Digital Innovation Forum DIF DuPage Launch

Michael Jackson: “You got to be startin’ something.” In 1996, I started a group called IWOW, Independent Writers of the West. In 2008, a small group of folks, including me, started Social Media Club Chicago’s Chapter. Now, it’s time to start something completely different . . . and that’s DIF. Why DIF? Why now?

DIF stands for Digital Innovation Forum. Like others who write about and proselytize about the future of social media, I believe that the future is beyond, or ahead of?, social silos.

The future is driven by collaborative digital innovation.

While there’s so much conversation around what social media tools to use and how to measure [almost] everything, at the heart of the hunt is a search for what’s really working – and why – right now.

That’s where DIF comes in. Right now, this whole concept is a bit fuzzy. The focus comes in when people get together and talk about what’s really happening in 3D: in real life, onscreen and in between.

If you know me, you know I’m fond of describing myself as “an alien whose spaceship has come in.”

Most of the time people who live on the edge, like every early adaptor, mature two years or more before everyone else gets to what we consider to be familiar territory.

But, that’s changing. As technology, people and communications converge, the lead time between what’s next is shrinking from years down to months, weeks, days, hours or minutes.

At this moment in time, there’s nothing like DIF in DuPage County – that I know of.

Why DuPage County?

Because that’s where I live.

Actually, I live smack dab in the center of one of the richest and most progressive counties in the country – in terms of technology, probably not politics.

We moved to DuPage County in 1996. My company’s local client list includes our village’s school, government, library, chamber and economic development corporation – along with retailers and non-profits. Event production includes the first local Idol competition. Last summer, we managed the social media for JazzFest Glen Ellyn. We all thrive on collaboration and that’s why I’m so excited about watching DIF come alive.

Special thanks goes out to our client, Illinois Institute of Technology’s School of Applied Technology for providing meeting space and computer lab access.

Digital Innovation Forum Event Details

Date: March 10, 2010

Time: 7:30-9:30 am

Location: Illinois Institute of Technology School of Applied Technology 201 E. Loop Road Wheaton, Illinois

Tickets: $5 for community conversation, $25 includes LinkedIn Lab and Learn Session

Digital Innovation Forum Registration

Contact: CoryWest Media, LLC 630.207.7530/voice/text, @wiredprworks on

It’s new. It’s now. It’s DIF.

Mixing socializing with programming and a live learning lab, Digital Innovation Forum [DIF] breaks the traditional networking world mold into a 3D [digital, dynamic and direct] experience.

If you’re looking for a place to connect with other social media enthusiasts where you can:

1. exchange digital innovation ideas

2. learn more about how to get social media to work for you and your business, and

3. grow your community connections in 3D

DIF is it.

Launching on the eve of South by Southwest Interactive, a five-day conference in Austin, Texas, DIF DuPage is a community think tank that focuses on content and community development via social media, mobile and interactive platforms.

Convene. Connect. Converse.

7:30 – 8:00 Breakfast and Socializing

8:00 – 8:30 Program and Community Conversation

8:30 – 9:30 LinkedIn Lab and Learn

“LinkedIn Power Profile Strategies: How to Go from the Sidelines to Superstar Status” led by Barbara Rozgonyi, LinkedIn author in “Success Secrets of the Social Media Marketing Superstars”

DIF is starting out in DuPage County, but I’ve already had a request from Arizona to listen in. You’re welcome to join us, too.

Here’s the album I was listening to as I wrote the DIF news release. . .

What does Digital Innovation mean to you?

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