Affiliate Marketing, Social Media and Red, Red . . .

Red, red wine you make me feel so fine
You keep me rocking all of the time

Don’t know if that’s his theme song, but that’s the background music in Gary Vaynerchuk’s, Affiliate Summit West conference keynote. I watched it live, took notes and pulled out the highlights. Host of Wine Library TV: Gary Vaynerchuk’s daily wine video blog, Gary talks about personal branding, DNA for you and your community.

Highlights from Gary Vanyerchuk’s 2009 Affiliate Summit West Keynote

Social media doesn’t mean business.

Social media IS a way to communication – just like the fax machine or a pencil.

Everybody uses these differently.

Ideal monetizing mix: 1 hour creation to 8 hours interacting 

If you blog or video blog, way too many people are spending to much time on their content.

Content is king, but marketing is queen and the queen runs the household.

Way too many people that focus on putting out great s__. It comes down to the content you’re pumping out and the authenticity. Don’t start over – don’t take second takes. Just produce.

Gary spends 45 minutes to an hour a day max on content and the rest of the time is spent on monetizing with 8-9 hours per day of pure interaction.

Passion + Legacy = Your Brand

A lot of people that do things that don’t look good on their legacy. They do things that they are not proud of, but it gets them clicks and referrals. You got to ask yourself where you’re going.

Do you want to juggle 900 different sites or you do want to create a brand you can sink your teeth into and monetize?

When you build a business around a passion, that’s when you can knock it out of the park. Sink your teeth into what you really want to do. Guess what? We only get to play this game one time – that’s it.

If your business is built on Google, you’re broken. Build Brand Equity Based on Customer Care

When you build brand equity, you can almost never lose it. What happens when Google’s not the player anymore? If you think Twitter is going to be the main place, you’re wrong. Platforms are going to change, it’s how you care about your customers. It’s about how you care about how to take care of your customers. You need to build a business that cares. HARO [Help a Reporter Out, created by Peter Shankman] changed the game.

What happens when you substitute twitter for red, red wine?

Just for fun, here’s what happens when you replace red, red wine with twitter in Bob Marley’s lyrics . . . .

Twitter you make me feel so fine
You keep me rocking all of the time
Twitter you make me feel so grand
I feel a million dollars when your just in my hand
Twitter you make me feel so sad
Any time I see you go it make me feel bad
Twitter you make me feel so fine
Monkey pack him rizla pon the sweet dep line
Twitter you give me whole heap of zing
Whole heap of zing mek me do me own thing
Twitter you really know how to love
Your kind of loving like a blessing from above
Twitter I love you right from the start
Right from the start with all of my heart
Twitter in a 80’s style
Twitter in a modern beat style, yeah
Give me little time, help me clear up me mind
Give me little time, help me clear up me mind
Give me twitter because it make me feel fine
Make me feel fine all of the time
Twitter you make me feel so fine
Monkey pack him rizla on the sweet dep line
The line broke, the monkey get choke
Burn bad ganja pon him little rowing boat
Twitter I’m gonna hold on to you
Hold on to you cause I know you love true
Twitter I’m gonna love you till I die
Love you till I die and that’s no lie
Twitter can’t get you out my mind
Where ever you maybe I’ll surely find
I’ll surely find, make no fuss just stick with us.
Give me little time, help me clear up me mind
Give me little time, help me clear up me mind
Give me twitter because it make me feel fine
Mek me feel fine all of the time
Twitter you make me feel so fine
Monkey pack him rizla on the sweet dep line
The line broke, the monkey get choke
Burn bad ganja pon him little rowing boat
Twitter you really know how fi love
Your kind of loving like a blessing from above
Twitter I love you right from the start
Right from the start with all of my heart
Twitter you give me whole heap of zing
Whole heap of zing mek me do me own thing
Twitter in a 80’s style
Twitter in a modern beat style, yeah.

Yeah . . .