What does it take to write copy that works? For me, it’s knowing who I’m talking to, why my message is important to them, and where they will read/see the information. How about you? The need to write copy on purpose effectively hit home – with a resounding thud – when I took on an…
Looking for a quick-start guide to free seminar publicity? Then you’re in the right place! As seminar marketers and PR pros, Jenny Hamby and I want to share our success secrets. We want YOU to be successful! That’s why Jenny interviewed me, we transcribed our interview and turned it into an ebook you can purchase…
What’s it like for an outsider to peer into our window? Last week when I visited the Art Institute of Chicago’s Edward Hopper exhibit, I was captivated by Hopper’s artistic interpretation of daily life from an outsider’s perspective. When I read Liz Strauss’ post about 10 ways to make your blog compelling, I kept thinking…
Monday means Marketing Sherpa. Today’s Marketing Sherpa PR Interview features Peter Shankman and his new site/service called “If I Can Help a Reporter Out, I Will.” The founder of The Geek Factory Inc., Peter also wrote the book, “Can we do that? Outrageous PR Stunts That Work and Why Your Company Needs Them.” Matchmaking PR…
Every month or so, I meet with a group of people all interested in one thing: growing their business on the Internet. Well, make that two things: the other, as important, is balancing life so it’s enjoyable, livable and rewarding. An informal, loosely-structure network, the group meets for a few hours on a weekend morning….
Let’s get studious. . . stats and results you might enjoy. PR Research Drives Business – How About Yours? IPR, the Institute for Public Relations, reports on ways public relations research drives business results. Download IPR’s report and learn how you can use PR measurement systems in six case studies. From the Institute of Public…
On our PR Parade podcast yesterday, Jenny Hamby reminded me that we first met at a sold-out Writing for the Web conference I put on for the Independent Writers of Chicago about five years ago. It’s been way too long since I produced a major event and if I had to do it today,…
For those of you who missed the PR P-R-I-M-E-R call this morning, here’s a replay. Listen as Jenny Hamby, The Seminar Marketing Pro, interviews me about how to use the power of publicity to promote your blog and your business. You’ll learn: – why you must think like a publisher – how to report on events…
For our call today, we’re taking you behind the scenes. This is the same information my co-host, Jenny Hamby, The Seminar Marketing Pro, gets. Because this is a casual call, I’m asking Jenny to walk us through the PR P-R-I-M-E-R and then open the call for questions and answers. Introductions Tagged as a communications pioneer…
If there’s one thing every speaker and author could use it’s more publicity. “I See Your Name Everywhere,” the title of PR/PR founder Pam Lontos’ new book, was also the topic of her presentation to NSA-IL today. Pam covered what you need to know to get more publicity, media attention and bookings! My top takeaways:…
With a name like Rozgonyi, you probably won’t believe I’m Irish, but I am: make that 25% Irish. To celebrate my heritage and to thank Liz Strauss for my guest post, I’m giving away PR advice – for free – this Monday, St. Patrick’s day at 10:00 a.m. CST. No RSVP, corned beef, leprechauns, FECKiN,…
Want to write for someone else’s blog? Being a guest blogger is a novel way to expand your reach and stretch your talent. When Liz Strauss asked me to write a guest post for her I said, “I’m astounded.” Liz is a magnetic writer whose words seem to surround you on and off screen, moving…
A reader wants to know more about a service called WebWire. Here’s Adan’s comment he wrote on a post that covered news about online news distribution services: barbara, hi, i’m very new to this, and this trying to choose which online pr to go with for our first (and hopefully continuing) campaign, and was wondering…
What does this offline direct marketing technique have to do with online marketing and blogging? Let’s find out. Mailing is only one way to use a postcard. At Internet marketing conferences, I always take something to hand out. Last time it was a full-page social networking bio, but most of the time it’s a simple…
Welcome! You flew in from twitter, right? I first put this guide together in March 2008, a few weeks after getting serious about setting up a twitter profile. Back then, there weren’t that many people on twitter, but today twitter’s becoming a must-participate communications tool for businesses, non-profits, entrepreneurs and well, almost anybody. In August…
Not week 42, 256, 79.5 or 1, but week 123. I like the order in that. Last week, Liz Strauss gave me the right to call myself a Successful Blog SOB. What IS an SOB?! Congratulations go out to my fellow week 123 inductees: carlocab The Hot Iron Mousewords Queen of Spain Remarkable Blogger I’m…
Late yesterday, I got a frantic call to proof two brochures. With a team of proofreaders on stand-by, all I had to was forward a file. That’s not what happened. . . . Because I started asking questions like what: Do you want us to look for – proof-reading, style or marketing content? Action do…
03.10.08 Update When Liz Strauss asked me to write a guest post, I did. Being so grateful for the opportunity, I decided that to offer her readers value-added off the blog. So, I’m hosting a Lucky PR Teleseminar on St. Patrick’s Day. Have a question you’ve always wanted to ask? Here’s your chance! Email your question…
Writing an upcoming guest post got me wondering, what does “PR” stand for? We’re talking initials, not industry. A few thoughts . . . PR = personal record free download book by Joseph Conrad PR = personal record, a runner’s best time for a given distance PR = page rank PR= press release PR = public relations …
I can count on it. An invitation to at least two parties arrives in my email box every Thursday around 5:00. They come from a girl I used to know. Every week she invites me, and her fans, to party with her. I wonder if her mother gets these emails. All I know is I’m…
Thanks to Liz Strauss for forwarding me an invitation to Jeff Pulver’s social networking breakfast in Chicago this morning. The inventor of the personal networking tool kit, Jeff is also the author of The Pulver Report. I got my first issue a few minutes ago. Packed with information about technology and social media, this is…
If you are thinking of blogging, here are ten ways blogging helps you grow business online . . . .1. Differentiates you/your company as innovative and influential 2. Saves money on website design-maintenance: low or no-cost 3. Simplifies content creation, no HTML or Web design software 4. Makes updates instantaneous – eliminates sluggish turnarounds 5….
Getting two free tickets sealed the deal – and our trip to the 2008 Chicago Auto Show. Here’s a quick recap of my public relations takeaways – and a look at my 2008 Chicago Auto Show Slide Show. Best of . . . BMW gets the nod – again – for the best lounge. To…
Set to be released in a few weeks, a new book about online marketing heroes follows a simple, yet highly-successful format: gather a group of experts, talk to them and publish a book. To get an inside look, download Steve Rubel’s Online Marketing Heroes chapter. Allowing Steve to promote the book on his blog, Micro…
One way to make a name for yourself is to rank your peers. Kudos to Brendan Cooper for his evolution of the PR Friendly Index. This month, Wired PR Works comes in at 61/100. To see how the top 100 PR sites stack up in terms of Brendan’s new scoring system, check out the…
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