINK you know about PR….it’s a Whole New World
Michael Pranikoff, Director of Emerging Media, PR Newswire (Washington, DC) will share insight into the future of PR including multimedia press releases.

2:45 PM – 3:45 PM
Program C – Mobile Marketing Best Practices: Opt-In Strategies for Mobile Campaigns
Stacy Adams, Global Director of Marketing & Paul Griswold, Product Management for Air2Web (Atlanta, GA) will cover these requirements in detail and explore how you can use your other marketing channels, such as social media, web and email, to drive customers to your mobile campaigns.

There’s no question that mobile is an emerging and exciting channel for your marketing mix. But how do you access something that’s as closely guarded as a mobile phone number?

4:00 PM – 5:00 PM

Program A – Search Engine Optimization & Marketing (Panel)
Panel Presentation and Discussion on Best Practices in Search Engine Optimization & Marketing – Moderated by Bill Leake, CEO of Apogee Results (Austin, TX)
Speakers Include:
Viji Davis, Vice President, Client Services Resolution Media (Chicago, IL)
Josh Dreller, Vice President of Media Technology and Analytics, Fuor Digital (Chicago, IL)
Chris Gilmartin, President of Lever Interactive (Chicago, IL)

4:00 PM – 5:00 PM
Program B – Online Offline Integration
This multi speaker presentation will cover case studies and best practices on integrating offline with online.
Speakers include:
Patrick Moorhead, VP and Director of Mobile Platforms, Drfatfcb (Chicago, IL)
Reggie Riley, Vice President, Global Multi-Media Sales, Wall Street Journal (Chicago, IL)
Anne Rago, Managing Director Business Development, Novus Media (Chicago, IL)

5:00 PM – 6:00 PM
Networking Reception
Social networking in person! Join us for an end-of-day cocktail or wine and meet IMS attendees, sponsors and speakers in an informal venue.

Does this sound like a conference you’d like to attend? To enter to win, leave a comment. Good luck!

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