Depending on where you stand and look at “The Bean” in Chicago, you’ll see different reflections. [image credit: the social lens] The skyline is the same, but the sky and the people are different. Content works the same way. You produce it and it’s up to the reader or viewer to take it and reflect on how it looks to them. In June 2007, I wrote an article called “Recycling PR: 30 Ways to Repurpose/Reincarnate/Reuse Product Information, Marketing and Publicity Articles”
Today, we’ll fold social media into the mix. Find out how to reduce your writing workload with 40 ways to repurpose, reincarnate and reuse existing articles or information to save you time and build your brand.
Choose just a few of these ways to recycle your writing and you’ll expand your reach with minimal effort. And the next time you start to write a signature piece, pull out this list so you can write with the future in mind.
Article Marketing: 40 Ways to Repurpose with Purpose
Whether you publish a blog or an ezine – or even host a web site, writing about what you do is a requirement. And, the more you write, the more fresh content you create, which keeps the search engine’s love affair with your work going.
But, sometimes writing can be a chore. Coming up with a brilliant masterpiece every week is challenging even for the most talented writers.
Because you want your writing to be relevant and interesting, it makes sense to think about the article’s afterlife beyond the single blog post or the ezine article.
You may have a few signature articles right now that people request or read over and over again. If not, think about the most common questions you get, answer them and turn the dialogue into an article.
1. Vary the length from a short description to a white paper
2. Set up a Google AdWords campaign and give it away in exchange for email addresses
3. Send the ezine article to your list
4. Submit to article directories
5. Post to your blog
6. Add to your site in an articles section
7. Include testimonials from customers about how the article helped them
8. Mention the article in forums with a link to the location
9. Collect a series of articles for your book
10. Share the article with friends
11. Distribute the article at networking events and trade shows
12. Turn it into a white paper and offer it for free on your site
13. Tie the article into today’s news and send out a news release
14. Add a link to the article on your professional online profiles
15. Refresh the tone and update it annually, quarterly or even monthly
16. Slightly shift the focus to appeal to a different audience
17. Build an AdWords sub-site around on the article
18. Condense and send on a postcard
19. Add on to a trilogy or a series of articles as in serial novels
20. Search for similar topics and suggest your article to site hosts or bloggers
21. Offer to contribute the article to lifestyle publications
22. Record the article as an mp3
23. Produce a simple video with you reading the article for Google Video and YouTube
24. Add a link to the article in your email signature
25. Extend the article into a book
26. Ask others to comment on your article and include their quotes
27. Apply your findings and publish a case study
28. Submit to an industry trade publication
29. Follow up with a prospect
30. Use in an advertorial
31. Excerpt in LinkedIn updates
32. Reference in LinkedIn profile
33. Quote in LinkedIn answers
34. Use as a platform for discussion in LinkedIn groups
35. Include as reference for new connections
36. Pull out key points and post each one as a twitter update
37. Share the link and the summary with friends on Facebook
38. Target newsletter and blog editors to republish
39. Create a “best of” list and include your article
40. What would you add?
English 
14 thoughts on “Marketing Articles: 40 ways to Repurpose with Purpose”
Nice information I going to put this on practice and is nice the way like you write I like it.
Nice information I going to put this on practice and is nice the way like you write I like it.
Luis – writing in a list format is easy to do and even easier to read. 🙂
This is a great article.
The best thing I ever did with my articles is to combine them into a book. I called it, “The Small Business Marketing Bible.” I’ve sold tens of thousands of copies of that book over the internet and to this day I still sell several copies a day at $67-$89 a copy.
David Frey
Great tip, David! Several copies a day at $67-$89? Have to check it out. From the title, this book sounds like a must have.
This is a great article.
The best thing I ever did with my articles is to combine them into a book. I called it, “The Small Business Marketing Bible.” I’ve sold tens of thousands of copies of that book over the internet and to this day I still sell several copies a day at $67-$89 a copy.
David Frey
Great tip, David! Several copies a day at $67-$89? Have to check it out. From the title, this book sounds like a must have.
Barbara: I love your ideas. It’s also very reassuring to know that we are already recycling and refreshing content. For example, we created a new article on resume tips for the 21st century job seeker. It’s posted on the LH&A website and ezine. I’ve also included the points in presentations and on SlideShare. NIce to know we’re on the “same page”!
Next step, more recordings. These are quick and easy to record and listen to.
Thanks for sharing what works for you, Lynn! Reusing the resume points is a smart way to reinforce the concept and purpose. Formatting recordings into mp3s for downloads encourages people to put them on their iPod. Good ideas!
Barbara: I love your ideas. It’s also very reassuring to know that we are already recycling and refreshing content. For example, we created a new article on resume tips for the 21st century job seeker. It’s posted on the LH&A website and ezine. I’ve also included the points in presentations and on SlideShare. NIce to know we’re on the “same page”!
Next step, more recordings. These are quick and easy to record and listen to.
Thanks for sharing what works for you, Lynn! Reusing the resume points is a smart way to reinforce the concept and purpose. Formatting recordings into mp3s for downloads encourages people to put them on their iPod. Good ideas!
I really like the thought of putting your articles on an Mp3 never really thought of that. As far as submitting articles to article directories there are lots of services that will submit them manually to hundreds of directories, the only problem is that it can be quite expensive 🙁
.-= dave@home improvements´s last blog ..How To Get Rid Of Garden Pests =-.
I really like the thought of putting your articles on an Mp3 never really thought of that. As far as submitting articles to article directories there are lots of services that will submit them manually to hundreds of directories, the only problem is that it can be quite expensive 🙁
.-= dave@home improvements´s last blog ..How To Get Rid Of Garden Pests =-.