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  • Branding | LinkedIn

    LinkedIn Checklist for Getting Your Next Job or New Client

    ByBarbara Rozgonyi April 18, 2011

    You might call this week a LinkedIn hat trick. With two media interviews and a LinkedIn personal and corporate branding training session, this trio of events got me thinking about how it was time to update the checklist I use in my workshops. I’m sharing it with my readers – will you let me know…

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  • Digital PR | LinkedIn | PR | Social Media

    How to Succeed in Business Play LinkedIn The Company Way

    ByBarbara Rozgonyi April 18, 2011

      Why yes, that would be my name on the same page as the Wall Street Journal. Thanks so much to Marla Tabaka, a fantastic success coach for women entrepreneurs who writes The Successful Soloist column for inc.com, I got assigned to write How to Launch a LinkedIn Company Page. On Marla’s blog, this quick…

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  • Branding | Events | Social Media | Speaking

    Best Branding Practices in HigherEd Digital Marketing

    ByBarbara Rozgonyi April 8, 2011

      Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want to contribute? Use the #3Dedu…

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  • Branding

    Hijacker Awareness Alert for Brands and Creative Work

    ByBarbara Rozgonyi April 4, 2011

    The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to me before. Recently I discovered…

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  • barbara-rozgonyi-atlantic-city
    Reviews

    Atlantic City What to Do On a Girlfriends Getaway Weekend Travel Tips

    ByBarbara Rozgonyi March 28, 2011July 9, 2025

      I can’t stop talking about it – the ocean, the spa, the oysters, the lobster, the views, the restaurants, the boardwalk, the lighthouse, the cooking school, the paparazzi. It is Atlantic City. Disclosure http://cmp.ly/3 – and thanks – to Spirit Airlines and Caesar’s Entertainment for the #ACGetaway girlfriends weekend away with Duong Sheahan and…

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  • PR

    Getaway with Spirit Travel Tuesday PR

    ByBarbara Rozgonyi March 22, 2011

      Ready to spring out of Chicago? Looking for travel or PR ideas? Welcome aboard! Let’s take off with lessons I took away from a recent blogger press tour to Atlantic City. Disclosure: Thanks to Spirit Air, Caesar’s Entertainment and DKC for transportation, lodging and entertainment. Watch for more entertaining coverage. Let’s get there first…

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  • PR | Social Media

    Apping Up Social Media Emotions with Smurks Smart Phone Imoticons

    ByBarbara Rozgonyi March 16, 2011

    Ever sent out a social media update – or an email –  and wished you could convey a bit more emotion? Thanks to a New Yorker cartoonist, now you can. Smurks, drawn by Pat Byrnes, is an app that lets you amp up your emotions on Facebook, twitter and email. You will need to go…

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  • Events | Marketing | Networking

    Digital Innovation Forum DIF DuPage Launch

    ByBarbara Rozgonyi March 5, 2011

    Michael Jackson: “You got to be startin’ something.” In 1996, I started a group called IWOW, Independent Writers of the West. In 2008, a small group of folks, including me, started Social Media Club Chicago’s Chapter. Now, it’s time to start something completely different . . . and that’s DIF.

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  • Blogging | Conferences

    BlogWorld New Media 2011 in New York City Discount

    ByBarbara Rozgonyi March 4, 2011

    Get ’em while they’re almost 50% off – only through March 15!BlogWorld New Media Expo 2011 in New York City tickets just went on sale. You’ll pay only $695 instead of $1295 for an all access pass. There’s a reason I’ve attended every single BlogWorld ever: this is the very best all-around event for anyone…

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  • PR

    PR Success Story Tranforms Townhome and Team

    ByBarbara Rozgonyi March 3, 2011

    Wondering what’s bubbling up in our lab? Here’s the latest from our CoryWest Media client [disclosure] project portfolio. Today, we’re featuring Drury Design, a Glen Ellyn custom kitchen and bath design studio. Their releases were among the first we ran in our pioneering online newsroom. Way back in 2003, we posted releases online where reporters…

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  • PR

    PR PRIMER Base Coat for Public Relations Campaigns

    ByBarbara Rozgonyi March 1, 2011

    Can’t you just smell fresh paint when you look at this picture? Today is March 1 and spring is in the air. If you like to paint, like I do, you know that a primer sets the base coat, especially when you’re using dark and rich colors. Here’s a public relations primer that shows you…

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  • PR | Speaking

    Speaker Investment Guide

    ByBarbara Rozgonyi February 28, 2011

    How much does it cost to hire a professional speaker to speak at an event? Budgets drive decisions. But before you settle on a specific professional speaker – or number, think about how you want the speaker to engage your audience: as an entertainer, motivator or educator.

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  • PR

    Recovering from Being Hacked Off of Facebook – Now Back On

    ByBarbara Rozgonyi February 21, 2011

    UPDATE 03.01.11 Thanks so much to Facebook for restoring my account! After two weeks and three attempts, I’m back in. Two days ago I submitted my third or fourth request and today I got an email from Rick in User Operations letting me know my account was restored. Yay! Thanks to everyone for all the…

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  • PR

    Lincoln Speech Teaches Unify Electrify Relate

    ByBarbara Rozgonyi February 12, 2011

    As history tends to do, it keeps coming back to me. Even though I like to say I’m a futurist, without roots there’s no base to build on. Today, on Abraham Lincoln’s 202th birthday, I did some research to see what’s new with Lincoln and found that history keeps repeating itself in three PR dimensions:…

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  • PR

    The Daily Tabletizes News with Affordable App

    ByBarbara Rozgonyi February 2, 2011

    The Daily, the first daily newspaper published for delivery as an iPad app, launched today. Targeted at the 50 million Americans who will own tablets, The Daily’s iPad newspaper redefines publishing and costs .14 a day. How much does it cost you to get your news? [See my answer at the end of the post…

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  • PR | Social Media

    LinkedIn Power Strategies Going From the Sidelines to Superstar

    ByBarbara Rozgonyi February 1, 2011

    On February 15, I’m debuting a new class for the new year. Based on thousands of interactions with students, LinkedIn Power Strategies teaches you how to stand out and be sought. You’ll learn simple strategies that show you how to go from the sidelines to becoming a superstar. Class is available on-demand online, via webinars…

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  • Branding

    VIDEO: Brand Journalism – SMC Chicago Jan. 2011

    ByBarbara Rozgonyi January 24, 2011

    Mark Ragan talks about the brand journalism concept at Social Media Club Chicago.

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  • Social Media

    2011 Social Media Trends to Watch Include Foursquare

    ByBarbara Rozgonyi January 22, 2011

    Over 200 people turned out for the January 20 Social Media Club Chicago 2011 Community Outlook event. Four panelists talked about the themes they consider to be important in the coming year. Watch the video, or read my notes to see what they’ll be watching this year. How about you – what social media trends…

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  • Blogging

    Blogging Success Summit Discount

    ByBarbara Rozgonyi January 20, 2011

    TODAY (Thursday, January 20th) is the last day to save 50% on tickets to Blogging Success Summit 2011–the online conference for business bloggers brought to you by BlogWorld. Disclosure: all links in this post are affiliate links, which means that marketers receive a commission in exchange for promoting a product. What can 23 experienced marketers…

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  • PR

    2011 Social Media Marketing and PR Report for B2B

    ByBarbara Rozgonyi January 18, 2011

    Every Tuesday, Marketing Sherpa sends out a chart of the week. Social Media Tactics for B2B is this week’s chart. That’s what you see here. A pull out from the 2011 B2B Marketing Benchmark Report, a survey of 935 marketers, the complete report includes 167 graphs and charts like this one. You may purchase the…

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  • Branding

    Best Picture Goes to The Social Network

    ByBarbara Rozgonyi January 17, 2011

    Last night, The Social Network won four Golden Globe awards, including best picture. You’ll find highlights below. And, you’re invited to check out my  The Social Network review and interview. You can also visit The Social Network site and download the screenplay. What do you think? Is The Social Network the best movie of 2010?

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  • Blogging | Marketing

    Junta42 Announces Content Marketing Blog List

    ByBarbara Rozgonyi January 17, 2011

    Looking for content marketing blogs to follow? Junta42 just announced their latest list. Congrats to Lee Odden, Brian Solis and David Meerman Scott for earning the top three spots. Here’s how Junts42 ranked 431 content marketing blogs

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  • PR

    The Social Network Review and Interview

    ByBarbara Rozgonyi January 15, 2011

    On July 16, I first wrote about The Social Network movie release. A few moths later, that post attracted the attention of  Roland Lindner, a business correspondent for Germany’s FAZ Frankfurter Allgemeine Zeitung,How would the movie affect the Facebook brand, he wanted to know? Another European journalist contacted me with some very good questions. You’ll…

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  • CES 2011

    Best of CES 2011 Innovation Electronics and Connections

    ByBarbara Rozgonyi January 15, 2011

    With an equal emphasis on consumers, electronics and show, CES 2011 wrapped up last week. Here’s a look at a few stories I found interesting as well as the top takes from my friends on the CES 2011 Sears Blue Blogger Crew. Thanks to Sears Electronics for providing transportation and a Sony Bloggie camera to…

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  • PR

    SMC Chicago Presents: 2011 Community Outlook

    ByBarbara Rozgonyi January 14, 2011

    Social Media Club Chicago Presents Community Outlook for 2011 Thursday, January 20, 2011 from 5:30 PM – 8:00 PM (CT) Morningstar: 22 W. Washington St., Chicago, IL Wondering where social media will take you in 2011? Join Social Media Club Chicago for our first event of the new year and find out! Visit Eventbrite to…

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