Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed?
In preparing for a presentation, I came up with ways to rank five social media marketing and PR essential elements.
Social Media Marketing Scoring Guide
Each counts for 20 points. Rate yourself based on these measurements.
|5 points||10 points||15 points||20 points|
|Plan||sketch||tested||working it||updating based on results|
|Keywords||have an idea||researched and targeted||tested with Google AdWords||you own your keywords|
|Platforms||on several sites||focusing on where community is||engaging in community||have your own community|
|Stories||tell your own||tell success stories||community tells value stories||shared sessions with community|
|Images||profile picture||collection||frequent updates||community shares images|
A= 90-100 B=89-80 C=79-70
How did you score? What do you need to work on? What would you add?