For those of you who missed the PR P-R-I-M-E-R call this morning, here's a replay. Listen as Jenny Hamby, The Seminar Marketing Pro, interviews me about how to use the power of publicity to promote your blog and your business.
- why you must think like a publisher
- how to report on events
- when to inform your audience in relevant ways
- what to do to media-tize your message
- where to go to learn from your experience
- why repetition is critical to your success
In the Q&A section, you'll hear me answering Dr. Pauline Wallin's questions on how to market to mental health professionals - and how to cultivate a fan club for a band and your business!
What's your biggest PR challenge?