PR Success Route: What’s Your Plan?

No matter what you're trying to do and where you're trying to go, it's always easier, faster and more direct if you have a plan. Today, I'm sharing our creative project planner outline with you.
CoryWest Media, LLC Creative Project Planner

Primary Purpose

Secondary Purpose

Target Audience(s)

Route to Communication

Theme

Tone

Goals

Features/Benefits

Key Messages

Keywords

Format

Timing

Follow up

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What's missing?

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