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Take your prospects behind the scenes with client case studies: all ready and made for marketing
by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert When clients want to know what you do, invite them into a behind-the-scenes reality show. Giving them a play-by-play of how your business impacts lives gives them a better appreciation of how to work with you. Talking about how you make your client’s lives or businesses better is much easier when you can use a case study. And, having a format makes it even easier.
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