It’s Friday. I just crossed the 2,100 mark update on twitter and decided to share this ecourse I wrote to go out to my MTN newsletter subscribers. Now, my newsletter wears the Wired PR Works brand. Sending out a sequenced system like this works with email providers like Aweber - affiliate link.
Hope you find it useful. Because the report is seven pages long, I’m only posting the outline and the day one sequence here. To read the entire course, click the link and read the report or print it out. Let me know what you think.
Day One: Brand Your Identity
Day Two: Present Offers the Crowd Can’t Resist
Day Three: How to Trigger Rapid Response
Day Four: Grow Your Own Groupies
Day Five: Measure What Works
Day 1/5 Email Marketing Transformations: Brand Your Identity
Welcome to day one of your Email Marketing Transformations. I’ll be checking in with you every day for the next five days.
Today's topic is selecting a sender name that gets you noticed, brands your product or service and communicates who you are immediately.
If you’re like most email readers, the first thing you do when you open your inbox is scan the list of sender’s names. You want to know right away who's trying to get your attention.
This may seem like a simple lesson – it is – yet, choosing and using your sender email address is your first step to marketing your business, products or your services online successfully.
So, let’s start with the basics . . .
What is a sender name and how does it differ from my email address?
The sender name is the name you select in Outlook and other email interface tools that identifies the message source. So, depending on which account I'm using, you'll see emails coming from -
Barbara Rozgonyi - or Barbara Rozgonyi CoryWest – or Barbara Rozgonyi Wired PR Works.
Up until a few months ago, I used CoryWest, which worked to brand my company and make us look bigger, but carried no personal connection. New contacts often called me Cory, not Barbara, because they were recognizing the email sender name as my name.
But I didn't know how confusing this really was until someone confessed that they were having trouble distinguishing between Cory and Barbara in the minds. So, I decided to add my name to my company name. Now, users get more clarity when they communicate with our parent company.
Members of the Marketing Transformations Network may not come directly in contact with CoryWest, but they will know get to know me. That's why they see - Barbara Rozgonyi MTN – in the sender line.
So, what would I advise you to do?
If you own a company, request that everyone who communicates from your email system use at least their first, and preferably also their last name, along with the company name. For example, Michael Regent Accounting Pros tells you who from Accounting Pros is trying to reach you.
If you're self-employed or promoting a product, you can test different sender names like "Time Saver" or "Beauty Secrets" or "Money Manager." This marketing tactic may either draw in readers or drive them away. That's why we recommend testing sender names - you may even want to survey your top customers to see what they respond to.
How do you set up a sender name?
In Outlook, go to accounts and enter the name you want to use. Some email hosts will not offer this option - they will only allow you to select an email address. If that's the case, always use a domain based email address. For example, if your site is www.wowdowehaveideas.com and your name is Beth, then a possible email address could be firstname.lastname@example.org. This way, every time you give out your email address, you promote your business.