A reader writes . . . “Love your blog, your approach and resources! Do you have a post that addresses a comparison of the PR services? We’re looking at PRWeb vs. PR Newswire and which might be the best for developing an ongoing relationship. We’re launching a new e-commerce site in a couple months.” When…
One of my clients asks me to do lots of research, but some of it is simple: I look into our creative archives and that’s where I find most of it. Sometimes, I have to go a bit further, but not far. That’s where I found myself today. Searching for something that wasn’t there. My…
One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love letters. With the writing prompt: “Why I Love My Library” and red heart-shaped notes, patrons of all ages penned their own love story. Then, they were free to post their note anywhere. Walking into a library…
On January 23, 2007, I wrote about where to download David Meerman Scott’s 2007 PR Playbook. In May, I found out David mentioned this blog, now at a new URL, in his book, “The New Rules of Marketing & PR.” I love this book. When I was called in at the last minute to teach…
Look to fashion – make that Fashion Week – to preview what will be trendy. Here’s a trend I’d like to see take off: issuing bloggers press passes to events beyond the techno-conferences, something Fashion Week’s been doing since 2006. After all, a blog is a publication. A blogger is an editor who writes for…
At this time in 2007, it’s safe to say most of us had no friends on Facebook. Now we do. But for how long? What place in the crowded social networking space will emerge as the top contender in 2008? How many profiles, posts, uploads, updates, MySpace friend requests, LinkedIn invitations to connect can most…
As a marketing/PR __________ [keep reading to find out why that’s blank], I often feel like one of my friends who once told me about her place in her profession, “Don’t take this the wrong way, but it’s hard for me to go to meetings where I can actually learn something. At the point I’m…
Hat tips to Gavin for letting me know about My ooVoo Day and to Abraham Harrison for the details.What would it be like to talk to your favorite blogger in person? Thanks to ooVoo, you don’t have to travel to a blog or social media conference to find out.In a brilliant promotion [check out this…
3-11-08 Update Workshop rescheduled. Stay tuned! Contact Barbara to set up your web PR publishing platform. When Ray Silverstein [that’s me with Ray in the photo] contacted me to talk about doing a Blogging for Business workshop in Chicago, the power went out and our phones were dead – talk about an electrifying conversation! We…
Found these lovely Chinese New Year graphics from Yangliuqing, made sometime between 1573 and 1620. Born in the year of the rat? Do these year of the rat characteristics from infoplease.com fit your personality? Leaders, pioneers, and conquerors who are charming, passionate, charismatic, practical and hardworking. Technorati Tags: Chinese New Year
You don’t have to choose between blogging and updating your website. You can do both. If you don’t yet have a blog, get one – now. Waiting another year or two to jump in will put you way, way, way behind your competition. The race for SEO keyword market share is on and there’s one…
Problogger is hosting a contest to win a copy of Web Design for ROI. To enter, you need to leave a comment about a blog theme you love [Darren‘s word] and use the keyword web design. This post is a good place to see what other people find attractive. I found NorthXEast, a 2007 Best…
Problem: you have no iPod or a limited CD collection – you write better when you listen to music – you have a HUGE deadline – tomorrow and you need creative inspiration NOW Solution: set up your own creative inspiration soundtrack when you register for free and dial your mood into Musicovery at www.musicovery.com How…
If you have a self-hosted WordPress blog [affiliate link], you know how easy it is to change themes. Download, save, upload, extract and click. And, if you’ve checked in here lately, you know I’ve been doing lots of that. Changing looks runs in my family. If we have an outfit for everything, why shouldn’t our…
Finding myself stuck here rather than on the road over the weekend due to an overly productive snowstorm, I hit the gym in search of double workout: cardio/social. On the elliptical, a neighbor and I started talking about the job market. As we racked up miles, our conversation soon wandered off to a topic I’d…
We fueled this year’s teen review panel on Doritos, Cheetos, chocolate and all you can drink A&W root beer. Comments as follows on selected ads – topic picks in italics: Dell as the computers crashed – I can’t remember life without a computer. I mean, wasn’t there one in the house when I was born?…
It’s easy to tell when there’s a push to propel a book to a number one spot on Amazon and Barnes and Noble. Your email in box floods with free offers from any marketer who’s participating. To spike high rise sales, the formula calls for participation from dozens of marketers who agree to promote the…
Problem: You want to know how a site scores in terms of traffic AND you want to know who owns what share of keywords Solution: compete.com compares site traffic and reports on top performing keywords See what the competition is up to at compete.com. Comparing performance of up to five sites at once, compete.com says…
Marquis inscription: Now Showing Double Feature Blog Ads + Sponsorships Free Refills with Large Sizes Rated PG: Profit Generator While that title would never fit on a marquis – or a blog post headline – it sums up what I’m thinking about both from a blogger and an advertiser’s perspective. Before I get too carried…
When we moved from Chicago to Oak Park, it didn’t take me long to discover The Newcomers Club. With no friends but neighbors, I eagerly eased into a new community of moms that met for lunch, took the kids on the road and dressed up for nights out on the town with our husbands. Overjoyed…
Listen to an interview with a gamer . . . I asked for it . . .Yesterday I did a live question and answer session for public relations students. On the call I asked for questions that I could answer on my blog. Here’s one of them that came in today: Psychologist’s Book Slammed on…
Check out the latest Cool Tool from Wired PR Works . . . Problem: You want an all-in-one Google-Wikipedia-keyword-background research tool. Solution: Enter your topic or terms in Make My Report and get the top 30 related results along with a word association relevancy list. Technorati Tags: Cool Tools,Writing,Research,Blog Marketing,Public Relations,Virtual Branding,Barbara Rozgonyi How I…
Groupies, limos, spotlights, fan clubs, backstage passes, original songs, managers, agents, a band . . . being a rock star sounds oh so glamorous. Technorati Tags: Speaking,Marketing,Branding,Public Relations,YouTube,Videos,Barbara Rozgonyi Wait – did I mention speakers? Not the kind you listen to, but the professional speaker maybe you, like me, want to be. One of…
Want to be famous – just like your favorite celebrity? Read this article by Barbara Rozgonyi, founder of CoryWest Media, LLC to find out how you can share their spotlight. Technorati Tags: Celebrity PR,Barbara Rozgonyi,Public Relations,Publicity,Credibility First published on April 12, 2007 as a post with only the first three tips, here’s the complete rendition…
What to Ask Before You Dress to Run Your PR Race It’s a challenge all media/public relations consultants often face: impatient clients who want major media results NOW. If you’re one of them – an impatient client or a pressured PR pro – try asking these questions I often ask prospects . . . Why…
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