Look to fashion - make that Fashion Week - to preview what will be trendy.
Here's a trend I'd like to see take off: issuing bloggers press passes to events beyond the techno-conferences, something Fashion Week's been doing since 2006. After all, a blog is a publication. A blogger is an editor who writes for readers. We belong on the press list and in the lounge.
How do readers and social networking sites fit into covering events?
Taking the content publication to self-proclaimed, independent fashion editors, last week Fashion Week formed a social networking media partnership with IQONS. Thanks to one of my favorite PR blog and podcast update services for the tip.
"For IQONS Magazine Issue Zero, members were challenged to submit contributions within a strict 10-day timeframe. After an overwhelming response, the submission period ended after only four days. Pushing the unique fusion of web and print communication even further, all content in the issue was pulled together in only three weeks to ensure a feeling similar to the rapid pace of the web."
PR Takeaways for . . .
Search out events that would interest your readers
Apply for press credentials
Talk to the event planners about what you plan to cover
Let your readers know
Live blog-if you can
Ask for a link on the event site or in their newsroom
Build your reputation an an authority source and your readership will grow
Marketing=Public Relations Agencies
Connect with bloggers who can write about your event - before, during and after
Give them free wi-fi at the event
Don't ask to review the content
Make sure they get the interviews they want
Offer video and audio in your press lounge with a technical resource to edit and upload content onsite
Promote bloggers and other journalists who will be covering the event - I don't see this very often, but it could be huge
Have an open press conference with Q&A for all if time is short, thank bloggers/media on your site and theirs
Look for new ways to form social networking media partnerships with online communities and engage a strategy partner to help you make the most of the partnership
Expect members of the network to tell your story in ways you could never dream of
Be open to positive feedback and constructive commentary
Moderate and respond to all comments for the best dialogue
Set up your own blog or social networking site
"MICA stands for Multicultural and International Consortium of (Deaf and Hard of Hearing) Artists
MICA RUNWAY is the leading arts and entertainment high-grade venture in New York City exclusively dedicated to showcasing works by emerging filmmakers, up- and-coming fashion designers, striving talents, literary and visual artists who are disabled, deaf, hard of hearing or deaf-blind. MICA RUNWAY strives to provide access to the film, fashion, art and visual art worlds for disabled individuals who may be intimidated, oppressed or ignored by the gatekeepers of the elite art, fashion and entertainment industries."
How can you reach out to and include groups like this?
What 2008 trends do you spot on the PR-social media-marketing-communications runway?