I’m getting ready to redesign this blog and I’m asking for your help. After writing over 550 blog posts, it’s safe to say I like what I’m doing.
But, do my readers? How can I make visiting this blog a better experience for them?
Now that I’m ready to upgrade, I made this list of priorities. What’s missing? What changes would you like to see?
Blog Redesign Priorities
- Always on –find a host that can handle traffic
- Easy to remember – www.wiredprworks.com is redirected to the actual URL, http://barbararozgonyi-wiredprworks.com, a temporary [at the time-September 2007] URL. How will changing to the new URL affect my traffic and rankings? Is there a way to roll over my posts, should I start fresh? What’s the best way to move to a new URL?
- Is www.wiredprworks.com the best choice?
- Get a logo, a header and a headshot. Although I have a logo for my company, I don’t have one for the blog/publication.
- Establish an editorial calendar with guest interviews and monthly themes.
- Lower the bounce rate – do people think the site’s too plain or are they not finding what they’re looking for?
- Add places for product and service promotions so that readers can expand their knowledge.
- Clarify the calls to action in the post footer and in the sidebar, maybe add a popover?
- Upgrade to the latest version of WordPress.
- Show readers where to connect: twitter, Facebook, LinkedIn, etc.
- Display most popular posts, recent posts and comments.
- Be memorable and welcoming – have a type of home page now, but is it working?
- Design based on usability – look at flow, pages and patterns.
- Make RSS feed more prominent.
- Reflect branding.
- Optimize search capabilities.
- Rank higher on Google.
- Invite first time readers to subscribe or add a header in each post with an invitation.
- Decide if the company site should be integrated with the blog.
- Partner with a designer who understands SEO, blogging, WordPress, affiliate marketing and ecommerce.
That’s what I came up with, now let’s check in with the expert.
Here, Problogger Darren Rowse talks blog redesign and why first impressions matter – check out the way he changes his look in the beginning of the video.
How would you upgrade or enhance Wired PR Works?