How to Transform Everyday Marketing Into Engaging 3D Messaging


What better way to plan out your year than in a workshop with professional peers?

That’s what’s happening on January 24 when I’ll be conducting a social media marketing workshop for the Illinois Association of Park Districts / Illinois Park and Recreation Association‘s annual conference.

Wow – how the world has changed since the first social media and marketing presentation for parks and recreation districts presentation I gave back in 2010.

I’m honored to return for the fourth time as an IAPD/IPRA speaker.

The 2014 IAPD/IPRA Soaring to New Heights Conference will be held January 23-25 at the beautiful Hyatt Regency Chicago. The conference features 17 preconference workshops and more than 150 educational sessions, an exhibit hall where more than 300 exhibitors showcase their latest and greatest products and services, and a variety of networking opportunities.

Here’s my session description . . . if you’d like to offer this workshop for your members or your company, let’s talk! You may complete a speaker request form or call our office at 630.207.7530.

How to Transform Everyday Marketing Into Engaging 3D Messaging

Add this to your packing list: toughest marketing challenge. Then, attend this workshop!

In the course of two hours, we will rework your plan so that you’re ready to go with cool ideas, digital strategies, top tips and crafty concepts that plug you in directly to where the action is – on tablets and smartphones.

We will also cover mobile, Google Plus, LinkedIn, Twitter, Pinterest, YouTube, Instagram and more.

Participants will:
(1) learn how to craft a communications template that overlays and integrates content marketing, social media, advertising and PR;
(2) learn from their peers and find out how to engage their community and recruit associates to share stories and messaging

What will be your most successful social media marketing campaign in 2014?

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