Another site, another ranking system for top marketing blogs- they’re all the same, right? Well, no. Junta42’s top marketing blog list is different than most out there. It’s based on content. Want to know what makes great content? Read Junta42’s Ultimate Guide to Content Marketing. Here’s why and here’s what I like about this ranking…
BlogHer is coming back to Chicago! After attending BlogHer07 in Chicago as a local volunteer live blogger, I made the decision to travel to BlogHer08 in San Francisco. What a difference a year made! In 2007, blogging was still edging into the monetization mainstream. In 2008, PR reps from major agencies seemed to pop…
Forget marketing. Forget PR. Forget being a company. Be. A. Publisher. That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today. But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,…
A call to explore beckons. The race is on, but there is no finish line and no winners – only a destination. What are you racing towards? When will you know you’ve made it? Photo by Barbara Rozgonyi, racing to the pillars, copyright 2008 del.icio.us Tags: marketing,goals,branding,digital photography Technorati Tags: marketing,goals,branding,digital photography
What’s your single biggest question about how to become a subject matter expert? – my 1700th update on twitter.com Thanks to everyone who sent in a question, I came up with this post with strategies on how to become known as the go-to person in your niche. In doing some research I found this subject…
Three conversations about twitter, but not on twitter, that took place over the weekend stick in my mind. Person One “Barbara, I think you’re over emphasizing the importance of twitter.” [Never mind that. Thanks to @dmscott, I’m going to MeetingTech Online Summit for free!] Person Two Not on twitter, but wowed by reach possibilities….
So, you’re on twitter. So am I. Wondering how your twitter profile helps you from a PR [page rank, publicity platform, public relations, personal record, etc.] perspective? Here are five ways to measure your twitter rank, reach and results. You can use these numbers in your social media profile or in news releases when you…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Book Deals, Digital Assets And Corporate Sponsorships with Prince Campbell, Jonathan Fields and Geoff Nelson. You’ll find all of my BlogWorld08 twoverage [tweet…
Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers How to Sell Direct Advertising on Your Blog with Steve Hall, David Peralty, Wendy Piersall, Dave Taylor and Lynn Truong. You’ll find all of my…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Search Engine Optimization, SEM & New Media with Brian Clark, Michael Gray, Lee Odden and Stephan Spencer. You’ll find all of my BlogWorld08 twoverage…
What do plan to do with your online marketing over the next six months? Lee Odden, of Online Marketing Blog, asked his readers to vote for the top three online marketing tactics they would use the most from now, mid-September, through mid-March 2009. What’s interesting to me is that corporate web site comes in way…
A reader writes . . . I read with interest your response to the gal looking for help with her arts site. You say in your response: As you may know, press releases have evolved from a simple announcement to a select group of journalists to powerful tools that merge search engine optimization, multimedia, social…
Searching for popular blogs to follow? Yahoo’s Blog directory lists blogs by category. Shown here is a screen capture I took this morning. At the time, Wired PR Works was number one. So . . . I told my newsletter subscribers about it. [Apologies to my newsletter readers for letting this news get me too…
If you’ve been reading this blog for more than a few posts, you know that I tend to stray away from sports, politics and sometimes, religion [disclosure: I am member of the United Methodist Church]. So, there will be no direct reference to any person, place. party or candidate here, from me anyway. However ….
For most bloggers, conventional wisdom says that Stumbleupon traffic is good to spike your numbers, but not so good at holding attention. Usually, I agree. Typically, my Stumbleupon traffic has a bounce rate of 70% or higher, which means that most people glanced at my blog and clicked onto something else with ten seconds. In…
Take an active approach to getting inbound links and watch your rankings rise. Here’s how . . . 1. Write great content – yes, this is a given. Mix up your style and try on content tangents to see what works. 2. Leave a comment at sites that use CommentLuv 3. Research who’s linking to…
Thanks to the agency who contacted me, Barbara Rozgonyi, about being a social media keynote speaker for a conference this fall. Do you have an event coming up? Feel free to use these mini-outlines as a starting point. Focusing on a single social media element is a good idea. There’s so much to talk about…
The gist of the call that got me into a part-time faculty position at the Academy for Nonprofit Excellence went something like this . . . The assigned instructor moved out of state. In three weeks, class starts. There is no set curriculum. You need to come up with 16 hours of teaching material for…
That’s my only update on Friday night, the first night of BlogHer 08. If I ever needed confirmation that someone valued what I had to say, this was it. Making it onto Alltop’s online PR blog feed-magazine rack, a collection of the best of the best feeds, was a dream come true for me. What…
Every Tuesday, Liz Strauss at Successful-Blog hosts an open comment night. Last week the group came up with the idea to host a blog showcase. Blog-to Show? Showcase Your Blog at Successful-Blog July 26-27 outlines the details of how to get in. With all entries in, the show is up – live – now with…
Every Thursday, I share a few random Google keyword search rankings with my newsletter readers. [Want to be on the list? Email wiredprworks AT aweber DOT com.] Today, I’m sharing them with you. Here’s how it works . . . keyword-search term ranking/number of results for term conveying expertise = keyword-search term 4/1,580,000 = number…
It’s Monday. I’m home from BlogHer. I miss San Francisco. I listened to fascinating stories. I talked too much. I lost my voice. I didn’t sleep there. I slept here until 10 this morning. I am not back on central standard time. I did upload some images. Here is one, taken in Union Square. And,…
Warner Brothers, Bravo and Hearst opened the day with a HybridMedia keynote. To read more, visit the BlogHer08 live conference posts. See what I had to say on twitter about BlogHer, including a live tweet stream from the monetization panel. In the Home and Garden breakout session, I heard about the water usage restrictions in…
Just added Wired PR Works to the cool BlogHer Buzz widget. What I love about this widget . . . – multi-purpose with tabs for people, news, agenda and help – easy to add your listing with an image and link to blog, twitter, Facebook, etc. – built-in viral capacity, click to tell a friends…
Given the title “Wired PR Works,” you might think this blog is about marketing, social media and public relations? Not really, it’s mostly about RSS and search engines – at least that’s what Google says. How does Google review you and your site? What keywords does Google suggest you use? What terms should you bid…
English