Love grants in a moment what toil can hardly achieve in an age. -Johann von Goethe If you love someone, let them know. Originally published in 2007, this post is updated for today. Happy Valentine’s Day! One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love…
“Do what you do so well – and so uniquely – that people can’t resist telling others about you.” Walt Disney Using Walt Disney as an inspiration, master marketer Dan Kennedy shares his take on the power of mastery in this article, which was selected as the February article for GKIC [Glazer Kennedy Insiders Circle] members, The Power…
What is marketing in 3D? How does it work? Give me 62 seconds and I’ll answer that question. Every day this week I’ll post a video from my new social media marketing video series. Here’s the first. It’s no longer a question of whether or not your customers are online. They are – and so…
In researching how Pinterest benefits businesses, I came across so many helpful articles that I wanted to group them together as a collection. Using list.ly, I came up with 50 Pinterest for business resources. Feel free to share, embed, add more resources and comment on those listed. Thanks for helping curate and grow this list!…
To pin or not to pin? That’s the question businesses are asking about Pinterest, a newer social network that’s stealing headlines from the usual suspects. Kind of a cross between digital scrapbooking, recipe swapping, link sharing and vision boarding, Pinterest started out as an image-rich sharing space for domestic divas, crafters and artists. Now businesses are taking…
The Patriots and Giants will be lining up on the 50 yard line, but the Super Bowl’s MVP – social media, got into the game weeks ago. Here’s a look at what’s going on in the streets and on screens. How has social media affected your Super Bowl experience so far? Live from Super Bowl…
Thanks to Brad Shorr for contributing today’s guest post. Last November, Barbara wrote a valuable post on how to be a great guest blogger. She offered some great advice about both how to approach a blogger and actually write an effective post. Important stuff, to be sure! Getting published on other blogs is tremendous for…
Today’s guest post is by Stacey Acevero, Social Media Community Manager at PR Web. Looking for a way to boost your social media and PR? We have the perfect tool to deepen your engagement with consumers and provide your online marketing with a creative spark. Skype can give your business the face-to-face time with consumers…
Companies who rely on social media as a customer service information outpost will be interested in a report that says, “The number of questions asked via social media channels account for less than 1/100th of a percent of questions asked via customer-facing websites.” The report shows how much more likely people are to ask questions…
This week I had one minute to cover CES 2012 on Chicagonista Live!, a live Internet TV show, based in Chicago. A year ago, I covered CES live in Las Vegas, as a member of the Sears Blue Blogger Crew, for three days. Here’s a quick recap of my UltraLight “Barbed Wired” report. Did you…
In 2011, BtoB surveyed more than 550 executives for Emerging Trends in B-to-B Social Media Marketing: Insights From the Field. Three charts about methods and obstacles are yours for the viewing. If you want more information, you can purchase the complete report. Methods Used for B2B Social Media Marketing When asked “Which of the following…
Just thinking about being in Arizona in April at this time of year gets this Chicagoan excited about going to InfusionCon 2012. Location is only one reason InfusionCon will be a top-notch small business marketing conference. Last year I attended Infusionsoft’s Customer Tour in Chicago and got a preview of how well the company delivers its…
Happy New Year! Social Media Club Chicago’s first event of the 2012 social season took place last night at House of Blues in Chicago. Thanks to Brickfish for the free book and for bringing Erik Qualman, author of Socialnomics and now Digital Leader: 5 Simple Keys to Success and Influence, to Chicago. A brilliant thought leader, Erik’s the…
Keepers – these all are. In late December, I cull through all wiredPRworks blog posts looking for the best of the best to share. Here’s the 2011 lot. You’ll find inspiration, ideas, trends, news and stories. What’s missing? What would you like to see here in 2012?
Every year, we reassess our client’s progress with a 3d+ marketing audit. We look at digital performance, direct connections and dynamic business development. A fourth dimension, being healthy, is a self-audit. Because being in optimal health adds to your mental agility and overall performance, we’ll talk about that, too. Here’s a quick overview of how…
When it happens, I’m not happy about it. As I guide groups through the WIRED in 3D system, we sometimes veer off in the wrong direction. Where do we get stalled? The most important part: Intentions. WHY? Why are you in business? Recently, one group gave the same answers most companies do: attract leads and…
“A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” George Bernard Shaw Boy, do I know how to fail fast. I made so many mistakes with the cooler social media marketing webinar series I finished today, I felt compelled to share them with you. On…
We all have them. Stories about how long it took to get paid. For creative business owners it can take months and months to see receipts come in long after a project is complete, in the clients hands and active. Lucky for me, knock on wood, every single client has paid their invoices in full….
Ranging from $1.56 to $156,000, here’s something for every chic geek on your list. Inspired by my report for Chicagonista Live’s 2011 Holiday Show, you’ll find 10 ideas to make your holiday shopping merry and light! What’s on your wish list?
Ranging from $1.56 to $156,000, here’s something for every chic geek on your list. Inspired by my report for Chicagonista Live’s 2011 Holiday Show, you’ll find 10 ideas to make your holiday shopping merry and light! What’s on your wish list?
Thanks so much to my friend Marla Tabaka for inviting me to contribute to her inc.com column. It’s exciting to be featured in “Unlocked Secrets on LinkedIn” on inc.com. Marla says, “All too often I receive resistance when I suggest to a client that she utilize LinkedIn to build vendor, partner, and prospect relationships. But what might first feel like…
LinkedIn keeps getting better and better. And that’s why I like sharing these updates. Have you used LinkedIn’s Card Munch App, updated event interface or the group statistics feature? If so, I’m interested in your impressions. Tell me – what did I leave out? LinkedIn’s Card Munch iPhone app Digitizes Paper Am I the only…
There is only place and one time every year where you can have much as this. Fly into into Chicago if you must. Whatever it takes, don’t miss Social Media Club Chicago’s Sugar and Spice holiday party on December 13 at the Chicago Tribune Museum. [Disclosure: I am honored to serve on the Social Media…
You have about four weeks to get ready for 2012. Don’t let another year go by watching your competition own the market you want to be in. To end 2011 on a high flame and put some kindle on the fire for 2012, I’d like to invite you attend one or both of my December…
Okay folks, the countdown to 2012 clock is in fast-forward mode. You have about 30 days, not counting holidays. You want to end 2011 on a high note, but first you have to cram in all the to-do work. Do you feel like you’re up to your, you know, in alligators? If you do, then you…
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