Assignment: Talk about how to do business on LinkedIn Challenge: in 10 minutes or less.
Result: How to Grow Business in 3D on LinkedIn: Digitally, Directly and Dynamically
Program: Social Media panel at Integrated Marketing Summit Chicago
Panelists: Aaron Goldman, Blagica Bottigliero, Brad Kleinman and Tony Bombacino of Restaurant.com
It was an honor and a pleasure to present with them all. Blagica took us behind the scenes at Edelman to talk about community. Brad shared what's new on Facebook, a presentation that could be updated every week. Tony talked about listening to customers and gave examples of how his company manages customer service requests. Aaron has a new book coming out - Everything I Know About Marketing I Learned from Google - and is someone to watch. Thanks to Aaron for organizing and moderating our panel and to Shawn Ellege for bringing Integrated Marketing Summit to Chicago.
Here's my presentation . . .
What do you do to grow your business digitally, directly and dynamically?