On January 23, 2007, I wrote about where to download David Meerman Scott's 2007 PR Playbook. In May, I found out David mentioned this blog, now at a new URL, in his book, "The New Rules of Marketing & PR."
I love this book.
When I was called in at the last minute to teach a college class on marketing execution for non-profits, I tossed out the 593 page heavy-duty [and dated] marketing manual and replaced it with David's take on the future of marketing and PR. One of my students, who had just completed a college PR course said, "Why didn't they teach me any of this in my classes?"
Now David's released another book that goes on our required reading list. This one, "The New Rules of Viral Marketing: How Word of Mouse Spreads Your Ideas for Free," is only available as a free ebook download. Going beyond concepts into practical lessons, David cites success stories you can follow to come up with viral marketing campaigns of your own.
Do you plan to use viral marketing in 2008 - how?