Yesterday, I wrote a post about what to do after you accept your Google+ project invitation. Then, I invited everyone to send me their gmail address so I could send them an invitation. But, I didn’t know that Google had closed off the Google+ invitation route due to “insane demand.” Thanks to my Google+ friends…
Did you get your Google+ project invitation yet? Update July 1, 2011 Found a possible detour to the Google+ invitation closure. Last night I got an invitation to join Google+ and along with it was an invitation to invite 500 friends. Wow! Update June 30, 2011: According to Reuters, Google is closing invitations. Found this…
Every week I share a few dozen links to information. My goal is to share knowledge wants or needs. Reader relevancy is key. But how do you know what your people will really like? That’s where measuring and sharing clicks to links comes in. Tracking what people like to read makes for more effective content…
Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution channels and over 20 types…
True or False: Men rock at cosmetics connections while women round up ranching and take over the tobacco industry. That’s all true – if you’re talking about networking on LinkedIn. And – get this – LinkedIn reports men are more savvy than women when it comes to social networking. Are you surprised? Read on ….
Live in the Chicago area? Love celebrating? Interested in social media? Here’s an event for you. June 30 is Mashable Social Media Day. To celebrate, Digital Innovation Forum [DIF] is hosting a Blog Birthday Bash / Summer Social in Glen Ellyn, at the heart of DuPage County. RSVP for Mashable Social Media Day on June…
Peanut butter and chocolate, ying and yang, search and social – now there’s a powerful, and natural, combination! And, lucky for us – search and social is the topic of the June 27 Social Media Club Chicago program. What questions do you have about search and social?
You talk. You market. You listen. Great! Let’s get serious . . . how good are you at communicating? June is Effective Communications Month. Now is a good time to hone your skills. But, where do you start? Lucky for us, my friend Felicia Slattery is hosting an effective communications month celebration. Take a look…
Thanks so much to PRSA SCC [Suburban Chicago Chapter of Public Relations Society of America] for inviting me to present a program on Blogging and PR on June 14 at the Sheraton Suites in Elk Grove Village. What questions do have about how to mix PR with blogging to build business – for you or…
From time to time, I share a client’s press release, this time about a live broadcast from our client’s studio. Here’s one that’s full of all kinds of fun angles. My great friends, MJ Tam, Doung Sheahan, Nancy Look and Beth Rosen will be broadcasting live from Drury Design Kitchen and Bath Studio in downtown…
When Illinois Institute of Technology’s School of Applied Technology, invited me to attend a cloud computing workshop, I was curious. My business is on the smaller side. I don’t have an IT department that manages systems, but many of our clients do. So, it’s important for me to be aware of IT challenges that my…
Ah, there you go again, Facebook. Now with 700 millions users and 96% of all Americans under 50 on Facebook* We. Can. Not. Ignore. You. What does this mean for social media marketing and PR firms?
Meet Sam, a pug. He’s a service dog. We met in a hotel lobby. He wasn’t a guest. I was. When I commented on how playful and adorable he was, I was told “He’s a working dog.” Here’s all I know about his story . . .
How is your business branding supposed to be performing right about now? Almost good enough, but not quite exquisite, doesn’t get it in business and in the garden. Recently, I took this picture of a vine that was supposed to be in full flower – according to the garden’s site that lists plants in…
“You’ve got to go create a ripple.” Those words came to me as our youngest son and I tromped around the woods. Early in the evening or late in the afternoon, depending on how you measured it, we were doing what we do best: an adventurous young man now, once a boy, coaxing a mom…
I like to cover conferences. If you know me, you know that. Do you like to share conferences? Covering and sharing are two different things – or are they? To me sharing, happens via social media. Coverage can, too. Today I’m combining the two to bring you shared coverage from people I talked to on…
Question: What is the most difficult AND most effective social marketing tactic? a.) paying celebrities to tweet for you b.) designing a kick [insert word choice here] Facebook landing page c.) throwing an open bar event for 10,000 people with [insert talent choice] d.) engaging bloggers in a long-term relationship
First, let me be completely up front about the fact that this my daughter, Phoebe. And, yes we’re both wearing wedding dresses. Well, dresses we would wear to weddings. After all, we are in the Gold Coast Room at the Drake and this is the eve of the Royal Wedding. Now that you have this…
Wondering what went on at SOBCon? Let me tell you . . . this post is one of several in a series. Deciding who to sit with can affect your SOBCon outcome. Your table is your group. This year, I got really lucky. Two people left our table because it was too busy for them,…
A first, a news release about a porch, led to ways to use storytelling as landscaping to plant PR. Disclosure: Hursthouse Landscape Architects and Contractors is a CoryWest Media marketing and public relations client. CMP.LY/4 View the release, Once Upon a Porch Project Wins Landscaping Gold Award in Glen Ellyn. Please share comments on your…
Over the weekend, I’ll be attending my third SOBCon. Thanks to Liz Strauss, I am an SOB. Make that a week 123 SOB. What is an SOB? And what does being an SOB have to do SOBCon, Leadership and Loyalty? I’ll have more to say about that after this weekend, but for now here’s a…
Hi there! My name is Barbara. One group of friends calls me that. Another calls me Barb. Once, on a conference call, someone asked if the could call me Barb because they like shorter names. Why don’t you just call me B? I suggested. Is shorter better? After reading the latest report from LinkedInsights on…
April is National Poetry Month and before it slips away, let’s celebrate together. Share your favorite poet or passage in the comments section, will you please? Need help finding one? Check out the poem flow app or read about an inspiring collection of poems.
Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author. The last time this special guest posted here, his post about keys to writing a press release for SEO and page rank landed in the top social media posts…
Is the third time the charm? In this case, maybe. If you’re anywhere near Chicago next Thursday night, April 28, I hope you can join Social Media Club Chicago and SOBCon at The Drake. It’s our third anniversary of celebrating the opening of SOBCon, the Successful and Outstanding Blogger Conference founded by Liz Strauss and…
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