Here’s how this blog works best: I write the posts. You read the posts and contribute to the conversation. We test the posts. We report results. Today, I’ll go first. A few days ago I wrote about how to find marketing funding. Thanks to Chris Brown for picking it up and writing a great piece…
It’s seminar season. Isn’t it always? You’re being invited to all kinds of places to learn from experts about how to make “it.” What seminars are your going to in 2008? There was a time – two years ago – when I was so swayed by the promises and offers I couldn’t wait to get…
SOBCon08, the biz school for bloggers brought to you by Liz Strauss, is two weeks from today. Thanks to the SOBCon blog, we’re all getting to know each other ahead of time. I love this idea. Easton Ellsworth of Visionary Blogging, is introducing attendees before we get there! Today, my name came up along with…
Did you know you have money that’s hidden somewhere and could be working for you? That’s the kind of headline that either pulls you in or turns you off. But, it’s true. You do have more money than you think you do. I know that for a fact. Every year when I meet with our…
How do you know when it’s time to stay where you are, forge ahead or turn around? I turned around two times while hiking this week in New Mexico. The prospect of slipping on loose rocks and tumbling down steep inclines made my mind convince me that going up wasn’t worth the risk of falling…
There’s a sign I always look forward to seeing simply because it’s always, always, always outdated. It’s kind of a game to guess how many months will have gone by since the event happened. We get our answer as soon as we alert the stale signage. Driving through this suburb, you’d think that time really does stand still. Thousands…
What does it take to write copy that works? For me, it’s knowing who I’m talking to, why my message is important to them, and where they will read/see the information. How about you? The need to write copy on purpose effectively hit home – with a resounding thud – when I took on an…
What’s it like for an outsider to peer into our window? Last week when I visited the Art Institute of Chicago’s Edward Hopper exhibit, I was captivated by Hopper’s artistic interpretation of daily life from an outsider’s perspective. When I read Liz Strauss’ post about 10 ways to make your blog compelling, I kept thinking…
Every month or so, I meet with a group of people all interested in one thing: growing their business on the Internet. Well, make that two things: the other, as important, is balancing life so it’s enjoyable, livable and rewarding. An informal, loosely-structure network, the group meets for a few hours on a weekend morning….
Let’s get studious. . . stats and results you might enjoy. PR Research Drives Business – How About Yours? IPR, the Institute for Public Relations, reports on ways public relations research drives business results. Download IPR’s report and learn how you can use PR measurement systems in six case studies. From the Institute of Public…
For those of you who missed the PR P-R-I-M-E-R call this morning, here’s a replay. Listen as Jenny Hamby, The Seminar Marketing Pro, interviews me about how to use the power of publicity to promote your blog and your business. You’ll learn: – why you must think like a publisher – how to report on events…
For our call today, we’re taking you behind the scenes. This is the same information my co-host, Jenny Hamby, The Seminar Marketing Pro, gets. Because this is a casual call, I’m asking Jenny to walk us through the PR P-R-I-M-E-R and then open the call for questions and answers. Introductions Tagged as a communications pioneer…
Want to write for someone else’s blog? Being a guest blogger is a novel way to expand your reach and stretch your talent. When Liz Strauss asked me to write a guest post for her I said, “I’m astounded.” Liz is a magnetic writer whose words seem to surround you on and off screen, moving…
A reader wants to know more about a service called WebWire. Here’s Adan’s comment he wrote on a post that covered news about online news distribution services: barbara, hi, i’m very new to this, and this trying to choose which online pr to go with for our first (and hopefully continuing) campaign, and was wondering…
What does this offline direct marketing technique have to do with online marketing and blogging? Let’s find out. Mailing is only one way to use a postcard. At Internet marketing conferences, I always take something to hand out. Last time it was a full-page social networking bio, but most of the time it’s a simple…
Welcome! You flew in from twitter, right? I first put this guide together in March 2008, a few weeks after getting serious about setting up a twitter profile. Back then, there weren’t that many people on twitter, but today twitter’s becoming a must-participate communications tool for businesses, non-profits, entrepreneurs and well, almost anybody. In August…
Late yesterday, I got a frantic call to proof two brochures. With a team of proofreaders on stand-by, all I had to was forward a file. That’s not what happened. . . . Because I started asking questions like what: Do you want us to look for – proof-reading, style or marketing content? Action do…
03.10.08 Update When Liz Strauss asked me to write a guest post, I did. Being so grateful for the opportunity, I decided that to offer her readers value-added off the blog. So, I’m hosting a Lucky PR Teleseminar on St. Patrick’s Day. Have a question you’ve always wanted to ask? Here’s your chance! Email your question…
I can count on it. An invitation to at least two parties arrives in my email box every Thursday around 5:00. They come from a girl I used to know. Every week she invites me, and her fans, to party with her. I wonder if her mother gets these emails. All I know is I’m…
If you are thinking of blogging, here are ten ways blogging helps you grow business online . . . .1. Differentiates you/your company as innovative and influential 2. Saves money on website design-maintenance: low or no-cost 3. Simplifies content creation, no HTML or Web design software 4. Makes updates instantaneous – eliminates sluggish turnarounds 5….
Set to be released in a few weeks, a new book about online marketing heroes follows a simple, yet highly-successful format: gather a group of experts, talk to them and publish a book. To get an inside look, download Steve Rubel’s Online Marketing Heroes chapter. Allowing Steve to promote the book on his blog, Micro…
One way to make a name for yourself is to rank your peers. Kudos to Brendan Cooper for his evolution of the PR Friendly Index. This month, Wired PR Works comes in at 61/100. To see how the top 100 PR sites stack up in terms of Brendan’s new scoring system, check out the…
Sprucing up your image is invigorating – for you, your team and your clients. You have the audience, you have the “show” – now you need the recognition beyond your “channel.” Test out these spring-y image makeover strategies that work – in all seasons: 1. Become the authority in your arena with the press, your…
One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love letters. With the writing prompt: “Why I Love My Library” and red heart-shaped notes, patrons of all ages penned their own love story. Then, they were free to post their note anywhere. Walking into a library…
At this time in 2007, it’s safe to say most of us had no friends on Facebook. Now we do. But for how long? What place in the crowded social networking space will emerge as the top contender in 2008? How many profiles, posts, uploads, updates, MySpace friend requests, LinkedIn invitations to connect can most…
English