What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a…
Writing an Amazon.com best-seller is one way to be perceived as a subject matter expert. People visit your page, they buy your book – and they read the reviews. When I met Brad Shorr, his Amazon review success intrigued me. Listed as the first reviewer for at least one best-selling Amazon.com business book, Brad says writing…
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers. Read about how youth and video cameras are changing the world. This post is one in a series of four; browse the Making Media Connections 2008 category. Were you at the conference? Let us know about your links or leave…
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Butts in Seats-How to Turn People Out: the Secret Ingredients. This post is one in a series of four; browse the Making Media Connections 2008 category. Were you at the conference? Let us know about your links or leave a comment. Panelists Mike Ervin,…
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Power of Word of Mouth, Paid Media and the PSA. A PSA is a public service announcement or free air time on major media that’s given to non-profits. This post is one in a series of four; browse the Making Media Connections 2008 category….
Google Beth. Look for Beth’s blog. Got it? Right now it’s the number one result for Beth – out of 65,300,000 results. Beth AKA Beth Kanter, was in some of the same sessions I was at BlogHer last summer. At the time, I remember her as a stand out for her passion and the way…
Super Quick Quiz Who did you talk to online today? What did you say? Where did you go? Why? What did your recommend? What did your friends do online today? Super Quiz Answer One window fulls of feeds – from you and your friends. It’s all there: twitter, Facebook, RSS, YouTube, etc. See what’s going…
It’s summer. School’s out. Do you know where your website’s [or blog’s] grades are? Use today’s cool tool, Website Grader developed by HubSpot, to find out. Using a 100 point scoring system, you’ll have one number to relate to along with lots of areas to improve. And, the really cool thing: you can compare your site to…
Cameras. They’re everywhere. And, they’re aimed at you. Because I’ve been in front of or behind the camera so frequently recently, looking camera-ready is on my mind. At a recent tweetup [a social gathering for people who twitter; follow me @wiredprworks], we joked about getting our pictures taken. Part of the fun of socializing is…
How influential is your blog? If you’re a PR blogger and you’re on the PR Friendly Index, Brendan Cooper will tell you. This week, Brendan announced the latest top 100 PR blog rankings. How did wiredPRworks come in? Up 15 points from our November 2007 PR Friendly Index blog ranking at 61 to number 46….
Challenge: Differentiating You and What You Do Solution: Promote ALL of YOU, including your social network Read: 33 Ways to Get Social Networking to Work for You Time: < 3 minutes to read Action: Choose top 2 or 3 to implement Inspiration: Chris Brogan’s post “Will Companies Value Your Personal Network?” 33 Ways to Get…
Two years. Three platforms. 399 posts. Today I’m celebrating my second anniversary as a blogger. For some reason, I thought my anniversary date was 06.06.06. But, it’s today: 06.02.06. Actually, I wrote my first blog post – ever – in the fall of September 2004. I chose something silly to amuse my audience, make it…
I’m a member. You’re probably not. So, I can’t share all the details with you about what I learned at The System Club’s annual members-only meeting. But, I can share my review and takeaways and you can listen to The System Seminar Internet Marketing interviews for free [affiliate link]. Start With Stories Ken McCarthy, The…
It happens. Sometimes I can be overly friendly. I love meeting people and finding out what they do. Reality hit me recently in the face at a conference lunch: I don’t need to know everybody and they don’t need to know me. Here’s how it happened . . . A friend and I asked if…
Your community is a set of concentric circles, beginning with your closet relationships and expanding out as far as your would like to reach. In plumbing the depths of my experiences archive, I remembered this presentation I created two years ago. Dual cast to a live audience in the room and over the Internet, the…
When you’re looking for a story to tell about twitter, you can use this one – at least that’s what I’m going to tell my friend I’m having lunch with tomorrow. Because she’s writing a book about networking, she needs stories. So far, no one’s contributed one about twitter – until now. That’s me with…
I know, I know. I left out a c – the same letter that was left out of a word in a message that reads: “take advantage of all the faulty interviews while they’re still up” How about you – would you listen to faulty interviews or faculty interviews? While the faulty ones might be…
have to admit I’ve been confused more than a few times the past few days about all the “Indy” talk that’s going around.And not just on Twitter, in emails from family, conversations with friends and at events like the showing of “Indiana Jones and the Temple of Doom” last weekend in our neighbor’s backyard theater.When…
No matter what you’re trying to do and where you’re trying to go, it’s always easier, faster and more direct if you have a plan. Today, I’m sharing our creative project planner outline with you. CoryWest Media, LLC Creative Project Planner Primary Purpose Secondary Purpose Target Audience(s) Route to Communication Theme Tone Goals Features/Benefits Key…
The last time I tried this, no one showed up. After sending out hundred of postcards and press releases about a “how to blog workshop” in March, the date came and went and nobody came. Thanks to Kathy Doyle and The Academy for Non-Profit Excellence, I got assigned to create and teach the “Reboot Your…
When I first met Mark, he scared the trust out of me. He was too tall, too good looking, too positive, too polished, too loud and too unreal. How could a guy beam so bright all the time? What kind of show did he think he was on? Because I couldn’t figure him out, I…
Tomorrow I’m teaching a build a blog workshop at the Academy for Non-Profit Excellence. I have to hand it to Chicago non-profits, next month Beth Kantor will be keynoting at Community Media Workshop’s Making Media Connections event. If non-profits get that they need to communicate to their communities where they are [hint: online], why don’t…
Missing Immediate Action – that’s a new term I came up with to describe my frustration with public relations that prevent you from doing what you want to do when you want to do it. MIA damages customer relationships, halts the sales process and short-circuits any progress. Here’s how MIA happens . . . –…
Speaker David Bullock: www.davidbullock.com on START Selling: Business Development Action Plan About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. I will…
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