Polarity has it’s place. It grounds both ends. Such is the case with social media. Where are you on the sliding social media marketing scale? Which seat would sit in on this fictitious social media panel? Puritan Moderate Liberal Aggressor Twitter DMs N-E-V-E-R Accepting Send them over Is there any other way? Social Media…
Whenever someone holds up their flip video camera at an event, I usually show off my Canon SI5 [now upgraded to a Canon Powershot SX10IS 10MP Digital Camera with 20x Wide Angle Optical Image Stabilized Zoom]. So many people have asked me about my camera that I decided to write this post about it. After…
Okay, I’ll admit up front that this might sound a bit self serving, and it is because it’s about me. But, I’m only showing you what can happen so that you can see where you might be in 10 months if you start a social media optimization plan today. I didn’t even know I was…
On Friday, the first day of spring!, I’ll be presenting this 20 minute social media mashup to the National Speakers Association’s Illinois Chapter. My inspiration comes from a play our family saw called “The Complete Works of William Shakespeare: Abridged.” On our family trip out west a few years back our daughter – who was…
On March 6 and 7, I attended Alex Mandossian’s Teleseminar Secrets Reunion – check out my album on flickr. I didn’t tweet much or live blog at all. Why? Alex is a fantastic speaker and one who deserves complete attention. So, I went back to taking notes the old-fashioned way: in a spiral notebook. It’s…
Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed? In preparing for a presentation, I came up with ways to rank five social media marketing and PR essential elements. Plan Platforms Keywords Images Stories Social Media Marketing Scoring Guide…
I’m getting ready to redesign this blog and I’m asking for your help. After writing over 550 blog posts, it’s safe to say I like what I’m doing. But, do my readers? How can I make visiting this blog a better experience for them? Click Here to take a quick blog redesign survey Now that…
Technorati Tags: branding,marketing,public relations Want to help people remember something? Forming your message into an acronym catches attention and gets you noticed. Possibilities for S-O-C-I-A-L: S subject, space, story, super O organize, open, opus, ostrich C content, create, cool, classic I intelligent, insight, investment, innuendo A act, action, American, all, art L learn, laugh, love,…
Red, red wine you make me feel so fine You keep me rocking all of the time Don’t know if that’s his theme song, but that’s the background music in Gary Vaynerchuk’s, Affiliate Summit West conference keynote. I watched it live, took notes and pulled out the highlights. Host of Wine Library TV: Gary Vaynerchuk’s…
Problem: You have a fabulous presentation, but the only people who ever see it sit in your audience Solution: Upload your presentation with or without audio to Slideshare and reach the world – along with more than a few new prospects Almost a year ago today I wrote those words about SlideShare as a cool…
Potlucks are popular in my circles – and a huge source of anxiety for me. Don’t get me wrong, I love to cook [I did answer yes to Julia Child when she asked me that question in person, so I have to say yes]. But, sometimes there isn’t time to make what I want. Take…
Video: A beach in Jamaica with David Hasselhoff – doing the limbo dance. Reality: New year, new budget, uncertainty Every business and organization needs to set a 2009 budget for marketing, advertising and PR based on the results they want to achieve. Maybe you’re doing the limbo dance with your budget right now. Lowering your…
Today is day two of Project 365 and while I won’t be posting every single picture here, I am posting this one. Tomorrow is the first official workday of 2009 and I’m talking about unplugging lights. What’s up with that? See the row of blue lights? I made my husband put them up on his…
Welcome to a new year! Today is the first day of 2009. I’ve yet to write down all of my 2008 accomplishments, reflections and moments I want to remember. It’s been too holiday-hectic around here this week to claim quiet time to do that. Yet, a theme’s emerging. Last year, I relied more on serendipity…
It all started, for me, when Junta 42 asked their top bloggers to predict what they think will happen with social media and content in 2009. So I put together my short list of the Top 10 2009 Social Media and Content Predictions 1. Short: Twitter bursts conversations 2. Visual: YouTube channels content 3. Graphic:…
I love to speak and help others get out there with their message. Recently, someone asked about where to find more information on how to manage a professional speaking business. Start by checking out your local chapter of the National Speakers Association? Our Illinois Chapter is very friendly, encouraging and resourceful. This group will…
Looking for help on how to make the most of your LinkedIn connections? On January 15, 2009, I’ll be presenting LinkedIn 101: How to Build Your Business with Online Networking for West Suburban Women Entrepreneurs. Here’s a presentation guide along with registration information. If you’re a meeting planner who needs a speaker, please call me…
Thanks to Joanna Young of Confident Writing for coming up with the Simply the Best group writing project. It’s a call to sort through all of your 2008 posts and pick out just one to share. Joanna will be posting the collection. I’m looking forward to reading what others selected and I’ll be back with…
Microsoft’s getting lots of attention [Small Businesses to PPC: Drop Dead] for its survey that finds 70% of small business owners would rather do their own taxes than manage a PPC [pay per click ad words] campaign. We don’t do our clients’ taxes, but we do manage their marketing strategies, create online PR campaigns and…
So many interesting Search Engine Strategy Sessions, so little time to attend them all. In terms of search engine optimization priorities, you might put lots of other topics ahead of storytelling. Like links, AdWords and platforms. But, what’s a person, company or organization without a story? Because my company is named after two legendary storytellers…
A reader writes “Would love to have your thoughts on our new village logo.” Attached to the message, I found a file with over 30 different logo options. Do you have a question you’d like to ask? Leave your reply in the comment box. Answer: Branding a village – ah yes – a project we’ve…
Twitter transcripts for this session follow. As always, the updates are as exactly as posted with no changes – and they are in reverse order. So, start at the bottom and read from the top. This is one in series of articles. Browse my Chicago Search Engine Strategies 2008 category for the complete collection. Visit…
Twitter transcripts for this session follow. Apologies to those of you who checked in and found a coveritlive.com template. NOW I know how to use it – testing new technology on the fly is, uh, iffy. But, I think more people enjoyed the twitter updates anyway. So, thanks for your patience and to those of…
It’s Friday. I just crossed the 2,100 mark update on twitter and decided to share this ecourse I wrote to go out to my MTN newsletter subscribers. Now, my newsletter wears the Wired PR Works brand. Sending out a sequenced system like this works with email providers like Aweber – affiliate link. Hope you find…
MarketingSherpa’s chart of the week shows how businesses are shifting marketing strategies. It’s not surprising that advertising is way down. Telemarketing is almost even on the reducing/adding sides. Look for more emails if you’re on a house list and additional ways to connect via social network marketing. Take some time to think about how you’ll…
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