It’s the time of year when you have more buying power than ever. You can choose where to spend your holiday budget: big box or small business. Thanks to American Express, Saturday is being declared “Small Business Saturday. President Obama is a big promoter: “From the mom-and-pop storefront shops that anchor Main Street to the…
Happy Thanksgiving! I am so grateful today for everyone who’s ever been interested in one of my blog post, articles or social updates. After all, if I didn’t have you, who would I write for? Every year I compose a Thanksgiving greeting. It’s an honor to share a few thoughts with you today. Did you…
Gratitude is the sign of noble souls. Aesop In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help you do that, here’s a refresh of a post that first appeared here in November 2007 about gratitude and…
In the good old days of SEO (2010), cranking out an endless supply of online press releases was standard operating procedure. Whether or not it was newsworthy, whether or not it was well written, and whether or not it provided any useful information at all, the online press release provided something of undeniable value: inbound…
Here’s an invitation to join me and a room full of Chicago’s sharpest entrepreneurs on November 19. Join GKIC [Glazer Kennedy Insider’s Circle] Chicago for a day of learning, networking , and taking action. I’m excited to be one of five small business experts who will present ways to rethink, reorganize and reroute your business…
On November 15, I’ll be presenting a LinkedIn and Recruiting webinar for Ragan.com. If you’re looking for ways to increase your recruiting results using social media, you’ll want to check out this two day, four session, program. I’m pleased to be presenting with Mike Dwyer of CruiterWorks on day one. Anthony Scarpino, Senior Director, Talent Acquisition…
Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. And, it depends on what…
Until I started blogging, way back in June 2006, most of my writing was for clients. I wrote to reach to their markets/media contacts/communities in a voice that reflected their sound, not mine. If you’re a professional writer, you know that writing under your own byline in an incentive to do your best. And,…
There’s nothing like a great saying to inspire us. For years authors have leaned upon quotes from the past to initiate creative thinking. Historians have used the sayings of those who came before us to understand history’s affect on the future. While it may seem that words from the past are less meaningful in this…
We’re all in the same club: #MsTech on Facebook, a small group of women technology enthusiasts in Chicago. While we help each other out every day, it’s not often that we get to hear each other speak. Thanks to Hope Bertram, Social Media Masters Summit organizer, I got to hear three of our members, all…
My good friend Jenny Hamby aka The Seminar Marketing Pro for some of the biggest names in the business, says “Three of the top questions I hear from seminar leaders and promoters– new and experienced alike – are: “How do I reach more people without spending more on marketing?” “How do I promote my event…
Hard to believe, but October is SMC Chicago’s third anniversary. Three years, 30 meetings, thousands of attendees – not to mention hundreds of slices of Ramon DeLeon’s pizza later, here’s a look back at our first event and an invitation to join us October 19. Thanks to everyone who’s ever attended, tweeted or watched one…
It’s that time of year: when people in Elvis, Angry Birds, and other popular Halloween costumes show up. In just about two weeks, Halloween ghosts and goblins start ringing doorbells. Let me ask a personal question: How do you treat at Halloween? As you’re getting ready for Halloween and the last two months of 2011…
If you only have time to read one of the 37 tweets, read #22: Empower writers. Because the writer runs the show. Quality content gets you where you want to go. Where did this tweet collection come from? Ragan’s Corporate Writers and Editors Conference here in Chicago last week. Missed it? The conference makes two…
What would you rather do: hang out with the character with a smoking coffee pot or attempt to take notes for hours and hours in a conference room? Exactly. That’s why I’m so glad BlogWorld is offering a virtual ticket option this year. BlogWorld and New Media Expo is November 3-5 in Los Angeles.
Thanks to all of you who offer free lunches or coffee in exchange for “picking my brain.” Now that I’ve changed my diet, fancy lunches are not so appealing. And, I don’t drink coffee anymore. 🙂 If you really want to know what I think, here are a few free ways, along with one investment…
Stats, stats and more stats. Everyone in social media must be part statistician, but who doesn’t enjoy watching this industry take shape? Here’s the latest from Nielsen’s Q3 2011 social media report. One statistic that popped out: Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet….
You know they’re out there, but where do you find them? Them = people you want to connect with. Connections = network. Network = opportunity. [Here’s an invitation to be on my A-list.] On LinkedIn, you can start by importing your email address book and sending invitations only to people you know. If enough people…
October is National Kitchen and Bath Month. Our client, Drury Design, is celebrating as the Glen Ellyn Kitchen Walk’s presenting sponsor. The 2011 kitchen collection features two of their client’s kitchen and the event wraps up with a gourmet reception at their studio. Here’s the release we distributed. News for Community, Home and Events Reporters…
Earlier today I gave away a secret ROI ingredient and now I’m giving away something I’ve never seen any other marketer reveal: webinar stats. Maybe that’s because they haven’t used MeetingBurner yet. When I heard Mari Smith recommend this webinar technology during her Facebook changes presentation, I wanted to test it out. It was easy…
When a friend asks for your secret recipe do you give it out? Thanks to my friend Jeannie Walters who asked for it [she’s now your friend, too – right? 🙂 ], I’m giving out the secret ingredient I use to not only measure web stats, but keywords and customers here on wiredPRworks. FTC Disclosure:…
Before I let another day in October slip away I’m checking in to ask two questions: 1. What’s new with you? 2. What’s your biggest question about how to use social media to enhance your business results? Is sent this message out to my newsletter subscribers over the weekend. Because so many replied, I thought…
632 pounds. On display in Las Vegas, this outrageous orange pumpkin attracted all kinds of attention. How can you do that? One easy way is to step into the spotlight that’s already on during national holidays and special observances. If there was ever a month to promote your business, October is it. Take a look at…
Yesterday’s News: Fretting over Facebook changes. Today’s News: Get over yesterday. Today, your life is on the Facebook timeline. Now, the big question: are you ready to share it?
“Action indeed is the sole medium of expression for ethics” ~ Jane Addams September is Ethical Awareness Month. Although PRSA is the organization that’s naming it, I thought it would be interesting to see how other industries in our collective fields approach ethics. So, I did a search. You’ll see the results here. How do you…
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