Making the Grade in Social Media Marketing | Simple Score Sheet

Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed?

In preparing for a presentation, I came up with ways to rank five social media marketing and PR essential elements.






Social Media Marketing Scoring Guide

Each counts for 20 points. Rate yourself based on these measurements.

 5 points10 points15 points20 points
Plansketchtestedworking itupdating based on results
Keywordshave an idearesearched and targetedtested with Google AdWordsyou own your keywords
Platformson several sitesfocusing on where community isengaging in communityhave your own community
Storiestell your owntell success storiescommunity tells value storiesshared sessions with community
Imagesprofile picturecollectionfrequent updatescommunity shares images

A= 90-100 B=89-80 C=79-70

How did you score? What do you need to work on? What would you add?


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