How to create and produce a Webinar Best Practices

After a day out of the office, I opened up my email and found a request from a friend to have lunch and talk about how to do a webinar.

But, I’m not an expert on webinars – although I’ve been featured on them I haven’t produced one of my own –yet.

So, I went online to see what I could find out about how to be successful at webinars, from a content and a production standpoint.

What is a Webinar?

Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. A key feature of a Webinar is its interactive elements -- the ability to give, receive and discuss information. Contrast with Webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience. Source: Webopedia.

Sample Webinar

One site, Shoemoney, recommends using GotoWebinar with a link to a blog monetization webinar with a video video.

My friend – and maybe you, too – isn’t interested in blog monetization, but Jeremy’s presentation goes beyond that into what also makes a good webinar.

He gets into:

  • being passionate and focusing on what you want to talk about;
  • connecting with your readers [or audience];  
  • how your story is their story [celebrate your failures and successes with your readers – show a human side];
  • why to get credibility you have to back up what you're talking about; and
  • how your website is a representation of your house [for example, AdWords can turn people off].

I’ve only seen Jeremy present once – at BlogWorld Expo last year. He was late. We tweeted at him. He walked in – with free t-shirts. Jeremy is a rock star, but he’s also a down-to-earth kind of guy. Presenters who connect will be the most successful, even if they run a little late. By the way, Jeremy’s blog incomes: 2007 $108k; 2008 $514k and 2009 $750k projected.

Online Resources for Webinar Creation, Production and Delivery

Webinar Best Practices – including an event timetable

10 ways to produce your best webinar – good production insights

How to conduct a webinar – step-by-step guide

MarketingProfs Knowledge Exchange with webinar best practices

Personally, I’ve done one webinar that was produced by someone else who recorded, edited and uploaded the audio. So, it wasn’t live. I like the live approach and check into a few webinars a month. Offering the recording online afterwards is not only helpful, but could be a good money maker, too.

What would I tell my friend? I’d tell them to present much in the same was as they do in person. Prepare by doing some background research on the audience, keep the slides simple, insert a few pictures or illustrations here and there, have a co-presenter ask questions to vary the tone and range and make sure to include a call to action or a checklist. People love to be told what to do - or at least that's what they tell me.

What would you add?

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