Making the Grade in Social Media Marketing | Simple Score Sheet

Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed?

In preparing for a presentation, I came up with ways to rank five social media marketing and PR essential elements.

Plan

Platforms

Keywords

Images

Stories

Social Media Marketing Scoring Guide

Each counts for 20 points. Rate yourself based on these measurements.

  5 points 10 points 15 points 20 points
Plan sketch tested working it updating based on results
Keywords have an idea researched and targeted tested with Google AdWords you own your keywords
Platforms on several sites focusing on where community is engaging in community have your own community
Stories tell your own tell success stories community tells value stories shared sessions with community
Images profile picture collection frequent updates community shares images

A= 90-100 B=89-80 C=79-70

How did you score? What do you need to work on? What would you add?

 

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