The last time I tried this, no one showed up.
After sending out hundred of postcards and press releases about a “how to blog workshop” in March, the date came and went and nobody came. Thanks to Kathy Doyle and The Academy for Non-Profit Excellence, I got assigned to create and teach the “Reboot Your Marketing: A DIY Blog Workshop.”
Knowing that 13 people wanted to learn more about blogging encouraged me to teach the course I planned to deliver, but hadn’t yet.
Taking my presentation assistant with me [AKA a college student home for the summer], I walked in twenty minutes early to find a group of students ready to learn. As they arrived one by one, I got to know them and they got to know me.
There is a reason I study, practice, test and report: I love to teach other people how to be better communicators. And, teaching them teaches me what people really need to know. I also find out what I don’t know, which is, uh, a lot.
Lessons My Students Taught Me
1. the term “blog” has no universal, clear definition – so make up your own and drop the “blog” What’s yours?
2. adapting to new technology is paced by the user: some race, some stroll – it’s all good
3. presenting a creative work plan for a new communication channel will work better than saying, “Hey, I want to be a blogger!” to your board or management group
4. blogs look better than sites
5. updating a website is a project they’re all working on, many constantly
6. finding cool sites to visit before class is a very, very good thing
7. you really can launch a blog in 5 minutes or less
8. there is a glow of accomplishment when the whole room celebrates hatching together
9. everyone has more stories to tell than they think they do
10. non-profits can sell ad space on their blogs
11. the people in the room are the change agents ready to take on the world
12. offering a link in return for a review works: they get publicity and another place to be found online and their enthusiasm encourages others
And what they learned in class . . .
“Quick overview of blogging and benefits.” Lori Peterson, Director of Marketing, Quidlibet
“Absolutely invaluable, inspiring and demystifying, too!”
“Excellent step by step instruction on how to launch a blog.”
“Great start to a new world of technology that actually helps a non-profit move to the 21st century.”
For me, one of the keys to a successful presentation is asking what people want to know more about. What do you need to know about blogging, marketing or ?