2014 International Social Media, Digital and Mobile Statistics

Social-Media-Penetration-Statistics-InternationalPresenters and data geeks love this kind of stuff: ready-made charts and numbers.

Thanks to We Are Social for delivering over 180 cool slides with international social media, digital and mobile statistics.

What I like about this approach . . .

1. It’s big. At 180+ slides, the report packs lots of data into one attractively designed package.

2. It’s international. So often in the U.S. we forget about the rest of the world. And that’s okay – especially if local marketing is our focus. But, we are global citizens and the Internet is the one common connector for all of us.

3. It’s shareable. Compiling and presenting statistics is a great content marketing tactic. People love to share stats and posting to SlideShare allows for embedding.

I found this report via TheNextWeb.com from a link shared on twitter by Gwynne Monahan. Gwynne and I first met at Social Media Club Chicago. How did you find your way here?


2014 International Social Media, Digital and Mobile Statistics Highlights

About 35% of the world’s population, around 2.5 billion people, are internet users. Here are a few clips from the report.


The number of mobile subscriptions jumped by 173 million in 2013, and the number of active mobile subscriptions around the world now equates to roughly 93% of the world’s population.

Social Media
Even if people’s habits are changing, it appears that people are moving from one social platform to another, rather than deserting social media in its entirety.

Mobile is playing an increasingly important part in the social media landscape. Facebook reports that almost three quarters of its 1.2 billion monthly active users around the world access the platform through mobile, while on any given day, almost half of its users are mobile only.

Twitter is increasingly a mobile-dominated platform, and platforms like WhatsApp, WeChat and Instagram depend entirely on a mobile ecosystem.

What stats did you find most interesting?

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