Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert.
Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, Success Secrets of the Social Media Superstars. Published by Entrepreneur Press, the book includes about 20 social media authors and will be in bookstores this summer.
Mitch is the author of eight books, including Mastering Online Marketing and Guerrilla Marketing On The Internet. Featured as an expert on The Oprah Winfrey Show, Mitch has trained and certified over 350 coaches in his acclaimed Guerrilla Marketing Coach Certification Program.
Mitch and I met up in Chicago where he presented a program on how to boost your sales with online marketing, sponsored by Entrepreneur Magazine.
1. Use Keywords to Help People Find You.
Keywords are the search terms people use to find information online. The keywords people use to find you and your business might point to your profession, service, location, area of expertise or even the problems you solve. Optimize your LinkedIn profile with keywords in your headline, summary, expertise and your job title and descriptions.
2. Upload a Flattering Profile Photo that Matches Your Image
Worth at least 1,000 (maybe 100,000) words), a LinkedIn profile picture conveys your business image to the world. Are you casual, relaxed, authoritative, intellectual?
3. Write a Catchy Headline that Grabs Attention
Your headline describes who you are and what you do. This isn’t necessarily the title on your business card. Sort of a personal tagline, your headline stands out when people see your profile.
4. Summarize Your Talents into Sound Bites
The summary section is the place to make your personal brand statement. Given that attention is shrinking down into text-message and tweet-size sound bites, it’s important to be concise, informative and engaging. Use bullets to make your main points.
5. Cover Every Position for Maximum Exposure
Expand your connection potential by listing all relevant former companies and positions. Break up your current experience into categories like speaker, consultant and author to broaden your skill set. Then, people can recommend you for each individual position.
6. Route Traffic to Three Destinations
In addition to a place for your twitter ID, LinkedIn lets you list three websites. Consider including your company website, a link to your Facebook page and another to a landing page that collects database information. Use the URL or, better yet, a phrase that describes the site.
Preview Barbara Rozgonyi’s LinkedIn profile.
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