How influential is your blog?
If you’re a PR blogger and you’re on the PR Friendly Index, Brendan Cooper will tell you. This week, Brendan announced the latest top 100 PR blog rankings.
How did wiredPRworks come in?
Up 15 points from our November 2007 PR Friendly Index blog ranking at 61 to number 46.
While it’s cool to know that number, here’s what’s more intriguing for me: Brendan’s methodology. Ranking each blog on seven different scales, Brendan comes up with an index that not only ranks the group, but also measures how each performs in detail with a colored bar chart.
To analyze the latest index, Brendan used these tools:
Technorati Authority – blogs (not links) linking to a site in the last six months
Technorati Inlinks – links coming into a site according to Technorati
Yahoo Inlinks – links coming into a site, not including links within that site, according to Yahoo Site Explorer
Google Hits – search hits according to Google web search
Google Blog Hits – search hits according to Google Blog Search
Google Blog Hits over the past Month – search hits over the past month according to Google Blog Search. This is given more weighting than other metrics to promote blogs with recent online activity.
IceRocket – recent posts that link to a site according to IceRocket
Here’s a look at our PR Friendly Index ranking:
What tools do you use to measure site influence – or does it matter?
Technorati Tags: PR Friendly Index,Blog Influence,Brendan Cooper,Barbara Rozgonyi,Wired PR Works
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20 thoughts on “Measuring Blog Influence | PR Friendly Index Ranking System”
Interesting post! I am just in the planning stages of launching a business. Haven’t come to the blogging stages yet. I have to tell you I am overwhelmed by all there is out there, but this looks like a great tool to let you know who’s reading you.
Interesting post! I am just in the planning stages of launching a business. Haven’t come to the blogging stages yet. I have to tell you I am overwhelmed by all there is out there, but this looks like a great tool to let you know who’s reading you.
Congratulations on the increase in ranking. Your blog IS influential and provides a great deal of valuable content for marketers and those who need to stay current with the latest trends in online PR. Thanks for building this resource!
Also, thanks for sharing the tools needed to measure blog influence!
Congratulations on the increase in ranking. Your blog IS influential and provides a great deal of valuable content for marketers and those who need to stay current with the latest trends in online PR. Thanks for building this resource!
Also, thanks for sharing the tools needed to measure blog influence!
Dana – appreciate your kind words/testimonial/review! Every blog need readers to keep improving. Looking forward to checking out the other blogs on the list to pick up some pointers on how to do that better.
Barbara Rozgonyi’s last blog post..Picture Perfect PR |Are You Camera-Ready?
Dana – appreciate your kind words/testimonial/review! Every blog need readers to keep improving. Looking forward to checking out the other blogs on the list to pick up some pointers on how to do that better.
Barbara Rozgonyi’s last blog post..Picture Perfect PR |Are You Camera-Ready?
Hi,
Can I just dispell two factoids that keep cropping up with my index?
1. It’s not necessarily the ‘top 100’. It started as the 100 PR blogs I had on my blogroll, ranked relative to each other. You could argue that it’s *closer* to the top 100 now because, each time I’ve issued it, people have asked me to include their blog and, if it ranks higher than other blogs in the index, it pushes them down and sometimes out. Whether any index could ever claim to have the top 100 of anything, particularly a home-grown index, particularly given the difficulty of categorisation, is highly debateable.
2. Don’t take this as influence. It’s popularity, and that doesn’t necessarily equate to influence. However, I would say that if one blog as a Technorati Authority of, say, 1000 and another just 100, then on the whole you could probably say the blog with 1000 people linking to it is more influential. But not always. A classic example is Richard Edelman’s 6am blog which only has an authority of 187, which isn’t that great in the grander scheme of things. But he’s very influential.
I really like it when people value the PR Friendly Index but I really really really love it when they make sure they know what it is – and is not! For more info, take a look at the FAQ at http://brendancooper.com/the-pr-friendly-index-faq/
Brendan’s last blog post..links for 2008-07-07
Hi,
Can I just dispell two factoids that keep cropping up with my index?
1. It’s not necessarily the ‘top 100’. It started as the 100 PR blogs I had on my blogroll, ranked relative to each other. You could argue that it’s *closer* to the top 100 now because, each time I’ve issued it, people have asked me to include their blog and, if it ranks higher than other blogs in the index, it pushes them down and sometimes out. Whether any index could ever claim to have the top 100 of anything, particularly a home-grown index, particularly given the difficulty of categorisation, is highly debateable.
2. Don’t take this as influence. It’s popularity, and that doesn’t necessarily equate to influence. However, I would say that if one blog as a Technorati Authority of, say, 1000 and another just 100, then on the whole you could probably say the blog with 1000 people linking to it is more influential. But not always. A classic example is Richard Edelman’s 6am blog which only has an authority of 187, which isn’t that great in the grander scheme of things. But he’s very influential.
I really like it when people value the PR Friendly Index but I really really really love it when they make sure they know what it is – and is not! For more info, take a look at the FAQ at http://brendancooper.com/the-pr-friendly-index-faq/
Brendan’s last blog post..links for 2008-07-07
Brendan – thanks for the clarification and for all the effort you put into reporting on the index.
Although claiming to accurately identify a top 100 list is debatable, I think there’s room to gather and present a home-grown, representative collection – especially if you have the stats to back you up like you do.
Would be interesting to explore the relationship between a blog’s popularity and influence in more depth.
Brendan – thanks for the clarification and for all the effort you put into reporting on the index.
Although claiming to accurately identify a top 100 list is debatable, I think there’s room to gather and present a home-grown, representative collection – especially if you have the stats to back you up like you do.
Would be interesting to explore the relationship between a blog’s popularity and influence in more depth.
You’re totally right, and in fact I did discuss this with Flemming Madsen of Onalytica once. He was going to produce a list of influential PR blogs according to his company’s methodology which we were then going to compare to the PR Friendly Index. But nothing ever came of it. Interesting that you raise this, perhaps I should chase Flemming again and see if we can do it this time…
Brendan’s last blog post..links for 2008-07-07
You’re totally right, and in fact I did discuss this with Flemming Madsen of Onalytica once. He was going to produce a list of influential PR blogs according to his company’s methodology which we were then going to compare to the PR Friendly Index. But nothing ever came of it. Interesting that you raise this, perhaps I should chase Flemming again and see if we can do it this time…
Brendan’s last blog post..links for 2008-07-07
Brendan-appreciate you coming back to add in that bit. Would you rather be popular or influential – or both?
On a side note, I’m continually amazed by the differences between on and offline influence/popularity.
In some circles, such as the local business groups, it’s who you are and who you know that gets the business, not how you rank online.
<em>Barbara Rozgonyi’s last blog post..<a href=’http://barbararozgonyi-wiredprworks.com/2008/07/07/twitter-profile-pr-conveying-subject-matter-expertise-in-four-lines/’ rel=”nofollow”>Twitter Profile PR | Conveying Subject Matter Expertise in Four Lines</a></em>
Brendan-appreciate you coming back to add in that bit. Would you rather be popular or influential – or both?
On a side note, I’m continually amazed by the differences between on and offline influence/popularity.
In some circles, such as the local business groups, it’s who you are and who you know that gets the business, not how you rank online.
<em>Barbara Rozgonyi’s last blog post..<a href=’http://barbararozgonyi-wiredprworks.com/2008/07/07/twitter-profile-pr-conveying-subject-matter-expertise-in-four-lines/’ rel=”nofollow”>Twitter Profile PR | Conveying Subject Matter Expertise in Four Lines</a></em>
Interesting question! I think I’d rather be influential. Any fool can be popular! 🙂
Brendan’s last blog post..links for 2008-07-08
Interesting question! I think I’d rather be influential. Any fool can be popular! 🙂
Brendan’s last blog post..links for 2008-07-08
So true! Studying how they got to be that way is the fun part – for me, anyway.
So true! Studying how they got to be that way is the fun part – for me, anyway.
Dana – appreciate your kind words/testimonial/review! Every blog needs readers to keep improving. Looking forward to checking out the other blogs on the list to pick up some pointers on how to do that better.
Barbara Rozgonyi’s last blog post..Picture Perfect PR |Are You Camera-Ready?
Dana – appreciate your kind words/testimonial/review! Every blog needs readers to keep improving. Looking forward to checking out the other blogs on the list to pick up some pointers on how to do that better.
Barbara Rozgonyi’s last blog post..Picture Perfect PR |Are You Camera-Ready?