For our call today, we’re taking you behind the scenes. This is the same information my co-host, Jenny Hamby, The Seminar Marketing Pro, gets. Because this is a casual call, I’m asking Jenny to walk us through the PR P-R-I-M-E-R and then open the call for questions and answers.
Tagged as a communications pioneer exploring new frontiers, Barbara Rozgonyi works with people who want to become subject matter experts and companies that want to own their niche. Barbara blogs at Wired PR Works.
Jenny Hamby is a Certified Guerrilla Marketer and copywriter who helps speakers, consultants, training companies and information publishers share their expertise via seminars and information products.
Since 1995, she has marketed a variety of seminars, books, videos and audiotapes on such diverse topics as financial services, inventory management, negotiations, Neurolinguistic Programming (NLP), trade show marketing, elder and disability law, behavior-based safety, Enterprise Resource Management, and Internet marketing. Jenny helps her clients plan and execute multi-channel marketing campaigns that have netted response rates as high as 84 percent … on budgets as small as $125.
Jenny is the author of “How to Successfully Market Seminars and Workshops,” a home-study guide that shows professionals how to develop marketing plans and promotional materials to fill seminar seats. For 31 of her top seminar promotion tips, visit www.FreeSeminarTips.com.
Background behind this call – where did you get the idea?
– Thanks to Liz and her readers
– Another way to get questions for my blog!