Your community is a set of concentric circles, beginning with your closet relationships and expanding out as far as your would like to reach.
In plumbing the depths of my experiences archive, I remembered this presentation I created two years ago. Dual cast to a live audience in the room and over the Internet, the presentation covered the five keys to creating your customer community. Here's the outline . . .
1. Discover who you are and how you relate to your community
Values + Communities = Core Business Values
- values: how to determine your core values
- communities: internal, external, vendors
- business values
What types of communities do you belong to or resonate with?
2. Reveal how your community relates to you
Target x Questions = Answers + an active customer advisory board
- current target market
- interview questions
- evaluating answers
Choose your top ten customers and interview them to find out how your business fits into their lives.
3. Listen to your customers tell your story
- common vocabulary
- case studies = successes
- open lines of communication
Can you tell your story in your customer's voice?
4. Connect your inner circle of communities
- who: customers, partners, vendors
- what: you do for them
- what: they do for you
How do you fit together?
5. Cascading communications in tiers
- internal: inside
- external: outside
- online: on screens
- offline: direct
- in person: face to face
The most effective communication plan delivers consistent messaging to every audience via sequencing to maintain a visible presence in each community.
How do you draw your circles?