When do you unplug the lights?

IMG_2281Today is day two of Project 365 and while I won’t be posting every single picture here, I am posting this one. Tomorrow is the first official workday of 2009 and I’m talking about unplugging lights. What’s up with that?

See the row of blue lights? I made my husband put them up on his birthday about six weeks ago. They’ve been plugged in every since. But, tomorrow morning, they’ll go out. The bushes will go back to basic black at night.

Aren’t marketing and public relations strategies kind of like that sometimes? A campaign gets strung out, lit up, energized and then unplugged.  How do you know when it’s time to take down the lights or the campaign? When is it okay to keep them burning?

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