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PR Research Drives Business - How About Yours?
IPR, the Institute for Public Relations, reports on ways public relations research drives business results. Download IPR's report and learn how you can use PR measurement systems in six case studies.
From the Institute of Public Relations . . .
Most communicators “worry more about ‘how’ to do the measurement than about ‘what’ to do with the results once you have them,” say the authors. “We suggest that you remove the term ‘measurement’ from the equation altogether, and replace it with ‘data-driven decision-making.’”
You Must Be Seen in New Media
When compared to a year ago, Instant Messaging and Blogging experienced double digit growth for purchase influence of electronics while Broadcast TV and Cable showed a double digit decline. Not only is influence of new media growing, it is much more influential among minority groups, says the report. Influence of new media is higher for Hispanics and African Americans across all new media forms compared to all adults.
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