SOBCon08 Notes David Bullock: Business Development Action Plan
Speaker David Bullock: www.davidbullock.com on START Selling: Business Development Action Plan About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. I will…
SOBCon08 Notes Wendy Piersall | When Your Business Takes Off
Presenter Wendy Piersall: www.sparkplugging.com on When Your Business Takes Off: Strategies for Managing Business Growth About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify…
SOBCon08 Notes | Liz Strauss How to Be Irresistible
Speaker: Liz Strauss of Successful Blog on how to write a compelling offer "ME" Liz Strauss worked over 20 years in print, software and online publishing. As vice president and publisher, Liz developed products and strategic plans with publishers in Europe, Australia, the U.K. and Ireland Online, Liz is known as a community builder. Her…
SOBCon08 Notes Chris Garrett: More Bang from Your Blog
Speaker: Chris Garrett www.chrisg.com Chris recently co-authored “ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income” with Darren Rowse of ProBlogger.net. All SOBCon08 attendees got a copy. Thanks to Chris, you can follow the SOBCon08 twitter crowd on crowdstatus.com. About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08:…
SOBCon08 Notes | Chris Brogan: New Media Communities
Chris Brogan – www.chrisbrogan.com – talked about new media communities. About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. I will share…
SOBCon08 Notes Lorelle VanFossen | Defining Your Business
Lorelle Van Fossen of Lorelle on WordPress talked about defining your business. Purpose: to define and clarify your business in ten words or less About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you….
SOBCon08 Notes Brian Clark: The Triple A Model for Social Media Success
Presenter: Brian Clark, Copyblogger and http://www.lateracation coming summer 2008 About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. I will share notes…
SOBCon08 Notes Anita Bruzzese: Managing Your Online Reputation
About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. Starting today, I will share notes from each session along with how I’m…
How to Become a Subject Matter Expert on LinkedIn
In 2007, I wrote a post about the top 10 ways to quickly become a subject matter expert using LinkedIn. I entered a contest and I won a free trip to BlogWorld! Written in 2007, this is one of my most popular posts by far, [thanks for the inspiration and for sponsoring the contest, Scott…
A Dozen Ways to Partner on Press Releases & Get Bunches of Publicity
Take a look at this picture I snapped in the Morton Arboretum’s Daffodil Glade last Friday. You can see there is beauty in one flower, but there is pure power in bunches. That’s also true with news releases: write one about you and you get all the attention, or you can gather up a few…
How [and why-SEO] to write an optimized press release
In thinking about how we write and distribute optimized press releases – every time – for our clients, I decided to share the same strategies with you. What Makes Writing Online Press Releases Different One of the big differences between releasing a news story online and sending a press release to your local paper is:…
Event PR | SOBCon Lists 2008 Attendees
Liz Strauss is hosting a big event this weekend in Chicago called SOBCon – Biz School for Bloggers. For a few weeks now, the attendees have been talking to each other on twitter, updating statuses on the event wiki, checking out the event’s Facebook site and commenting back and forth on each other’s blogs. So,…
Sharing Stories: Book Group Suggestions
Let’s just say it’s hard, if not impossible, to get into my book group. When we moved to town, it took me three years to get an invitation. It’s not that I didn’t try. I did. There were no openings. But, I did have one qualification in my favor: I live within the four block…
Good or Bad PR | How Do You Play The Part?
For Caroline*, a young lady I know, getting cast in her first role in a major production was exhilarating. [*names changed, all stories true] How exciting it would be to be act with of a professional cast of characters! Never mind that Caroline’s role called for her to be a courtesan in a house…
Marketing Funding Challenge: How Much Can You "Find" in Two Hours?
Here’s how this blog works best: I write the posts. You read the posts and contribute to the conversation. We test the posts. We report results. Today, I’ll go first. A few days ago I wrote about how to find marketing funding. Thanks to Chris Brown for picking it up and writing a great piece…
The System Seminar 2008|****Recommendation|Internet Marketing Gets Real
It’s seminar season. Isn’t it always? You’re being invited to all kinds of places to learn from experts about how to make “it.” What seminars are your going to in 2008? There was a time – two years ago – when I was so swayed by the promises and offers I couldn’t wait to get…
Pre-Event PR: SOBCon Spotlights Attendees
SOBCon08, the biz school for bloggers brought to you by Liz Strauss, is two weeks from today. Thanks to the SOBCon blog, we’re all getting to know each other ahead of time. I love this idea. Easton Ellsworth of Visionary Blogging, is introducing attendees before we get there! Today, my name came up along with…
How to Find Marketing Funding
Did you know you have money that’s hidden somewhere and could be working for you? That’s the kind of headline that either pulls you in or turns you off. But, it’s true. You do have more money than you think you do. I know that for a fact. Every year when I meet with our…
To Blog or Not to Blog for PR? 3 Answers on Each
Do I need to have a blog? What would a blog do for my business? How do you find time to blog? I get these questions – a lot – from my writer friends who don’t blog. Answering the questions takes most of half an hour, sometimes longer. Before I take off on my usual…
Poets and PR | Reader Report | National Poetry Month
One of the biggest benefits to blogging for me is seeing how others use the information they find here. Did you know poets and artists write press releases? Thanks to Adan, a reader who shared his National Poetry Month press release and a report on how his online PR campaign is going. Looking for more…
Event: SOBCon08 |Meet up with Marketing Masterminds in Chicago
How do you know when it’s time to stay where you are, forge ahead or turn around? I turned around two times while hiking this week in New Mexico. The prospect of slipping on loose rocks and tumbling down steep inclines made my mind convince me that going up wasn’t worth the risk of falling…
Time to Change the Sign | When it’s Essential to Update
There’s a sign I always look forward to seeing simply because it’s always, always, always outdated. It’s kind of a game to guess how many months will have gone by since the event happened. We get our answer as soon as we alert the stale signage. Driving through this suburb, you’d think that time really does stand still. Thousands…
Today is Good People Day – You’re One of ‘Em!
Yesterday, Gary Vaynerchuk decided that today is Good People Day. If you don’t know Gary, and I didn’t until a few weeks ago, you’ll soon his name somewhere – make that everywhere. According to his blog: Gary Vaynerchuk has captured national attention as a businessman and Internet celebrity. Gary’s fame can be attributed to his…
Relationship PR : 21 emails to get to 1 phone call
“If you’re not in sales, you should be. Your persistence is impressive.” one of my many messages to someone I met at a networking event. It took a collective 21 emails to schedule a phone conversation. How easily do you give up on networking follow up? If you’re like me, you send out a “great…
English