Marketers love storytelling. I know. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Are the 4Ps ready for a makeover? Is it time to update the marketing customer experience design approach? What […]
Content Marketing
5 posts
Text is out, out, out. Images are in, in, in. That’s one of the many takeaways I picked up at the Chicago Integrated Communications Forum today, presented by Business Development Institute and PR Newswire. Packed to capacity, this event featured three keynote presentations and a panel discussion. I participated on […]
If you only have time to read one of the 37 tweets, read #22: Empower writers. Because the writer runs the show. Quality content gets you where you want to go. Where did this tweet collection come from? Ragan’s Corporate Writers and Editors Conference here in Chicago last week. Missed […]
Every week I share a few dozen links to information. My goal is to share knowledge wants or needs. Reader relevancy is key. But how do you know what your people will really like? That’s where measuring and sharing clicks to links comes in. Tracking what people like to read […]
Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution […]
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