Want to write for someone else’s blog? Being a guest blogger is a novel way to expand your reach and stretch your talent. When Liz Strauss asked me to write a guest post for her I said, “I’m astounded.” Liz is a magnetic writer whose words seem to surround you on and off screen, moving…
A reader wants to know more about a service called WebWire. Here’s Adan’s comment he wrote on a post that covered news about online news distribution services: barbara, hi, i’m very new to this, and this trying to choose which online pr to go with for our first (and hopefully continuing) campaign, and was wondering…
What does this offline direct marketing technique have to do with online marketing and blogging? Let’s find out. Mailing is only one way to use a postcard. At Internet marketing conferences, I always take something to hand out. Last time it was a full-page social networking bio, but most of the time it’s a simple…
Welcome! You flew in from twitter, right? I first put this guide together in March 2008, a few weeks after getting serious about setting up a twitter profile. Back then, there weren’t that many people on twitter, but today twitter’s becoming a must-participate communications tool for businesses, non-profits, entrepreneurs and well, almost anybody. In August…
Not week 42, 256, 79.5 or 1, but week 123. I like the order in that. Last week, Liz Strauss gave me the right to call myself a Successful Blog SOB. What IS an SOB?! Congratulations go out to my fellow week 123 inductees: carlocab The Hot Iron Mousewords Queen of Spain Remarkable Blogger I’m…
Late yesterday, I got a frantic call to proof two brochures. With a team of proofreaders on stand-by, all I had to was forward a file. That’s not what happened. . . . Because I started asking questions like what: Do you want us to look for – proof-reading, style or marketing content? Action do…
03.10.08 Update When Liz Strauss asked me to write a guest post, I did. Being so grateful for the opportunity, I decided that to offer her readers value-added off the blog. So, I’m hosting a Lucky PR Teleseminar on St. Patrick’s Day. Have a question you’ve always wanted to ask? Here’s your chance! Email your question…
Writing an upcoming guest post got me wondering, what does “PR” stand for? We’re talking initials, not industry. A few thoughts . . . PR = personal record free download book by Joseph Conrad PR = personal record, a runner’s best time for a given distance PR = page rank PR= press release PR = public relations …
I can count on it. An invitation to at least two parties arrives in my email box every Thursday around 5:00. They come from a girl I used to know. Every week she invites me, and her fans, to party with her. I wonder if her mother gets these emails. All I know is I’m…
Thanks to Liz Strauss for forwarding me an invitation to Jeff Pulver’s social networking breakfast in Chicago this morning. The inventor of the personal networking tool kit, Jeff is also the author of The Pulver Report. I got my first issue a few minutes ago. Packed with information about technology and social media, this is…
If you are thinking of blogging, here are ten ways blogging helps you grow business online . . . .1. Differentiates you/your company as innovative and influential 2. Saves money on website design-maintenance: low or no-cost 3. Simplifies content creation, no HTML or Web design software 4. Makes updates instantaneous – eliminates sluggish turnarounds 5….
Getting two free tickets sealed the deal – and our trip to the 2008 Chicago Auto Show. Here’s a quick recap of my public relations takeaways – and a look at my 2008 Chicago Auto Show Slide Show. Best of . . . BMW gets the nod – again – for the best lounge. To…
Set to be released in a few weeks, a new book about online marketing heroes follows a simple, yet highly-successful format: gather a group of experts, talk to them and publish a book. To get an inside look, download Steve Rubel’s Online Marketing Heroes chapter. Allowing Steve to promote the book on his blog, Micro…
One way to make a name for yourself is to rank your peers. Kudos to Brendan Cooper for his evolution of the PR Friendly Index. This month, Wired PR Works comes in at 61/100. To see how the top 100 PR sites stack up in terms of Brendan’s new scoring system, check out the…
It’s no secret that I am on the Academy Awards’ media email list – to my friends and family. Two years ago, while watching the Oscars with my laptop, I decided to see how and if I could ever be on the red carpet. Remembering how press passes got me into other events, I tried…
Sprucing up your image is invigorating – for you, your team and your clients. You have the audience, you have the “show” – now you need the recognition beyond your “channel.” Test out these spring-y image makeover strategies that work – in all seasons: 1. Become the authority in your arena with the press, your…
A reader writes . . . “Love your blog, your approach and resources! Do you have a post that addresses a comparison of the PR services? We’re looking at PRWeb vs. PR Newswire and which might be the best for developing an ongoing relationship. We’re launching a new e-commerce site in a couple months.” When…
One of my clients asks me to do lots of research, but some of it is simple: I look into our creative archives and that’s where I find most of it. Sometimes, I have to go a bit further, but not far. That’s where I found myself today. Searching for something that wasn’t there. My…
One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love letters. With the writing prompt: “Why I Love My Library” and red heart-shaped notes, patrons of all ages penned their own love story. Then, they were free to post their note anywhere. Walking into a library…
On January 23, 2007, I wrote about where to download David Meerman Scott’s 2007 PR Playbook. In May, I found out David mentioned this blog, now at a new URL, in his book, “The New Rules of Marketing & PR.” I love this book. When I was called in at the last minute to teach…
Look to fashion – make that Fashion Week – to preview what will be trendy. Here’s a trend I’d like to see take off: issuing bloggers press passes to events beyond the techno-conferences, something Fashion Week’s been doing since 2006. After all, a blog is a publication. A blogger is an editor who writes for…
At this time in 2007, it’s safe to say most of us had no friends on Facebook. Now we do. But for how long? What place in the crowded social networking space will emerge as the top contender in 2008? How many profiles, posts, uploads, updates, MySpace friend requests, LinkedIn invitations to connect can most…
As a marketing/PR __________ [keep reading to find out why that’s blank], I often feel like one of my friends who once told me about her place in her profession, “Don’t take this the wrong way, but it’s hard for me to go to meetings where I can actually learn something. At the point I’m…
Hat tips to Gavin for letting me know about My ooVoo Day and to Abraham Harrison for the details.What would it be like to talk to your favorite blogger in person? Thanks to ooVoo, you don’t have to travel to a blog or social media conference to find out.In a brilliant promotion [check out this…
3-11-08 Update Workshop rescheduled. Stay tuned! Contact Barbara to set up your web PR publishing platform. When Ray Silverstein [that’s me with Ray in the photo] contacted me to talk about doing a Blogging for Business workshop in Chicago, the power went out and our phones were dead – talk about an electrifying conversation! We…
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